Presentation given at Open Education Conference 2015 in Vancouver British Columbia, November 19, 2015.
Description: In March of 2015, with support from the Hewlett Foundation, Creative Commons launched an open business model initiative aimed squarely at showing how Creative Commons licenses can, and are, used by business, nonprofits and governments. This initiative emerged out of a need to show how organizations and creators can produce OER and other Creative Commons licensed works in a way that generates social good in sustainable and financially sound ways.
Creative Commons open business model initiative is being done in an interactive community-based way using an open business model canvas and an online community for sharing and discussion. Creative Commons directly collaborates with organizations using a process that supports both autonomous and collaborative design, development of open business model designs, and ensuing analysis of the results.
In this panel presentation, organizations who worked with Creative Commons to generate an open business model will share their experience. They will describe their motivations, explain how they engaged in the Creative Commons open business model process, outline what they learned, and reveal new opportunities and directions they took as a result.
Creative Commons will describe the tools and processes it used and how those tools and processes evolved and changed through community interaction. Latest versions of tools and process will be compared to starting ones and made available to all participants. Analysis insights from both panel organizations and Creative Commons will be shared.
Creative Commons will outline open business models lessons learned, the types and categories of open business models that emerged, and summarize key findings. Next steps, opportunities for participation and future plans will be described.
Attendees of this session will gain:
- an understanding of the open business model initiative and process
- hands on access to the open business model canvas and other tools they can use to develop their own open business model
- knowledge and insights into how open business models work
- strategies and tactics they can incorporate into their own open business model initiative
- the opportunity to get involved in the initiative in an open and collaborative way
Unit-IV; Professional Sales Representative (PSR).pptx
Creative Commons Open Business Models, Case Studies, & Findings
1. Except where otherwise noted these materials are licensed Creative Commons Attribution 4.0 (CC BY)
Paul Stacey, Creative Commons
Kate Connors, Hubert Project
19-Nov-2015
Open Business Models
2. CC & Open Business Models – Phase 1
Building an open source business by Libby Levi licensed CC BY-SA
4. Elephant in the Room by Bit Boy CC BY
Elephant in the Room
Fear of Open
Financial impact – how earn revenue?
Business model? Sustainability?
Makes sense for public sector but what about for-profit?
A business model will destroy the spirit of openness.
5. http://creativecommons.org/weblog/entry/45022
Generate interactive set of open business model tools
Create open business model profiles:
OER
Open Access
Open data
Organizations transitioning to open
Analysis & report to show key strategies and tactics
Conduct a workshop on open business models
6. 470 co-authors from 45 countries
Used globally by startups and big corporations.
Start with - What is a business model?
Open Business Models Tools
13. The purpose of the Hubert Project is to build
professional effectiveness in public affairs by
connecting educators through the creation
and exchange of engaging teaching
materials that enhance student learning.
Purpose
16. …based on a variety
of contexts
Mapped using batchgeo.com
17. Key Discussion Points
• Content creation
• Building the user base
• Establishing sustainability
• Learning & sharing
18. Key Discussion Points
• Content creation
• Building the user base (including students)
• Establishing sustainability
• Learning & sharing
19. Institutional Partnership with Hong Kong University
Benefits: Sustainability of Initiative, Internationalizing the
Curriculum
20. Customized Training
– Ohio State University
– Arizona University
– Indiana University
– Hertie School of Governance (Berlin)
– Build a network of Human Service researchers and
structures by training on content creation & use in
alignment with Public Management Research
Conference (June 2015)
21. 2013 Fellows
John Ronquillo Assistant Professor, DePaul
Jessica Sowa, Associate Professor, Colorado
Steven Rathgeb Smith, Professor, DC
Julia Classen, consultant
Barbara Blumenthal, consultant
22. 2014 Fellows
Jamie Levine Daniel, Doctoral Candidate, John
Glenn School of Public Affairs at the Ohio State
University
Meghan Jarpe, doctoral student, School of Social
Services Administration at the University of
Chicago.
