Isn’t it incredible when when we can see technology trends repeat themselves in a matter a few years? It feels like Cisco just put the final nail in the video conferencing codec coffin a few months ago, officially ended by the stellar growth in cloud based video meeting software. Just last week in Season 2, Episode 5 of our live streaming show we interviewed what I believe to be the very first cloud based video production software built for the live streaming market. As many of us are aware the shift to the cloud has meant major change and opportunity for businesses around the world. In this article, I will review and predict what the next generation of live streaming software in the cloud has to offer. It’s amazing what can be done in the cloud these days! In our December 2nd live show I interviewed, Philippe Laurent, CEO of EasyLive. Laurent has finally brought video production into the ever powerful cloud with the new EasyLive SaaS platform! Built from the ground up as a cloud based application EasyLive allows teams from around the world to easily access the same live video production interface. The full YouTube live interview is embedded below (you can skip to minute 7 to watch the live demo only).

1. Is Video Production in
the Cloud the next
big thing in Saas & Live
Streaming?
Understanding the benefits of cloud based video production

2. Presentation
Overview
In this presentation, we will review the
latest SaaS video production solutions
from EasyLive and take a look at the
approach industry leaders such as
TeraDek, NewTek and vMix have
approached IP based video
production.

3. Definition of “Live Streaming”
If you search wikipedia for “live streaming” you are directed to “Streaming Media” described as
audio visual media presented to an end user while being delivered by a provider
Streaming media is multimedia that is constantly
received by and presented to an end-user while being
delivered by a provider
Source - https://en.wikipedia.org/wiki/Streaming_media

4. Definition of a “SaaS”
Software as a service (SaaS; pronounced /sæs/) is a
software licensing and delivery model in which software
is licensed on a subscription basis and is centrally
hosted. It is sometimes referred to as "on-demand
software". SaaS is typically accessed by users using a
thin client via a web browser.
https://en.wikipedia.org/wiki/Software_as_a_service

5. Why would I want use video
productions in the cloud?

6. Let’s watch our review video on the next slide...

7. One other question.. I understand that there is device
specific software to convert video to RTMP (i.e. VMIX,
Wirecast, Wirecast go) but is there a cloud based option
where I could stream regular video to a cloud based server
to do this conversion?
Source: https://www.youtube.com/watch?v=svDh9VKXVWc
The Question we want to answer...

8. Let’s look at EasyLive first
The ONLY solution I have found built from the cloud up….

9. Feature 1: Web Based Interface
Easy to access, cloud based interface. Your entire production can be
managed from a regular web browser from anywhere in the world.

10. Imagine the possibilities...
Teams from around the world can access a live video production with
detailed access levels and reporting for management.
Video
Production
Team
Social Media
Team
Post
Production
Team
Partner / Joint
Event Team

11. Feature 2: Overlays and Titles
The overlay capabilities for video production are what you would expect.
The main benefit is sharing the capabilities with any user around the world.

12. Feature 3: Live Preview & Output
Just like professional video production software. You can work on your
layout in preview before you make your changes live.

13. Feature 4: Instant recordings/publishing
Instant recordings can be made and saved to cloud… Even more interesting
is the ability to publish video directly to your social media accounts
instantly.

14. Feature 5: Video asset management
Complete control over recorded/uploaded videos. This includes a clip editor
and playlist management all in the cloud! Apparently, the $39/month
membership includes unlimited storage… (may change in the future)

15. Feature 6: Workflow management and redundancy
This feature is unique to cloud based video production. The ability to
replace a main live stream in the event of an emergency with a back-up.
This simply can’t be done with current hardware available on the market.

19. EasyLive Pricing is
$39/month &
$.15/minute of
streaming

20. When does cloud based video production
make sense?
Pricing Details
GoEasyLive - Includes 1 year subscription ($399) and
$.15/minute fee.
Teradek - Includes 1 year subscription and one Teradek
Vidu ($499).
vMix & Wirecast - Includes license for streaming but not
PC/hardware
TriCaster Mini - Includes complete license and hardware
package

21. Now businesses can get into
professional live streaming at
extremely low budgets with almost
zero upfront investment!

22. At roughly 40-50 hours of streaming
GoEasyLive = the cost of vMix/Wirecast
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

23. What’s even better? You can now
stream directly off PTZOptics
cameras to places like YouTube
Live, Facebook and EasyLive!
Facebook, Youtube,
EasyLive and More...

