Toys recently brought to market have extraordinary capacity to interact with children in a way only imaginable in sci-fi movies a while ago. There are legal aspects arising from such interaction, including protection of personal information and risks inherent to lack of security against attacks so typical to virtual environment. Likewise, ethical issues involving children's early contact with machines employing artificial intelligence are also important.

1. Barretto Ferreira e Brancher
Sociedade de Advogados
R. Dr. Eduardo de Souza Aranha, 387, 15º. andar
04543-121 • São Paulo • SP • Brasil
T. 55 11 3897.0300 • F. 55 11 3897.0330
www.bkbg.com.br
Can a Girl Tell Stories to Her Doll?
2016 ITechLaw World Technology Law Conference
Mandarin Oriental, Miami – May, 2016
Paulo Brancher

2.  Embedded microphone
 Voice recognition software
 Artificial intelligence

3.  Talk and interact
 Play games
 Share photos
 Read stories

4.  I have a question
 Tell me a joke
 Tell me a story
 Let’s play a game

6.  Privacy Policies
 Standard clauses
 Safe communications
 Data collection methods
 Hacking
 Cyber attacks

7. Parental Control

8.  Ethical issues
 Privacy in childhood
 Child-targeted marketing
 Less tolerance with real world
 Positive vs. negative
effects of surveillance

9. Cool! No one is looking at us...

10. Barretto Ferreira e Brancher
Sociedade de Advogados
R. Dr. Eduardo de Souza Aranha, 387, 15º. andar
04543-121 • São Paulo • SP • Brasil
T. 55 11 3897.0300 • F. 55 11 3897.0330
www.bkbg.com.br
Thank you!