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EMBRACE
the shift for SoMe

TEACHING & LEARNING
Using Social Networks to Engage Students
in the Classroom and Beyond

Kevin S. Trowbridge, Ph.D.
Assistant Professor of Public Relations
Belmont University
@kevintrowbridge
SOCIAL
IS JUST PR IN
OVERDRIVE
- FastCompany, September 2012, p. 77
World Wide Web
The Web is more a social creation
than a technical one. I designed it for
a social effect—to help people work
together—and not as a technical toy.
-- Tim Berners-Lee (2000, p. 123)
Social Media Revolution
WHY SOCIAL MEDIA?
We have an opportunity to model
personal, professional and educational
uses of social media.

Created by Kevin S. Trowbridge
Social Shift’s Happening
Legacy Media

Web 1.0
One-Way
Connectivity
Transmission
Presentation
Instruction
Image
Audience
Created by Kevin S. Trowbridge

Digital Media

Web 2.0
Two-Way or Many-Way
Interactivity
Participation
Conversation
Collaboration
Authenticity
Community
WHY SOCIAL MEDIA?
Social media enable us
to connect, interact and collaborate
like never before.

Created by Kevin S. Trowbridge
Where do you start?
Simple Categorization of Social Media
Consumption

Creation

Curation

Critique

Conversation

Collaboration
Created by Kevin S. Trowbridge
Social Media & Bloom’s Digital Taxonomy
1

•  Remembering

2

•  Understanding

3

•  Applying

4

•  Analyzing

5

•  Evaluating

6

•  Creating

Consumption

Creation

Curation

Critique

Conversation

Collaboration

Created by Kevin S. Trowbridge
Endless Possibilities
BEST (& WORST)
PRACTICES
Conversation
SoMe Teaching & Learning Considerations
Conceptual

Practical

•  Accessibility

•  Fight or Embrace

•  Anonymity

•  Requirement or Option

•  Authenticity

•  Personal or Professional

•  Amplification

•  Private or Public

•  Accountability

•  Evaluation

Created by Kevin S. Trowbridge
Information & Interaction
Reflective
Reflexive

Refractive

Retentive, Responsive & Reactive
Created by Kevin S. Trowbridge
SOME
FACEBOOK
EXAMPLES
This Semester
STUDENTS’ REACTIONS
Likes and Dislikes
Embrace the Shift for SoMe Teaching and Learning
Embrace the Shift for SoMe Teaching and Learning
Embrace the Shift for SoMe Teaching and Learning
Embrace the Shift for SoMe Teaching and Learning

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