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Implementing Change
Paul B. Thornton
Author, Speaker, Trainer, and Professor-
Business Administration
Implementation
1. Roles & Responsibilities
Roles & Responsibilities
–Sponsor
• Sponsor provide support and
resources to make the change
happen.
Roles & Responsibilities
–Sponsor
–Project Leader
• Project Leader staffs and leads the
implementation team
• Project Leaders need…
 Task Skills
 People Skills
 Diagnostic Skills
Thinking & Feeling
Roles & Responsibilities
–Sponsor
–Project Leader
–Implementation
Team
• Implementation team—creates and
implements a project plan to
accomplish the desired change.
Video Clip
• Joe Clark is the former principal of
Eastside High School in Paterson,
one of New Jersey’s toughest inner
city schools.
• Who is the _____
A. Sponsor
B. Project Manager
C. Implementation Team
Q-1 Bob Brown Case Study
–A. Target group? What specific changes do
they need to make?
–B. Secondary Group? What changes do
they need to support the target group?
1. Roles & Responsibilities
2. Target Group
Identify the Target Group
–What specific
changes are
needed?
• …want our sales reps to be “world
class.”
• “We need to change the culture to be
more customer focused.”
• “We need to be more entrepreneurial.”
–Are they able
and motivated
to change?
• Able—Knowledge, skills, time, and
equipment/resources
• Able—Knowledge, skills, time, and
experience
• Motivated—confidence and desire
Motivated but
not able
Able &
motivated
Not able &
not motivated
Able but
not motivated
Hi
Lo
Motivation
Lo HiAbility
Diagnose
1. Roles & Responsibilities
2.Target Group
3. Secondary Group
Identify the Secondary Group
–What specific
actions do they
need to take?
• Are they able and
motivated to
change?
Small Group Discussion
1. Which is easier to deal with—lack of
ability or lack of motivation?
2. What percentage of the target group
members need to be in the “able and
motivated” box for the change initiative to
move forward?
1. Roles & Responsibilities
2.Target Group
3. Secondary Group
4. Project Plan
Motivated
but
not able
Able &
motivated
Not able &
not
motivated
Able &
not
motivated
Hi
Lo
Motivation
Lo HiAbility
Plan………………..
1. Plan to Enhance Ability
2. Plan to Enhance Motivation
Remove Obstacles
3. Plan to Launch
•Kick-off meeting
4. Plan to Deal with People
• 20% Pro Change
• 60% On the Fence
• 20% Resist
5. Plan to Communicate
 Precise Leaders Get Results!

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Implementing change