Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ATA MC&E 2015 Brian McLaughlin, PeopleNet


Published on

Future truck telematics

Published in: Technology
  • You can ask here for a help. They helped me a lot an i`m highly satisfied with quality of work done. I can promise you 100% un-plagiarized text and good experts there. Use with pleasure! ⇒ ⇐
    Are you sure you want to  Yes  No
    Your message goes here
  • Did you try ⇒ ⇐?. They know how to do an amazing essay, research papers or dissertations.
    Are you sure you want to  Yes  No
    Your message goes here
  • You might get some help from ⇒ ⇐ Success and best regards!
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

ATA MC&E 2015 Brian McLaughlin, PeopleNet

  1. 1. Brian McLaughlin DRAFT 3 President – PeopleNet
  2. 2. Agenda   •  Current  state  of  telema.cs   •  Future  trends     •  What  does  this  mean  to  you?  
  3. 3. Current  State  Of  Telema/cs
  4. 4. Fleet  Telema-cs;  Adop-on  On  The  Rise   6.7   2017   43.6%   33.5%   26.0%   0.0   0.5   1.0   1.5   2.0   2.5   3.0   2010   2011   2012   2013   2014   2015   2016   2017   Conserva4ve  Scenario   Likely   Op4mis4c   Medium  and  Heavy-­‐Duty  Commercial  Vehicle  Telema-cs:  Subscriber  Penetra-on  Forecasts  (North  America),  2010-­‐2017   (millions  of  vehicles)   Source:  Frost  &  Sullivan   !  Increasing  complex  regula4ons  with  higher  cost  of  non-­‐compliance   !  Higher  levels  of  ROI  (e.g.,  fuel  costs,  driver  produc4vity,  customer  service)   11.5%  16.3%  21.5%   2010  –  2017  CAGR   Proj.  Penetra-on  Rates  
  5. 5. eLD  Mandate  Will  Reshape  Market   5.9   2010   Fleet  Size  /  Distance   0-­‐4   5-­‐20   21-­‐50   51-­‐100   101-­‐499   500-­‐999   1,000+   Total   Long  Haul   (500+  miles)   100,000   220,000   290,000   290,000   320,000   300,000   1,115,000   2,635,000   Regional   (100-­‐500  miles)   130,000   330,000   180,000   140,000   200,000   125,000   550,000   1,655,000   Short  Haul   (<100  miles)   310,000   550,000   255,000   145,000   125,000   75,000   185,000   1,645,000   Total   540,000   1,100,000   725,000   575,000   645,000   500,000   1,850,000   5,935,000   <2%   15-­‐20%   >40%   TelemaMcs  PenetraMon   Levels   Vehicles  in  Service  by  Fleet  Size  and  Distance  Traveled   Sources:  Industry  Research,  Proprietary  Knowledge,  and  Management  Es.mates       15.4%  Adop4on   Point Solutions -  Simple solutions -  Standalone Enterprise Solutions -  Advanced applications -  Integrated
  6. 6. eLD  Mandate  Eminent?  
  7. 7. Telema-cs  Models  Con-nuing  To  Evolve   HYBRID  MODELS   Fleet Managd • Aftermarket •  High reliability •  Corporately owned •  Personally enabled COPE • Truck OEM offered and supported Embedded •  Bring your own •  Outsource support, network, device mgt. to carrier BYOD
  8. 8. Gateways,  Applica-ons  And  Data  Driving   Telema-cs  ROI   Dispatching / Messaging GPS/Location/Navigation Remote Diagnostics Electronic Logs/DVIR Video Hotspot/Web  Browsing V2V/V2I Driver Personal Enablement Electronic  Scale/Bypass/Tolling/ Payments 10-­‐15%   increase  in   produc-vity   10-­‐15%   over-me  reduc-on   20-­‐25%   reduc-on  in  fuel   expenses   5-­‐10%   reduc-on  in  total   miles   20-­‐30  min   driver   savings   15-­‐20%   increase  in  vehicle   u-liza-on   20-­‐30%   reduc-on  in  vehicle   idle  -me   Source:  Frost  &  Sullivan   Fuel Tax Driver Performance Monitoring ETA  enhanced  with  Traffic/Weather
  9. 9. Future  State  Of  Telema/cs
  10. 10. Technology  Is  Changing  Rapidly!!   [Ten  years  ago],  Facebook  didn't  exist;  TwiUer  was  a  sound;  the  cloud  was   in  the  sky;  4G  was  a  parking  place;  LinkedIn  was  a  prison;  applica.ons  were   what  you  sent  to  college;  and  Skype,  for  most  people,  was  a  typo.     -­‐Thomas  Friedman        