Maria Rodriquez, doctoral candidate, School of
Social Work at the University of Washington
23. Key Discussion Points
• Content creation
• Building the user base
• Establishing sustainability
• Learning & sharing
24. Academic: Case
Teaching Workshops
• American Political Science
Association
• NASPAA Fall Conference 2014
• Partnership for African Social
Governance Research
• Webinars for User Base
25. Practitioner: Human
Service Partnerships
• Continued growth in practitioner-driven
content and users
– Partner with other Kresge grantees: case partners,
users
• Topical-Based E-Studies
– Community engagement
– Board effectiveness
– Staff cultural competency
– Evidence-based practices
– Community engagement
26. Key Discussion Points
• Content creation
• Building the user base
• Establishing sustainability
• Learning & sharing
27. Key Growth Activities
Design Charette
MOU with
Hong Kong
University
Fellows Training
Diversify
Funding
July 2012- present
28. Funding Diversification
Kresge……
And
- Earned income for Trainings
- Operational Partners & Funding from
Humphrey School
- Regional Foundations
- Federal government & national
foundations supporting research
30. Key Discussion Points
• Content creation
• Building the user base
• Establishing sustainability
• Learning & sharing
31. Training & Outreach
• Fellows Gathering at
ARNOVA Conferences,
(Fall 2013 & 2014 & 2015)
• C-Sloan Online Learning
Conference (October 2012&
April 2014)
• NASPAA Public Affairs
program development
conference (Fall 2012 &
2013)
• APPAM Teaching
Conference (April 2014)
• Webinars
• Customized Training at
Public Affairs Schools
– Ohio State University
– Arizona University
– Indiana University
– Hertie School of
Governance (Berlin)
• New Partners on
Content Development
32. Research & Evaluation
• Annual full user base electronic surveys with
follow up randomized phone survey
• As user base continues to grow, more in-
depth research on faculty growth and
student learning outcomes with doctoral
candidate (starting Fall 2015)
36. 78 nominations – voting for 12
Selection criteria:
• geographic diversity
• industry/domain diversity
• mix of creators and platforms
• no unicorns/business model should be replicable (or at least some lessons
from the model that can be reused by others)
• mix of business models (advertising, physical goods, services, live
performances, etc)
• CC licensing must be more than incidental to the model
• no business model completely reliant on grant funding
• must be CC licensing specifically, not software or other open licenses
https://medium.com/made-with-creative-commons/latest
Work in progress posts
37. 1. OpenDesk
2. Lumen Learning
3. Cards Against Humanity
4. PLoS
5. Cory Doctorow
6. Wikimedia Foundation
7. WordPress
8. Arduino
9. Thingiverse
10. Open Data Institute
11. Amanda Palmer
12. Rijksmuseum
12 based on Votes
13. Noun Project
14. Gooru
15. OpenStax
16. Your suggestion?
17. …
Next 12
Medium, Outernet,
Posiba, OpenWords,
+ …
Startups Section
38. 1. Origin of the business
2. Business model
3. Pivots and changes you’ve made after initial
implementation
4. The role of Creative Commons
5. Curation and creation process
6. The role of social good
7. The role of community
8. The open movement
9. Partnerships & collaborations
10. Measuring success
11. Recommendations for others
12. Resources
Interviews Explore
39. 1. Universe University
2. Community Development
Through Public Art
3. Tumuult Design &
Publishing
4. Frank Money – finance
tech
5. Inner Circle – coaching
and consulting
6. SwissDeCode – genetic
food test strip & open
food DNA data base
starting with beer
7. + …
Business Plan Feedback
1. OERu / Wayne
Mackintosh
2. Seats2meet.com &
Society 3.0
Ronald van den Hoff
3. Michael Lewis
Consulting
1. Association of
College & Research
Libraries (ACRL)
Work with us
40. What We’ve Learned So Far
1. CC licensing doesn’t have much in common with the
sharing economy – main similarity is making better use of
existing resources
2. Open business models generally have a deeper
motivation beyond maximizing profit
3. Successful open businesses usually have a compelling
social mission. Akin to fair trade or Leeds building.
Establish themselves as social enterprises and BCorps.
4. Open businesses usually have an engaged community
contributing to the success of the business.
5. Often crowdsource content and/or marketing
41. Things We’ve Learned So Far
6. Share rewards and financial returns with their
community
7. Maximize abundance – eliminate artificial scarcity.
8. Traditional market economics aren’t a good fit. See -
Traditional Economics Don’t Make Sense For Open
Business Models
9. Gifts rather than commodities.
10. Use multiple means of open.
42. CC & Open Business Models – Phase 3
Coming Soon
43. Paul Stacey
Creative Commons
web site: http://creativecommons.org
e-mail: pstacey@creativecommons.org
blog: http://edtechfrontier.com
presentation slides: http://www.slideshare.net/Paul_Stacey
News: http://creativecommons.org/weblog
Facebook: https://www.facebook.com/creativecommons
44. 470 co-authors from 45 countries
Used globally by startups and big corporations.
Books
Editor's Notes
Leah – All Hubert materials are about reaching the learner with a story that utilizes research on technology-enhanced learning to improve student outcomes. There are different ways of telling a story, but each utilizes a variety of media to help bring a story to life for the learner.
Over 65 materials have been created or are currently in development on topics ranging from the evolution of human rights NGOs in India to the benefits and challenges of government-NGO partnerships to how to analyze policy fields.
Involve students
She plans to develop a case focusing on the scaling strategies of the Mid-Ohio Foodbank (MOFB), which distributes food to communities across 20 counties throughout Ohio.
She plans to develop a case study of an organization that has recently undergone multi-cultural organizational development.
She plans to develop an eCase examining the delivery of foreclosure mitigation counseling in Latino communities in Seattle, WA by looking at The Home Ownership Center at El Centro de la Raza in Seattle’s Beacon Hill neighborhood.