This presentation was given by Tim Matthews, Eastern Kentucky University and David Vande Pol, Pearson Online Learning Services at the 2015 AASCU Winter Academic Affairs meeting in New Orleans, LA.

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Tackling the Next Phase of
Online Program Growth
A 5 Step Approach
Tim Matthews, Eastern Kentucky University
David Vande Pol, Pearson Online Learning Services

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The Market is Changing
3%
26%
39%
19% 20%
49%
37%
50%
37%
50%
0%
10%
20%
30%
40%
50%
60%
MBA MPA MPH MSW MSN
# Degree
Conferrals
# of Online
Programs
Growth in Online Programs from 2011 - 2014
Competition Intensifies
Source: Pearson
Research & IPEDS, 2014

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2.2X
Higher if a Mentor was
present to encourage pursuit
of goals & dreams
Source: Gallup – Purdue Study. May 2014
Engaged at Work
2.0X
Higher if emotionally attached
to the University
Overall Well-Being
The “Experience” Matters
Impact of Mentors on Post-Graduate Success

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1. Get grounded in reality: Research
2. Gain alignment: I.D. areas of academic excellence
3. Consider all pieces: program structure
4. Gather a willing coalition: change management
5. Choose a model that fits: full service
Tackling the Next Growth Phase
Five Steps

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Marketplace
Viability
Audience Profile
Degree Demand
Competitive
Landscape
Ability to Promote
Institutional &
Program
Readiness
Program Structure &
Accreditation
Admissions
Faculty and Staff
Resources
Student Services
Financial
Outlook
Student Enrollments
Revenue Generation
University Expenses
Operating Income
#1 Get Grounded in Reality
Research

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#2 Gain Academic Alignment
Identify Areas of Academic Excellence
• Which EKU programs satisfy the “reality”
requirement? MS SSEM & BS in OSH
• EKU’s niche has historically been in Justice &
Safety (Program of Distinction)
• Alignment must include faculty capacity,
online curriculum compatability, scalability
• Must satisfy adult learners / working
professionals
• Must align with jobs and career opportunities

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#2 Gain Academic Alignment
Identify Areas of Academic Excellence
• Graduate students already working in safety
• Undergraduates benefit from co-ops and
internships – gateway to full employment
• Corporate awareness of programs (e.g.,
Marathon Petroleum, ConAgra, Georgia
Pacific, Owens Corning)
• Alumni connections (e.g, Bechtel, Amazon)

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• Tuition & Fees
• Program structure
• Admission requirements
• Marketing considerations
• University financial considerations
#3 Consider All Pieces
Program Structure

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#4 Gather a Willing Coalition
Change Management
• Incentives are important
– Compensation for course development
– Potential for added faculty lines / scalability
– Some funds for contributing departments
• High levels of accountability
– Recruiting / Retention Goals
– Guidelines for use of adjuncts / facilitators
– Professional Development
• Comparable services for online students

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#5 Choose a model that fits
Full Service
Marketing
Recruitment
Course
Development
Students
Market
Research

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Thank You!
Eastern Kentucky
Tim Matthews
Executive Director
Office of e-Campus
Learning
859-622-8678
Tim.Matthews@eku.edu
David Vande Pol
Associate Vice President,
Business Development
Pearson Embanet
619-207-9216
david.vandepol@pearson.com
@DavidJVP1