*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
20 Signs You're Probably Not Working For a Social Business
1. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
20 Signs You’re Probably Not Working
For A Social Business
by @paulbromford
2. Photo by SimonDoggett - Creative Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck
Many organisations think that just
because they are present on social media
they are a social business
3. In truth , being a truly social
business requires to us be a
very different type of business
altogether
Here are 20 signs that your
business probably isn’t there
yet
4. Photo by CJ Isherwood - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck
Meetings happen behind closed doors rather
than being networked and inclusive
5. Photo by ntr23 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck
You’re doing nothing about
organisational email -
which results in knowledge
being siloed rather than
unlocked and distributed
6. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
People still have to seek
permission to have a social
media presence
7. Photo by kennymatic - Creative Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck
You can only talk about
work stuff on social media -
it’s not acceptable to be
human
8. Photo by Johnny Worthington - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/31622626@N00 Created with Haiku Deck
You chase followers, fans and web hits - rather than
relationships
9. Photo by nhussein - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8288006@N04 Created with Haiku Deck
You promote your
organisation all over social
media - but don’t answer
critical questions or respond
to scrutiny
10. Your social media accounts switch off at 5pm and
at weekends - as if customers just stop existing
11. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
You don’t turn internal reports
into publicly available blogs,
infographics and videos
12. Photo by whatmattdoes - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29439891@N08 Created with Haiku Deck
You think the fact that your
CEO has a Twitter account is
a really big thing
13. You can’t demonstrate that social has led to a
breaking down of organisational hierarchy
16. Photo by dannymainzer - Creative Commons Attribution License http://www.flickr.com/photos/120099853@N04 Created with Haiku Deck
You don’t use digital technologies to source new ideas
for your organisation or team
17. You just promote your organisation rather
than sharing resources and knowledge
18. Your Comms team lead on social - as it’s just a fluffy
marketing thing
19. You still think letting your staff talk to
customers online is pretty risky
20. You couldn’t name the Top 10 most influential members
of your social community
21. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
You don’t
follow
customers
back and
use social to
get to know
them
22. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
Digital isn’t of strategic importance - you just
copy what others are doing