Future truck telematics

2. Brian McLaughlin
DRAFT 3
President – PeopleNet

3. Agenda
• Current
state
of
telema.cs
• Future
trends
• What
does
this
mean
to
you?

4. Current State Of Telema/cs

5. Fleet
Telema-cs;
Adop-on
On
The
Rise
6.7
2017
43.6%
33.5%
26.0%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2010
2011
2012
2013
2014
2015
2016
2017
Conserva4ve
Scenario
Likely
Op4mis4c
Medium
and
Heavy-­‐Duty
Commercial
Vehicle
Telema-cs:
Subscriber
Penetra-on
Forecasts
(North
America),
2010-­‐2017
(millions
of
vehicles)
Source:
Frost
&
Sullivan
! Increasing
complex
regula4ons
with
higher
cost
of
non-­‐compliance
! Higher
levels
of
ROI
(e.g.,
fuel
costs,
driver
produc4vity,
customer
service)
11.5%
16.3%
21.5%
2010
–
2017
CAGR
Proj.
Penetra-on
Rates

6. eLD
Mandate
Will
Reshape
Market
5.9
2010
Fleet
Size
/
Distance
0-­‐4
5-­‐20
21-­‐50
51-­‐100
101-­‐499
500-­‐999
1,000+
Total
Long
Haul
(500+
miles)
100,000
220,000
290,000
290,000
320,000
300,000
1,115,000
2,635,000
Regional
(100-­‐500
miles)
130,000
330,000
180,000
140,000
200,000
125,000
550,000
1,655,000
Short
Haul
(<100
miles)
310,000
550,000
255,000
145,000
125,000
75,000
185,000
1,645,000
Total
540,000
1,100,000
725,000
575,000
645,000
500,000
1,850,000
5,935,000
<2%
15-­‐20%
>40%
TelemaMcs
PenetraMon
Levels
Vehicles
in
Service
by
Fleet
Size
and
Distance
Traveled
Sources:
Industry
Research,
Proprietary
Knowledge,
and
Management
Es.mates
15.4%
Adop4on
Point Solutions
- Simple solutions
- Standalone
Enterprise
Solutions
- Advanced
applications
- Integrated

7. eLD
Mandate
Eminent?

8. Telema-cs
Models
Con-nuing
To
Evolve
HYBRID
MODELS
Fleet Managd
• Aftermarket
• High reliability
• Corporately
owned
• Personally
enabled
COPE
• Truck OEM
offered and
supported
Embedded
• Bring your own
• Outsource
support, network,
device mgt. to
carrier
BYOD

9. Gateways,
Applica-ons
And
Data
Driving
Telema-cs
ROI
Dispatching / Messaging
GPS/Location/Navigation
Remote Diagnostics
Electronic Logs/DVIR
Video
Hotspot/Web
Browsing
V2V/V2I
Driver Personal Enablement
Electronic
Scale/Bypass/Tolling/
Payments
10-­‐15%
increase
in
produc-vity
10-­‐15%
over-me
reduc-on
20-­‐25%
reduc-on
in
fuel
expenses
5-­‐10%
reduc-on
in
total
miles
20-­‐30
min
driver
savings
15-­‐20%
increase
in
vehicle
u-liza-on
20-­‐30%
reduc-on
in
vehicle
idle
-me
Source:
Frost
&
Sullivan
Fuel Tax
Driver Performance Monitoring
ETA
enhanced
with
Traffic/Weather

10. Future State Of Telema/cs

11. Technology
Is
Changing
Rapidly!!
[Ten
years
ago],
Facebook
didn't
exist;
TwiUer
was
a
sound;
the
cloud
was
in
the
sky;
4G
was
a
parking
place;
LinkedIn
was
a
prison;
applica.ons
were
what
you
sent
to
college;
and
Skype,
for
most
people,
was
a
typo.
-­‐Thomas
Friedman

12. Key
Drivers
Changing
The
Telema-cs
Game
• Connected
Vehicles;
Smart
Trucks
• Connected
Drivers;
Aps/Mobility
• Big
Data;
Business
Intelligence
• Video
Convergence
Factors
such
as
data
privacy,
security,
and
ownership
must
all
be
factored
in
to
key
decisions

13. Data
And
Connec-vity
Are
Exploding
13
By
2016,
global
IP
traffic
will
reach
an
annual
run
rate
of
1.3
Zetabytes
per
year.

