Website Promotion - 2 google analytics interpreting data

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Google Analytics
INTERPRETING DATA

2. Reports
Audience (visitors)
Acquisition (traffic sources)
Behaviour (Content)
Conversions (Goals)

3. Report 1: Audience

4. Audience – Location: Country/ region
• Where are
your visitors
coming from?
• Need for translation?

5. Audience – screen resolution
• Optimize your site for most used screen
resolutions

6. Audience – flash usage
• Share of flash-plugins -> do your visitors have flash installed, if so what version?
(max. compatibility)

7. Report 2: Acquisition

8. Types of traffic
• Direct Traffic – Visitors who typed your URL, navigated via their
bookmarks or any other non-referral way of getting to your site.
• Referring sites / referral – are other sites who direct traffic to
you. This can be by means of banners, weblogs, textlinkts etc.
• Search engines – all traffic that came in through a search engine.
Organic as well as paid search (adwordse e.g.) are included
• Keywords – Which ‘search queries’ were used to get to your site via
a search engine.

9. Report 3: Behaviour

10. Report 3: Behaviour
• What are the most popular pages on your site
• What pages have the highest ‘Exit-ratio’?
• On which pages do people enter your site the most?
• How do your visitors navigate through your site?

11. Report 3: Behaviour

12. Sessions= number of site-sessions on your site
Bounce Rate = percentage of visitors that has left
the site immediately after viewing the first page
Pagesviews = number of pages that has been
requested in the specified period
Pages/Session= average number of pageviews
per visit
Avg. Session Duration = How long did your
visitors stay on this page?
% New Sessions = how many first time visitors
Interpretation of site usage (dashboard)

13. Interpretation (1)
Bouncerate = 55,80%
– % of visitors who
immediately leave the site.
– Market average is 25-30%
– High ratio’s are probably
very bad for your SEO
ranking
Cause?:
– Wrong implementation
code?
– No tagging on other pages?
– Bad or irrelevant content?

14. Interpretation (2)
• % New Visits= 83,68%
– How many of the visitors are
here for the first time?
– Lower=better
Causes:
– High percentages could mean
you are running an online
campaign generating lots of new
visitors or perhaps your site
offers no need for people to plan
return visits often

15. Interpretation (3)
• % mobile sessions= 38,97%
– Do you need a mobile version of your website?
– You have very low conversions
Causes:
– You don’t have a mobile version of your site, but almost 40% of
your visitors are coming via their mobile. They can’t ‘convert’…

16. Funnel overview
Report 4: Conversions

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Google Analytics
INTERPRETING DATA