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THE 4 PERSPECTIVES OF
BALANCED SCORECARD
A Selection of Key Performance Indicators
by Paulino Silva
FINANCIAL PERSPECTIVE
❖ Economic Value Added - EVA (€);
❖ Market Value Added - MVA (€);
❖ Operational Profit (€);
❖ Return on Equity - ROE (%);
❖ Return on Sales - ROS (%);
❖ Financial Autonomy Ratio (%),
❖ Solvency Ratio (%),
❖ Liquidity Ratio (%).
CUSTOMER PERSPECTIVE
❖ Market Share (%);
❖ Customer Satisfaction Index (Index);
❖ Customer Delivery Time (Time);
❖ Number of Customer Claims (Number);
❖ Number of New Customers (Number);
INTERNAL PERSPECTIVE
❖ Deadline Accomplishments (%);
❖ Average Time for Development of New Products (Time);
❖ Defective Production (%);
❖ Loss Ratio (Index);
❖ Production Units (Unit);
❖ Labor Time (Time).
LEARNING AND GROWTH PERSPECTIVE
Investment in Training
Investment in I & R
Satisfaction Index
Number of New Products
❖ Workers’ Satisfaction Index (Index);
❖ Absenteeism Rate (%);
❖ Workers’ Education (Index);
❖ Workers' Retention Rate (%);
❖ R & D Investment (€);
❖ New Technologies Investment (€).

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  • 2. FINANCIAL PERSPECTIVE ❖ Economic Value Added - EVA (€); ❖ Market Value Added - MVA (€); ❖ Operational Profit (€); ❖ Return on Equity - ROE (%); ❖ Return on Sales - ROS (%); ❖ Financial Autonomy Ratio (%), ❖ Solvency Ratio (%), ❖ Liquidity Ratio (%).
  • 3. CUSTOMER PERSPECTIVE ❖ Market Share (%); ❖ Customer Satisfaction Index (Index); ❖ Customer Delivery Time (Time); ❖ Number of Customer Claims (Number); ❖ Number of New Customers (Number);
  • 4. INTERNAL PERSPECTIVE ❖ Deadline Accomplishments (%); ❖ Average Time for Development of New Products (Time); ❖ Defective Production (%); ❖ Loss Ratio (Index); ❖ Production Units (Unit); ❖ Labor Time (Time).
  • 5. LEARNING AND GROWTH PERSPECTIVE Investment in Training Investment in I & R Satisfaction Index Number of New Products ❖ Workers’ Satisfaction Index (Index); ❖ Absenteeism Rate (%); ❖ Workers’ Education (Index); ❖ Workers' Retention Rate (%); ❖ R & D Investment (€); ❖ New Technologies Investment (€).