Types of traffic
• Direct Traffic – Visitors who typed your URL, navigated via their
bookmarks or any other non-referral way of getting to your site.
• Referring sites / referral – are other sites who direct traffic to
you. This can be by means of banners, weblogs, textlinkts etc.
• Search engines – all traffic that came in through a search engine.
Organic as well as paid search (adwordse e.g.) are included
• Keywords – Which ‘search queries’ were used to get to your site via
a search engine.
Report 3: Behaviour
• What are the most popular pages on your site
• What pages have the highest ‘Exit-ratio’?
• On which pages do people enter your site the most?
• How do your visitors navigate through your site?
Sessions= number of site-sessions on your site
Bounce Rate = percentage of visitors that has left
the site immediately after viewing the first page
Pagesviews = number of pages that has been
requested in the specified period
Pages/Session= average number of pageviews
Avg. Session Duration = How long did your
visitors stay on this page?
% New Sessions = how many first time visitors
Interpretation of site usage (dashboard)
Bouncerate = 55,80%
– % of visitors who
immediately leave the site.
– Market average is 25-30%
– High ratio’s are probably
very bad for your SEO
– Wrong implementation
– No tagging on other pages?
– Bad or irrelevant content?
• % New Visits= 83,68%
– How many of the visitors are
here for the first time?
– High percentages could mean
you are running an online
campaign generating lots of new
visitors or perhaps your site
offers no need for people to plan
return visits often
• % mobile sessions= 38,97%
– Do you need a mobile version of your website?
– You have very low conversions
– You don’t have a mobile version of your site, but almost 40% of
your visitors are coming via their mobile. They can’t ‘convert’…