4. Connect
1. Connect
inspire
influenze
introduce
drive traffic
How do I find tour operators,
lodging andso on in the
country I want to travel to?
5. Convert
2. Convert
read website info
visit product page
watch video
request info
book
Once I find a nice website, what can I do on
that website? Find information? Request a
quote? Book? But.. why book with them?
6. 3. Communicate
relationships
follow on social
Communicate
media
seek social
trust
read reviews
visitors talk
about your
business
Ok, I checked the website, but have not
decided yet. So I’d like to keep in touch
with these guys, so I can find them back
later.
7. Control
4. Control
strategy
priorities
project
management
community
management
content creation
maintainance
Booking a holiday is quite a complex thing.
So what I like best are the companies that
have a smooth customer experience.
