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ATA MC&E 2015 Paul Menig, Tech-I-M
Paul Menig
Paul has been leading new product
development in the trucking industry for
30 years including AMT’s, electronic
engines, electronic brakes, wireless
communications, instrumentation, air
conditioning, electrical power, hybrids
and natural gas.
CEO, Tech-I-M
ATA MC&E 2015 Paul Menig, Tech-I-M
Wish  to  thank  our  par.cipa.ng  fleets:
ATA MC&E 2015 Paul Menig, Tech-I-M
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
50	
  years	
  ago	
  
Highway	
  system,	
  transistors,	
  
computers	
  
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
30	
  years	
  ago	
  
Cell	
  phones,	
  
deregula=on,	
  
telema=cs	
  
50	
  years	
  ago	
  
Highway	
  system,	
  transistors,	
  
computers	
  
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
30	
  years	
  ago	
  
Cell	
  phones,	
  
deregula=on,	
  
telema=cs	
  
20	
  years	
  ago	
  
Internet,	
  
electronic	
  engines,	
  	
  
ABS,	
  GPS	
  
50	
  years	
  ago	
  
Highway	
  system,	
  transistors,	
  
computers	
  
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
30	
  years	
  ago	
  
Cell	
  phones,	
  
deregula=on,	
  
telema=cs	
  
20	
  years	
  ago	
  
Internet,	
  
electronic	
  engines,	
  	
  
ABS,	
  GPS	
  
10	
  years	
  ago	
  
Smart	
  phones,	
  
clean	
  engines,	
  AMT,	
  
collision	
  warning	
  
50	
  years	
  ago	
  
Highway	
  system,	
  transistors,	
  
computers	
  
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
30	
  years	
  ago	
  
Cell	
  phones,	
  
deregula=on,	
  
telema=cs	
  
20	
  years	
  ago	
  
Internet,	
  
electronic	
  engines,	
  	
  
ABS,	
  GPS	
  
10	
  years	
  ago	
  
Smart	
  phones,	
  
clean	
  engines,	
  	
  AMT,	
  
collision	
  warning	
  
5	
  years	
  ago	
  
Cleaner	
  engines,	
  
predic=ve	
  cruise	
  
50	
  years	
  ago	
  
Highway	
  system,	
  transistors,	
  
computers	
  
100	
  years	
  ago	
  
WW	
  1,	
  planes,	
  trucks	
  	
  
30	
  years	
  ago	
  
Cell	
  phones,	
  
deregula=on,	
  
telema=cs	
  
20	
  years	
  ago	
  
Internet,	
  
electronic	
  engines,	
  	
  
ABS,	
  GPS	
  
10	
  years	
  ago	
  
Smart	
  phones,	
  
clean	
  engines,	
  	
  AMTs,	
  
collision	
  warning	
  
5	
  years	
  ago	
  
Cleaner	
  engines,	
  
predic=ve	
  cruise	
  
Today	
  
Stability	
  control,	
  radars,	
  
Cameras,	
  ELDs,	
  AMTs	
  
50	
  years	
  ago	
  
Highway	
  system,	
  transistors,	
  
computers	
  
Tomorrow	
  
	
  
Let’s	
  See	
  
Curved	
  Glass	
  
What	
  
maintenance?	
  
TMC	
  should	
  not	
  lose	
  
focus	
  on	
  heavy	
  duty.	
  
It	
  used	
  to	
  be	
  the	
  size	
  of	
  your	
  toolbox.	
  
Now	
  it’s	
  what’s	
  in	
  your	
  head.	
  
Predic=ve	
  
Condi=on	
  Based	
  
Train,	
  Train,	
  Train	
  
Over	
  The	
  Air	
  
Updates	
  
Info	
  to	
  fleets,	
  
not	
  the	
  driver	
  
Need	
  beRer	
  way	
  to	
  define	
  each	
  
piece	
  of	
  equipment	
  and	
  its	
  applica=on	
  
Aggregate information from different fleets!
Use DOT or other agency grant money!
Web	
  based	
  informa=on	
  
Agnos=c	
  
All tools!
integrated!
We’re	
  in	
  the	
  hauling	
  business.	
  
