The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos. The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time. Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs. Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs. Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions. Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.

3. Can enable you to talk to your
customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the
event has occurred in your website. By the time you do
something about it; the visitor is long gone.

4. Can fetch custom information in real time
based on search
Prospects come to your website for a specific purpose – Just like one
walks into a departmental store - if he/she doesn’t find anything
interesting – they just walk off – until ... there is an interaction by a
salesman in real time

5. Can increase the potential to convert
online window shoppers
Prospects come to your website for a specific purpose , needs and
wants – some have immediate needs & wants. If one cant identify
them, one can’t exploit the opportunity as well.

6. Can ensure agility in customer support and
engagement
Visitors will always have more choices and they will go to your
competitors if you are not fast enough to know the needs of
the customers

7. Can define a personalized customer experience
Visitors have lots of choices – they will buy the product only from those who
will give them a great customer experience
Great customer experience comes with personalization and personalization
comes with knowing the immediate needs and wants of visitors

9. Listening to customers across channels
Website
Analytics
Campaign
Insights
Management
Targeting Engagement

10. Understanding the depth of their interaction
AWARENESS
KNOWLEDGE
INTENT
SELECTION
SATISFACTION
ADVOCATE
LOYAL

11. Unifying all interaction data for each customer

14. TO MAKE REAL-TIME MARKETING
TO ITS OPTIMAL LEVEL

15. we built
Plumb5 is a real-time marketing framework ,that tags
visitors at all interaction touch points and unifies data
for more accurate actionable insights

17. Plumb5 Listening Network

18. Dashboard Screens for reference

19. Unified Customer Profile in Real-time

20. Prescriptive Dashboard in Real-time

21. Advantages with plumb5
NO NO DATA NO IT
INTEGRATION REDUNDANCY INVESTMENTS
REQUIRED Its real-time Its On-Demand
Its Plug & Play
NO NO DATA UNIFIED
COMPLEXITY SILOS DASHBOARDS
Its on an unified Across Systems and at
Its configurable system every node