  11. 11. Key  Drivers  Changing  The  Telema-cs  Game   •  Connected  Vehicles;  Smart  Trucks     •  Connected  Drivers;  Aps/Mobility   •  Big  Data;  Business  Intelligence   •  Video  Convergence     Factors  such  as  data  privacy,  security,  and  ownership  must  all  be  factored  in  to  key  decisions    
  12. 12. Data  And  Connec-vity  Are  Exploding   13 By  2016,  global  IP     traffic  will  reach  an     annual  run  rate  of     1.3  Zetabytes   per  year.  
  13. 13. Connec-vity  Enabling  IoTT  
  14. 14. Connec-ng  Drivers  To  Many  Things   !  Driver  Health  Device  Integra-on   •  Fitbit/Health  Device  Integra4on   •  Gamifica4on  4ed  to  Driver  Scorecard  /  Incen4ve  Programs   •  Proac4ve  Health  No4fica4ons   !  Facial  Recogni-on   •  Driver  drowsiness  detec4on   •  Cell  phone  detec4on   !  Biometrics   •  Integrated  vehicle  sensors,  upload  to  “Virtual  Doctor”     •  Integra4on  with  Onboard  Medical  devices          
  15. 15. Mobility   Today   Smart  Devices   in  NA    198.5M   5.25M   Smartphones   in  Truckers   hands  today   99%  of   Smartphone   carrying   truckers  use   mobile  apps     #1  app   category   amongst   truckers:   Social  Media     #1  app  used   by  truckers:   Facebook   #1  Industry   based  app   used  by   truckers:   This  trend  will   con4nue!   Mobility  Becoming  The  Norm  In  Trucking   Source:  CTIA  and  CLS  
  16. 16. !  Self  Dispatch   !  Route  management:  Traffic,  weather,  showers,  parking,   favorite  truck  stops  that  are  in  fueling  network  and  out   !  Driver  seglement  automa4on/TruckPay   !  Scanning   !  Virtual  CB   !  XM  Radio   !  In  Cab  Infotainment  –  HBO  Go,  Nejlix,  etc.   !  In  Cab  Training   !  Driver  ra4ngs:  Shipper,  Dispatcher,  Driver  Manager,  etc.   !  Affinity:  NASCAR,  Fishing,  etc.       Mobility  Enables  Connected  Drivers  
  17. 17. Telema-cs  and  Video;  Now  Converging   Safety Liability Surveillance
  18. 18. Business  Intelligence  Evolu-on   Standard   Reports Ad  Hoc   Reports Query  /   Drilldown Alerts Data  Mining Forecasting Predictive   Analytics Optimization Answers:  how  to  do   things  better,  what's  the   best  decision? Statistical   Analysis Advanced  AnalyticsBusiness  Intelligence Answers:  what   happened  &  when. Answers:  How  many,   how  often,  where? Answers:  where  is  the   issue,  &  what  are  the   details? Answers:  what  action   are  needed  now? Answers:  why  is  this   happening,  what   opportunities  missed? Answers:  what   relationships  should  I   care  about? Answers:  What  are  the   trends,  how  much  is   needed  &  when? Answers:  what  will   happen  next,  and  how   will  it  affect  the  biz? BI  Mission   Historical  Trends  &  Pagerns   Alerts  &  Responses   Enhanced  Efficiency   Compe44ve  Advantage     Analy-cs  Mission   Dis4ll  Complexity   Forecasts  &  Predic4ons   Op4mized  Decision  Making   Compe44ve  Transforma4on     Competencies   Precision  Analy4cs  Business  Intelligence  
  19. 19. Ecosystems  Are  Evolving  to  Leverage  Big  Data   Asset  Management   Fleets   Telema-cs  Vendors   Fault  Codes  ECM,  OER   Dealer  Network   OEM  Ecosystem   Analy-cs   Service  Leads   Prescrip4ve  Data   Dealer  Referrals   Service  Warnings   Pareto   Decision  Trees   OEM  Engineering   Design  Updates   No4fica4ons   Loca4on   Driving  History   BI  /  Alerts   Third-­‐Party   Ecosystem   Truck  Stops   Analy-cs  /     Engineering   Maintenance   Socware   TMS   PM  Data   Service  History   PM  Data   Service  History   Service  Leads   Prescrip4ve  Data  Usage  &   Voca4onal  Data   Lifecycle  Mgmt   Prescrip4ve  Data   Service  Alerts   Prescrip4ve  Data  
  20. 20. Factors  and  Trends  To  Embrace   " Get  an  ROI  game  plan;  ask  for  help   " Pick  your  mobility  model   " Start  with  core  set  of  aps;  build  upon  (ROI  focus)   " Select  open  systems   " Don’t  buy  bleeding,  buy  leading   " Demand  self-­‐service  Business  Intelligence  tools    
  21. 21. Thank  You!