Website Promotion - 4 impact effort matrix

1. Centre for the Promotion of Imports from developing countries1 14 januari 2014
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Priority setting & action planning
IMPACT&EFFORT MATRIX

2. IMPACT = CONTRIBUTION TO THE BUSINESS GOAL
EFFORT = TIME
COSTS
COMPLEXITY
COMMON SENSE = FIRST THINGS FIRST
PRIORITY SETTING & ACTION PLANNING

3. high low
low
high
EFFORT
IMPACT
PRIORITY SETTING & ACTION PLANNING

4. high low
low
high
EFFORT
IMPACT
PRIORITY SETTING & ACTION PLANNING
DISCUSS
DO
MAYBE NOT
PLAN

5. high low
low
high
EFFORT
IMPACT
GOAL = ......................................................................

6. EXAMPLE 1
GOAL = AWARENESS

7. EXAMPLE 2
GOAL = SALES

8. PROCESS ADVICE: USE STICKY NOTES
(TO DEVELOP, TO PRESENT, TO DISCUSS, TO INVOLVE, TO ADJUST)

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Priority setting & action planning
IMPACT&EFFORT MATRIX