Just last week we reviewed the new Super Chat feature available in YouTube. Now we are taking a deeper dive into the crowdfunding world with Kickstarter. Our recent product launch on Kickstarter led us to a product review of Kickstarter's new live streaming platform. It turns out live streaming is becoming the perfect tool for crowdfunding allowing entrepreneurs and product developers. YouTube has completely replaced “Fan Funding” with Super Chat in a push to help content creators monetize their YouTube channels through live streaming. This is a major decision by Google and it comes shortly after Facebook report outlining huge successes with live streaming. Facebook reported in late 2016, that viewers will watch live video for 3 times longer than pre-recorded content. Now the crowdfunding platforms are supporting live streaming and Kickstarter has done an amazing job! As you can see in our presentation Kickstarter allows active projects the ability to gain additional exposure with live streaming on the platform. Like Facebook, Kickstarter has created a simple WebRTC integration which integrates audience chatroom functionality with a live video and audio feed from the broadcaster.

1. Kickstarter adds live
streaming
More excitement and momentum for Crowdfunding!

2. What is crowdfunding?
Crowdfunding is the practice of funding a project or venture
by raising monetary contributions from a large number of
people. Crowdfunding is a form of crowdsourcing and of
alternative finance. In 2015, it was estimated that worldwide
over US$34 billion was raised this way.[1][2]
Wikipedia - https://en.wikipedia.org/wiki/Crowdfunding

3. Who’s using Crowdfunding w/ Live Streaming?
YouTube, arguably the most popular
live streaming platform…. They just
added new crowdfunding feature
called SuperChat!
Kickstarter is arguably the most
popular crowdfunding platform… They
just added live streaming!

4. Why is live streaming so effective for crowd funding?
1. Audience participation - The best
live streams include audience
participation. Facebook Live
includes audience polling (but no
monetization methods yet)
2. Peer Recognition - Fans receive
instant gratification for their
contribution in the form of
acknowledgement by their favorite
creator

5. Crowdfunding on YouTube

6. Crowdfunding on Kickstarter

7. How Live Streaming on Kickstarter works
1. You must have an active Kickstarter Project
2. Once logged in you can schedule your live
stream
3. All scheduled live streams are displays on
www.live.kickstarter.com
4. All you need is a webcam and microphone
from a technical level
a. You can also use Wirecast or vMix with the “external”
webcam feature

8. Live Stream Page
Once you have scheduled your live
stream on Kickstarter you will get
your own live stream landing page
with built-in social sharing options.

9. Starting a Kickstarter Live Stream
When you are creating a live stream
Kickstarter will ask for some basic
information they will use to promote
your live event.
When you select a time it will
automatically sort your live stream in
a Que on live.kickstarter.com

10. Live Stream Promotion on Kickstarter
As you can see each day has a list
of live streams available on
Kickstarter. This is a great way to
help promote your live stream!
The live streams are set up in order
of scheduled times. Once the
livestream is over Kickstarter hosts a
replay.

11. Equipment Testing for your live stream on
Kickstarter
Testing your equipment is pretty
easy. Again this is just a webcam
and microphone for streaming inside
a web-browser.
Google Chrome is the preferred
web-browser!

12. Live Streaming from Google Chrome
It’s pretty simple once you have
launched your live stream Google
Chrome will ask to access your
camera and microphone.

13. Our next live stream on Kickstarter!
February 23rd and 24th at 10AM PST 1PM EST :)
Join live here