24. The more hours you live stream the more
likely you will save money using hardware...
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

25. Source: https://www.youtube.com/watch?v=svDh9VKXVWc
Initial comments about the pricing after our
live show...

26. At 500 hours of streaming GoEasyLive = the
cost of a TriCaster Mini
Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

27. How Much Streaming do you plan to do?
1 Hours Per Week = 52 Hours Per Year
2 Hours Per Week = 102 Hours Per Year
5 Hours Per Week = 260 Hours Per Year
10 Hours Per Week = 520 Hours Per Year
25 Hours Per Week = 1300 Hours Per Year
50 Hours Per Week = 2,600 Hours Per Year
Casual Live Streaming
Serious Live Streaming

28. A look at the live streaming market
As live streaming
becomes more accessible
and affordable the market
will enter the early
majority. Some say that
the current USA market
has already entered the
early majority.

29. What about multiple cameras? Will this triple
my bandwidth?
When using multiple cameras EasyLive suggests the use of a video production
software as a front-end switcher. While you can stream directly off each
camera you can save bandwidth using a switcher.
EasyLive

30. Business Drivers!
Cost of Video Equipment
Value of Video Content
Massive Business Value Opportunity

31. Let’s look at xSplit & OBS
xSplit is an extremely easy
to use video production
software that starts at just
$5/month!
These super affordable
live streaming solutions
can be used with EasyLive
as front-end encoders...
Open Broadcast Software is completely free.
With new plugins coming out all the time this
software can get quite a lot done on a small
budget.

32. Industries most popular streaming
platforms
The industries most popular live streaming solutions are all hardware based in the sense that they require
some type of hardware connected to the network in order to live stream to a CDN (Content Delivery Network).
The benefits of a hardware solution are many… Local support for audio and video connections is the primary
benefits along with long term investment savings from ownership. These solutions can be used with cloud
based solutions such as EasyLive as a front-end delivery platform to provide camera switching and advanced
video production capabilities. Allowing EasyLive to provide distribution to multiple CDNs, integration with cloud
based networks and adding secure redundancy for mission critical live streams.

33. Let’s look at the rest of the market starting
with the the NewTek NDI
NewTek NDI
1. Ultra-low latency live streaming protocol announced at NAB 2016
2. Now in use with over 1 million live stream productions!
3. Most likely winner of “low latency streaming standard” in the broadcast industry

35. NewTek NDI
Connecting IP based workflows in the
most advanced live streaming and
broadcast applications.
Watch our live recording about “NewTek
NDI Playbook” to learn more about how
this technology is being integrated in
almost every major market vertical!

36. SIENNA NDI
SEINNA NDI provides the
ability to extend the NewTek
NDI protocol over the WAN or
public internet!
Pricing we should expect is
roughly $50/month. Mark
Gilbert CTO mentioned on
our live show that a BETA is
ready and early 2017 release
is expected.

37. TeraDek Core
The Teradek core is a new
cloud based management
system for live streamers
using Teradek encoders.
You must have Teradek
encoders to use this
product!

38. Teradek Core Features
1. Stream to multiple online video platforms at the same
time
2. Video archive and management
3. IP routing and configuration
4. Integration with “Live Air” allowing video production
from Smart Phones
These features allow broadcasters to remotely deploy
Teradek encoders anywhere in the world and manage their
broadcast from a remote studio. I can’t wait to interview Jon
and show off this amazing product!

39. Teradek Core Pricing
Keep in mind hardware encoders
are required for each device used
with the Teradek Core.
This product is really a cloud based
video management platform for
Teradek customers...

40. Sputnik Servers in the Cloud for video
production management

41. Teradek Core Stream Status Monitoring
Full management details for each
live stream…
As you can see management
includes:
Encoders
Decoders
CDNs
And Groups

42. More Teradek Core Pictures

43. Conclusion
-I think cloud based video production is 1 years out from changing the
entire industry the way we saw it happen in video conferencing…
-EasyLive seems to be leading the pack with their SaaS platform.

44. Conclusion Continued
Even though Skype and GoToMeeting have been out for 10 + years it
took a long time for SaaS (Software as a Service) video conferencing
to outpace the hardware solutions on the market. The biggest trend we
are seeing is “build your own” live streaming computers and complete
systems. There are so many DIY projects going on where the tech
guys want to get their hands dirty.

45. 5 Professional Interviews… may tell...
PTZOptics has 5 professional interviews planned to discuss this topic
April 15th with Rudy Ellis CEO of Joicaster (interview here: https://www.youtube.com/watch?v=r_w1eiiGHQY)
October 21st with NewTek (Hopefully CEO Andrew Cross)
October 28th with Jon Landman of Teradek (Tentative)
November 11th with Mark Gilbert CTO of Gallery SIENNA
December 2nd with Philippe Laurent CEO of GoEasyLive.

46. Upcoming Webinar
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