1. with Paul Ting Twitter: twitter.com/paulting_ Email: [email_address] Web: www.feedia.com.au

2. Feedia is a digital agency. Digital Product Development

3. The world of digital and the people who live in it.

4. March 9, 2000

5. March 10, 2000

6. What happened? Sell Clothes Online Budget $188M USD 18 months RIP

7. Why did it happen? The people in charge didn’t ask enough questions They thought ‘online’ was a magic bullet They dreamed global but built local Great ideas, built beautifully - no one cared

8. So what’s changed since 2000?

9. We have all become mobile, accessible, always available

10. Our workspace has become flexible 24/7, not rigid 9-5

11. We’ve become more impatient and demanding communicators

12. We’ve found confidence when expressing our opinion

13. We’ve became experts

14. We expect information

15. We want to share everything

16. And forgot about privacy

17. We’ve opened ourselves to build relationships (including bad ones)

18. We’ve developed analysis paralysis

19. and we now build tools to do them more

21. March 10, 2010 Established 2003 250M Users Established 2006 400M Users Established 2007 45M Units Established 1998 620M Users/day Established 2004 1B Views/day Established 2006 190M Users

22. How can we monetise our users/customers?

23. Don’t apply traditional models

24. But there is a way (and be Captain Planet, not those other wusses)

26. Build a community and lead them well. Be a community manager. Be a community manager. Be a community manager. Be a community manager. Contact Me Twitter: twitter.com/paulting_ Email: [email_address] Web: www.feedia.com.au