A deck from Bromford Lab looking at how to introduce a disciplined approach to creativity, testing and piloting services and products within a social innovation setting. Originally presented at Google UK.
Our directors, service leaders, scheme managers have ideas all the time in a bid to continually improve their areas.
We don’t know how our customers would react to any service. There’s countless examples of poorly conceived plans being rolled out. That’s because...
Our problem is with implementation - or more to the point, understanding that it’s not just what we do, but the way we do it that can add value or simply add cost. A great idea can be made bad for a whole host of reasons.
...and the value of testing different ideas and concepts is stopping bad ideas bleeding into business as usual.
Product design is never as simple as A-to-B. It is progressive and iterative, working from early models to more advanced proofs of concepts.
Having tangible prototypes means you can start testing them for fitness for purpose or proof of concept. But, considering we’re talking about services rather than product, how do we build prototypes and test them?
OK for product design, but how do we make services more tangible? We’ve experimented with a number of options, but found the simplest way to be a service offer document.
As you can imagine - creating a complete service is quite resource intensive. So why would we jump straight to piloting if we don’t know if the service (these stacked blocks) would hold? We wouldn’t - unless we were bidding for tenders/partnerships (but make sure this mindset doesn’t leak back into the business).
In fact - why would you ever jump to a pilot as a first stance??
Bouncing ideas around is not
innovation One of the reasons innovation fails to take hold in many organisations is a focus on internal reporting and certainty rather than finding, testing and exploring it’s about deliberately thinking of - and applying - new ways to tackle problems or resolve unmet need
Does the world really need
another? Nesta Global LabMap …a unique kind of laboratory – one that creates a dialogue, listening carefully with an open mind to all the voices, and then tries to translate them, mix them, and amplify them to prototype and develop alternatives.
Do you need an Innovation
Lab? Not necessarily Does your organisation need an embedded approach to innovation and testing that is measurable? What do you think?!
OUR HANDPRINTS ARE ALL OVER:
BROMFORD DEAL. BROMFORD DNA. SERVICE OFFER PILOTS. STARTING WELL COACH. A+E YOUTH CONNECTOR. GOOGLE GLASS TESTS. SQUAD WORKING. MULTI SKILLED COACHES. WINTER BUDDIES. LAB SHOW. NEW EXTRA CARE. HUBS. MINECRAFT FOR DEVELOPMENT. COMPLAINTS PROCESS. COMMUNITY CONNECTOR. WIFI FOR CUSTOMERS. LEAVING WELL. RENAL FAILURE. LIGHTNING TALKS. COMMUNITY LETTINGS. CAR PARK SWARM. WICKED PROBLEMS. FUEL POVERTY LAB. BUT ALL PEOPLE REMEMBER US FOR IS A BLOODY DRONE