We’re	
  not	
  a	
  technology	
  tes=ng	
  plaUorm.	
  
ATA MC&E 2015 Paul Menig, Tech-I-M
Give	
  it	
  up	
  
to	
  third	
  par=es	
  
Get	
  involved	
  
Listen to us!
One	
  throat	
  to	
  choke	
  
$125,000	
  truck	
  down,	
  
while	
  two	
  OEM	
  IT	
  people	
  argue	
  
Rely	
  heavily	
  on	
  OEM	
  
They	
  need	
  to	
  take	
  full	
  responsibility	
  
More field testing with!
customers in real world!
Self	
  diagnos=cs	
  
Ver=cal	
  integra=on	
  
good	
  and	
  bad	
  
Fewer driver screens!
Integra=on	
  of	
  sensors	
  
and	
  safety	
  systems	
  
Wireless	
  to	
  replace	
  
problema=c	
  wires	
  
ATA MC&E 2015 Paul Menig, Tech-I-M
Integration, consolidation,!
analytics!
WiFi	
  Hot	
  Spot	
   Port	
  Tag	
  Readers	
  
are	
  good	
  
Stop multiple data plans and devices!
Many	
  places	
  have	
  poor	
  cell	
  service.	
  
Can	
  almost	
  totally	
  replace	
  satellite	
  systems	
  now.	
  
We don’t need telematics suppliers in the future.!
Tablet	
  saves	
  driver’s	
  life.	
  
Suffering	
  from	
  meningi=s.	
  	
  
Temperature	
  Monitoring	
  
Conges=on	
  rerou=ng	
  
Geofence	
  2	
  with	
  info	
  to	
  terminal/dock	
  personnel	
  
ATA MC&E 2015 Paul Menig, Tech-I-M
They	
  are	
  
crap	
  
Need for!
everything!
Cameras are a great!
“BS” remover!
•  Heat	
  at	
  wheel	
  ends	
  
•  Engine	
  oil	
  sensor	
  
•  Brake	
  stroke	
  
•  Vibra=on	
  failure	
  detec=on	
  
•  Bird’s	
  eye	
  view	
  
•  Hap=c	
  feedback	
  
•  Trailer	
  temperature	
  
Comm x 4!
Tractor+Trailer+Diagnostics+Camera!
Backup	
  cameras	
  
for	
  trailers	
  
ATA MC&E 2015 Paul Menig, Tech-I-M
Natural Gas!
Nah!
Some customers demand!
Biofuels!
Yes!
Need regulations!
DME!
Maybe!
Hybrid!
No!
ATA MC&E 2015 Paul Menig, Tech-I-M
Yes to higher voltage!
Goldilocks!
48 volt too high!
24 volt just right!
12 volt too low!
What’s!
a!
volt?!
How!
do we!
transition?!
Add	
  photo	
  of	
  East	
  Penn	
  Group	
  31	
  and	
  42/48	
  volt	
  
ATA MC&E 2015 Paul Menig, Tech-I-M
Already doing it 20-25%!
Plants, teams, restaurants, liberal cities, China-LTL,!
big box home improvement, breweries!
Problems!
JIT, wide loads and hazmat!
warehouses, ports, customer QC!
Need to incentivize!
ATA policy initiative?!
ATA MC&E 2015 Paul Menig, Tech-I-M
Logis=cs,	
  =ming,	
  safety	
  
need	
  to	
  be	
  worked	
  out	
  
On time delivery prioritized!
over fuel economy in contracts!
Need	
  freight	
  corridors	
  
