Website Promotion - 0 introduction 4C-model

1. press “play” button to
go through presentation
Introducing the
4C-MODEL
from a traveler’s perspective

2. I am a traveler from Europe and I
would like to show you how I am
looking for the best travel company.

3. That’s me!

4. WWW
I am looking for a website of a
company that can help me.

5. CONNECT
WWW
Step 1: Connect
How do I find and select good tour
operators and nice lodging in the
country I want to travel to?

6. CONNECT
WWW
Step 1: Connect
How do I find and select good tour
operators and nice lodging in the
country I want to travel to?
search engine optimization (SEO)
search engine advertising (SEA)
tripadvisor
a company’s
online marketing tactics

7. CONNECT CONVERT
Step 2: Convert
I found a nice website. Now, what can I do on
that website? Find information? Request a
quote? Book? And why should I book with them?

8. CONNECT CONVERT
Step 2: Convert
I found a nice website. Now, what can I do on
that website? Find information? Request a
quote? Book? And why should I book with them?
a company’s
online marketing tactics
usability
persuasion
google analytics

9. CONNECT CONVERT
COMMUNICATE
Step 3: Communicate
Ok, I checked the website, but have not
decided yet. I’d like to keep in touch with
these guys, so I can find them back later.

10. CONNECT CONVERT
COMMUNICATE
Step 3: Communicate
Ok, I checked the website, but have not
decided yet. I’d like to keep in touch with
these guys, so I can find them back later.
a company’s
online marketing tactics
e-mail
social mediashare content

11. CONNECT CONVERT
COMMUNICATE
e-mail
social mediashare content
Step 3: Communicate
I recently traveled with this company. It was
fantastic. So I reviewed and rated them on
sites like Tripadvisor. Now new travelers can
read about my experiences.

12. CONNECT CONVERT
COMMUNICATE
e-mail
social mediashare content
Step 3: Communicate
I recently traveled with this company. It was
fantastic. So I reviewed and rated them on
sites like Tripadvisor. Now new travelers can
read about my experiences.
reviews & ratings
encouraged
customer activity

13. CONNECT CONVERT
COMMUNICATE
Step 4: Control
I found out that booking a long haul trip is quite a
complex process. So what I like best are the
companies that have a smooth customer experience.
CONTROL

14. CONNECT CONVERT
COMMUNICATE
Step 4: Control
I found out that booking a long haul trip is quite a
complex process. So what I like best are the
companies that have a smooth customer experience.
CONTROL
efficiency
priorities
project
management
a company’s
organizational tactics

15. CONNECT CONVERT
COMMUNICATE
CONTROL
Aha, I get it: it is the
4C-model! ;-)
4C-MODEL

16. CONNECT CONVERT
COMMUNICATE
CONTROL
4C-MODEL
efficiency
priorities
project
management
search engine optimization
(SEO)
search engine advertising
(SEA)
tripadvisor
usability
persuasion
google analytics
e-mail
social mediashare content
reviews & ratings
Aha, I get it: it is the
4C-model! ;-)

17. press “play back” button
to replay presentation
Introducing the
4C-MODEL
from a traveler’s perspective