Pearson social media survey 2011
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Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011. Hester Tinti-Kane Director of Online Marketing and Research Pearson Learning Solutions hester.tinti-kane@pearson.com
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Pearson social media survey 2011
- 5. All Are Aware Social media and higher education, the common ground
- 6. Personal Use
- 8. Personal Use More Than One Site: Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites. Social media and higher education, the common ground
- 9. Personal Use: Facebook And YouTube Lead Social media and higher education, the common ground
- 11. Professional Use
- 13. Personal And Professional Use: Social media and higher education, the common ground
- 14. Teaching Use
- 17. Teaching Use: Almost ½ Use More Than Just Video Social media and higher education, the common ground
- 18. Teaching Use: Concerns Social media and higher education, the common ground
- 19. Teaching Use: Perceived Value Social media and higher education, the common ground
- 20. Teaching Use: Online Teachers Most Engaged Social media and higher education, the common ground
Editor's Notes
- Hester
- Hester
- Hester
- Jeff
- Jeff Slideshare 43.9% Flickr 83.9% LinkedIn 85.7% Wikis 89.4% MySpace 94.1% Blogs 95.4% YouTube 97.9% Twitter 97.9% Facebook 99.2%
- Jeff This time we asked recency of use and level of involvement with social media
- Jeff Utilization of multiple social media sites shows deep involvement in this world and integration into the personal life of college faculty. 1 23.0 2 23.4 3 15.1 4 8.0 5+ 6.4
- Jeff Professional Personal MySpace 2% 2.2% Slideshare 3% 2.3% Flickr 4% 5.7% Twitter 7% 10.5% Wikis 16% 14.2% LinkedIn 18% 21.3% Blogs 24% 21.6% Facebook 30% 48.8% YouTube 40% 56.9%
- Mike McKinsey: 47% Faculty: 90.5%
- Mike 57% use YouTube, with most using at least monthly FB at 45%, with the greatest amount of daily use of all sites
- Mike Professional Personal MySpace 2% 2.2% Slideshare 3% 2.3% Flickr 4% 5.7% Twitter 7% 10.5% Wikis 16% 14.2% LinkedIn 18% 21.6% Blogs 24% 21.3% Facebook 30% 56.9% YouTube 40% 48.8%
- Hester Posted content for class 30% Used in class 64%
- Hester Assigned students to post 20% Assigned students to read/view 42%
- Hester Over 75% using social media in their classes, almost ½ use more than video.
- Mike 75% still using, 25% not – here are barriers, integration, support, training – Pearson could facilitate! Regardless of use, concerns are there. Somewhat important Important Very important Lack of support at my institution 25.5% 27.8% 14.8% Lack of integration with school's LMS 24.2% 28.5% 21.9% Faculty not confident with social media 29.1% 34.6% 20.3% Lack of faculty training 24.0% 33.9% 27.3% Takes too much faculty time 26.0% 34.3% 27.1% Privacy concerns 21.3% 29.3% 42.6% Lack of integrity of online submissions 17.4% 35.2% 42.7%
- Mike May not use, but still 80% see value in online video, 50+% see value in podcasts and blogs, in that order trending, add usage numbers. Faculty are sophisticated users of social media. These numbers show potential for future use of social media in teaching. Little value Some value Very valuable Twitter 8.1% 7.7% 1.1% Facebook 11.9% 13.2% 1.9% Wikis 8.5% 25.2% 10.7% Blogs 10.1% 30.9% 10.6% Podcasts 5.0% 36.0% 20.9% YouTube 6.0% 41.7% 30.9% Other Online Video 3.7% 41.0% 35.2%
- Jeff No Teach online None 22.8% 10.8% Video only 34.2% 30.1% Multiple sites 43.0% 59.1%
- Hester
- Hester