Insurance	
  ques=ons	
  
Must be fleet and OEM!
independent!
Weather not Whether! Business	
  Case	
  
Open	
  road,	
  
not	
  in	
  congested	
  areas	
  
ATA MC&E 2015 Paul Menig, Tech-I-M
Yes!
small packages,!
rural, 3rd world medical,!
same-day city services!
No	
  
gravel,	
  frozen	
  foods	
  
livestock,	
  caskets	
  
Legal	
  
Social	
  
Weather!Genie	
  out	
  of	
  the	
  boRle	
  
3D Printing May Disrupt Part Delivery!
Drivers!
!
• Comfort & amenities!
• Health monitoring!
• Safety!
• Productivity!
Other!
Thoughts!
Service Technicians!
!
• Info-tech!
• Info-Aggregation!
• Logistics!
Tractors!
!
• Comm x 4!
• Integration!
• Idle!
• Brakes!
• Dynamic RSG!
Government!
!
• Involve in TMC!
• Accelerated!
testing!
• Vehicle/trailer!
configurations!
ATA  MC&E
Tremendous change!
coming in!
next 10-15 years!
Calls To ACTION!
!
ATA/TMC should enable sharing of
reliability, durability & performance
data among fleets and research
ways to turn it into actionable
information!
Ac>onable	
  Informa>on	
  is	
  CRITICAL	
  
ATA should promote!
expanded night-time operations!
to fleets, shippers, consignees, and!
government!
Trucking	
  NEVER	
  Sleeps	
  
Calls To ACTION!
Calls To ACTION!
!
TMC, SAE, and the!
Truck & Engine Manufacturers Association!
should develop a transition plan to start in!
2027 or sooner, timed with the new fuel
consumption regulations.!
Higher	
  Voltage	
  Will	
  Come	
  
ATA/TMC should work with the!
Truck & Engine Manufacturers Association!
to improve how OEMs field test & support products!
Current	
  OEM	
  Processes	
  INADEQUATE	
  
Calls To ACTION!
ATA MC&E 2015 Paul Menig, Tech-I-M

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ATA MC&E 2015 Paul Menig, Tech-I-M