14. Connec-vity
Enabling
IoTT

15. Connec-ng
Drivers
To
Many
Things
! Driver
Health
Device
Integra-on
• Fitbit/Health
Device
Integra4on
• Gamifica4on
4ed
to
Driver
Scorecard
/
Incen4ve
Programs
• Proac4ve
Health
No4fica4ons
! Facial
Recogni-on
• Driver
drowsiness
detec4on
• Cell
phone
detec4on
! Biometrics
• Integrated
vehicle
sensors,
upload
to
“Virtual
Doctor”
• Integra4on
with
Onboard
Medical
devices

16. Mobility
Today
Smart
Devices
in
NA
198.5M
5.25M
Smartphones
in
Truckers
hands
today
99%
of
Smartphone
carrying
truckers
use
mobile
apps
#1
app
category
amongst
truckers:
Social
Media
#1
app
used
by
truckers:
Facebook
#1
Industry
based
app
used
by
truckers:
This
trend
will
con4nue!
Mobility
Becoming
The
Norm
In
Trucking
Source:
CTIA
and
CLS
Consul.ng

17. ! Self
Dispatch
! Route
management:
Traffic,
weather,
showers,
parking,
favorite
truck
stops
that
are
in
fueling
network
and
out
! Driver
seglement
automa4on/TruckPay
! Scanning
! Virtual
CB
! XM
Radio
! In
Cab
Infotainment
–
HBO
Go,
Nejlix,
etc.
! In
Cab
Training
! Driver
ra4ngs:
Shipper,
Dispatcher,
Driver
Manager,
etc.
! Affinity:
NASCAR,
Fishing,
etc.
Mobility
Enables
Connected
Drivers

18. Telema-cs
and
Video;
Now
Converging
Safety
Liability
Surveillance

19. Business
Intelligence
Evolu-on
Standard
Reports
Ad
Hoc
Reports
Query
/
Drilldown
Alerts Data
Mining Forecasting
Predictive
Analytics
Optimization
Answers:
how
to
do
things
better,
what's
the
best
decision?
Statistical
Analysis
Advanced
AnalyticsBusiness
Intelligence
Answers:
what
happened
&
when.
Answers:
How
many,
how
often,
where?
Answers:
where
is
the
issue,
&
what
are
the
details?
Answers:
what
action
are
needed
now?
Answers:
why
is
this
happening,
what
opportunities
missed?
Answers:
what
relationships
should
I
care
about?
Answers:
What
are
the
trends,
how
much
is
needed
&
when?
Answers:
what
will
happen
next,
and
how
will
it
affect
the
biz?
BI
Mission
Historical
Trends
&
Pagerns
Alerts
&
Responses
Enhanced
Efficiency
Compe44ve
Advantage
Analy-cs
Mission
Dis4ll
Complexity
Forecasts
&
Predic4ons
Op4mized
Decision
Making
Compe44ve
Transforma4on
Competencies
Precision
Analy4cs
Business
Intelligence

20. Ecosystems
Are
Evolving
to
Leverage
Big
Data
Asset
Management
Fleets
Telema-cs
Vendors
Fault
Codes
ECM,
OER
Dealer
Network
OEM
Ecosystem
Analy-cs
Service
Leads
Prescrip4ve
Data
Dealer
Referrals
Service
Warnings
Pareto
Decision
Trees
OEM
Engineering
Design
Updates
No4fica4ons
Loca4on
Driving
History
BI
/
Alerts
Third-­‐Party
Ecosystem
Truck
Stops
Analy-cs
/
Engineering
Maintenance
Socware
TMS
PM
Data
Service
History
PM
Data
Service
History
Service
Leads
Prescrip4ve
Data
Usage
&
Voca4onal
Data
Lifecycle
Mgmt
Prescrip4ve
Data
Service
Alerts
Prescrip4ve
Data

21. Factors
and
Trends
To
Embrace
" Get
an
ROI
game
plan;
ask
for
help
" Pick
your
mobility
model
" Start
with
core
set
of
aps;
build
upon
(ROI
focus)
" Select
open
systems
" Don’t
buy
bleeding,
buy
leading
" Demand
self-­‐service
Business
Intelligence
tools

22. Thank You!
bmclaughlin@peoplenetonline.com