Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Centre for the Promotion of Imports from developing countries1 14 januari 2014
Online media types
OWNED, PAID, EARNED
pres...
Owned media = the media you own. Most obvious example: your
website. You control the products, contents, functionality, an...
Paid media = media you don’t own, but where you can ‘buy’ a
position. Usually this means advertising. Advertising possibil...
Earned media = media visibility provided by others for free. This
could be profesional media coverage (PR), but usually th...
press “play back” button
to replay presentation
Online media types
OWNED, PAID, EARNED
Website Promotion - 0 paid owned earned media
Upcoming SlideShare
Loading in …5
×

Website Promotion - 0 paid owned earned media

555 views

Published on

Website Promotion - 0 paid owned earned media

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Website Promotion - 0 paid owned earned media

  1. 1. Centre for the Promotion of Imports from developing countries1 14 januari 2014 Online media types OWNED, PAID, EARNED press “play” button to go through presentation
  2. 2. Owned media = the media you own. Most obvious example: your website. You control the products, contents, functionality, and look&feel. Social media channels are also ‘owned’ by you. Not so much in functionality, but certainly in contents, frequency, tone-of-voice and so on.
  3. 3. Paid media = media you don’t own, but where you can ‘buy’ a position. Usually this means advertising. Advertising possibilities are found on all types of websites (e.g. travel websites). But social media platforms offer advertising opportunities too. And you can buy visibility in Google using their Adwords functionality.
  4. 4. Earned media = media visibility provided by others for free. This could be profesional media coverage (PR), but usually this concerns visitors or ‘fans’ sharing content about your business. Think of photo and video that travelers share via Facebook. Or ratings and reviews written on Tripadvisor. Earned media is very strong, because when other people sharing their opinion about your business it is in general more trustworthy.
  5. 5. press “play back” button to replay presentation Online media types OWNED, PAID, EARNED

×