  • 2. Paul Menig Paul has been leading new product development in the trucking industry for 30 years including AMT’s, electronic engines, electronic brakes, wireless communications, instrumentation, air conditioning, electrical power, hybrids and natural gas. CEO, Tech-I-M
  • 4. Wish  to  thank  our  par.cipa.ng  fleets:
  • 6. 100  years  ago   WW  1,  planes,  trucks    
  • 7. 100  years  ago   WW  1,  planes,  trucks     50  years  ago   Highway  system,  transistors,   computers  
  • 8. 100  years  ago   WW  1,  planes,  trucks     30  years  ago   Cell  phones,   deregula=on,   telema=cs   50  years  ago   Highway  system,  transistors,   computers  
  • 9. 100  years  ago   WW  1,  planes,  trucks     30  years  ago   Cell  phones,   deregula=on,   telema=cs   20  years  ago   Internet,   electronic  engines,     ABS,  GPS   50  years  ago   Highway  system,  transistors,   computers  
  • 10. 100  years  ago   WW  1,  planes,  trucks     30  years  ago   Cell  phones,   deregula=on,   telema=cs   20  years  ago   Internet,   electronic  engines,     ABS,  GPS   10  years  ago   Smart  phones,   clean  engines,  AMT,   collision  warning   50  years  ago   Highway  system,  transistors,   computers  
  • 11. 100  years  ago   WW  1,  planes,  trucks     30  years  ago   Cell  phones,   deregula=on,   telema=cs   20  years  ago   Internet,   electronic  engines,     ABS,  GPS   10  years  ago   Smart  phones,   clean  engines,    AMT,   collision  warning   5  years  ago   Cleaner  engines,   predic=ve  cruise   50  years  ago   Highway  system,  transistors,   computers  
  • 12. 100  years  ago   WW  1,  planes,  trucks     30  years  ago   Cell  phones,   deregula=on,   telema=cs   20  years  ago   Internet,   electronic  engines,     ABS,  GPS   10  years  ago   Smart  phones,   clean  engines,    AMTs,   collision  warning   5  years  ago   Cleaner  engines,   predic=ve  cruise   Today   Stability  control,  radars,   Cameras,  ELDs,  AMTs   50  years  ago   Highway  system,  transistors,   computers  
  • 15. What   maintenance?   TMC  should  not  lose   focus  on  heavy  duty.   It  used  to  be  the  size  of  your  toolbox.   Now  it’s  what’s  in  your  head.   Predic=ve   Condi=on  Based   Train,  Train,  Train   Over  The  Air   Updates   Info  to  fleets,   not  the  driver   Need  beRer  way  to  define  each   piece  of  equipment  and  its  applica=on   Aggregate information from different fleets! Use DOT or other agency grant money! Web  based  informa=on   Agnos=c   All tools! integrated! We’re  in  the  hauling  business.   We’re  not  a  technology  tes=ng  plaUorm.  
  • 17. Give  it  up   to  third  par=es   Get  involved   Listen to us! One  throat  to  choke   $125,000  truck  down,   while  two  OEM  IT  people  argue   Rely  heavily  on  OEM   They  need  to  take  full  responsibility   More field testing with! customers in real world! Self  diagnos=cs   Ver=cal  integra=on   good  and  bad   Fewer driver screens! Integra=on  of  sensors   and  safety  systems   Wireless  to  replace   problema=c  wires  
  • 19. Integration, consolidation,! analytics! WiFi  Hot  Spot   Port  Tag  Readers   are  good   Stop multiple data plans and devices! Many  places  have  poor  cell  service.   Can  almost  totally  replace  satellite  systems  now.   We don’t need telematics suppliers in the future.! Tablet  saves  driver’s  life.   Suffering  from  meningi=s.     Temperature  Monitoring   Conges=on  rerou=ng   Geofence  2  with  info  to  terminal/dock  personnel  
  • 21. They  are   crap   Need for! everything! Cameras are a great! “BS” remover! •  Heat  at  wheel  ends   •  Engine  oil  sensor   •  Brake  stroke   •  Vibra=on  failure  detec=on   •  Bird’s  eye  view   •  Hap=c  feedback   •  Trailer  temperature   Comm x 4! Tractor+Trailer+Diagnostics+Camera! Backup  cameras   for  trailers  
  • 23. Natural Gas! Nah! Some customers demand! Biofuels! Yes! Need regulations! DME! Maybe! Hybrid! No!
  • 25. Yes to higher voltage! Goldilocks! 48 volt too high! 24 volt just right! 12 volt too low! What’s! a! volt?! How! do we! transition?!
  • 26. Add  photo  of  East  Penn  Group  31  and  42/48  volt  
  • 28. Already doing it 20-25%! Plants, teams, restaurants, liberal cities, China-LTL,! big box home improvement, breweries! Problems! JIT, wide loads and hazmat! warehouses, ports, customer QC! Need to incentivize! ATA policy initiative?!
  • 30. Logis=cs,  =ming,  safety   need  to  be  worked  out   On time delivery prioritized! over fuel economy in contracts! Need  freight  corridors   Insurance  ques=ons   Must be fleet and OEM! independent! Weather not Whether! Business  Case   Open  road,   not  in  congested  areas  
  • 32. Yes! small packages,! rural, 3rd world medical,! same-day city services! No   gravel,  frozen  foods   livestock,  caskets   Legal   Social   Weather!Genie  out  of  the  boRle   3D Printing May Disrupt Part Delivery!
  • 33. Drivers! ! • Comfort & amenities! • Health monitoring! • Safety! • Productivity! Other! Thoughts! Service Technicians! ! • Info-tech! • Info-Aggregation! • Logistics! Tractors! ! • Comm x 4! • Integration! • Idle! • Brakes! • Dynamic RSG! Government! ! • Involve in TMC! • Accelerated! testing! • Vehicle/trailer! configurations!
  • 34. ATA  MC&E Tremendous change! coming in! next 10-15 years!
  • 35. Calls To ACTION! ! ATA/TMC should enable sharing of reliability, durability & performance data among fleets and research ways to turn it into actionable information! Ac>onable  Informa>on  is  CRITICAL  
  • 36. ATA should promote! expanded night-time operations! to fleets, shippers, consignees, and! government! Trucking  NEVER  Sleeps   Calls To ACTION!
  • 37. Calls To ACTION! ! TMC, SAE, and the! Truck & Engine Manufacturers Association! should develop a transition plan to start in! 2027 or sooner, timed with the new fuel consumption regulations.! Higher  Voltage  Will  Come  
  • 38. ATA/TMC should work with the! Truck & Engine Manufacturers Association! to improve how OEMs field test & support products! Current  OEM  Processes  INADEQUATE   Calls To ACTION!