Pinterest expert Peg Fitzpatrick's presentation from Social Media Marketing World 2015 - How to Use Pinterest to Build a Loyal Following for your Brand.

1. @PegFitzpatrick
How to Use Pinterest
to Build a
Loyal Following
for Your Brand
Presented by
Peg Fitzpatrick

2. Get serious about building your
Pinterest brand
Get the most value from your social media efforts
Transform your passions into actions
Anatomy of a fantastic pin
Define essential elements of your Pinterest brand
Building your visual brand on Pinterest

3. How long do social media posts last?
50% of visits
happen 3 and a half
months after you
pin.
Source:http://blog.piqora.com/pinterest-roi-study/

4. Pinterest is LONG TERM web traffic
• Pinned over 37
weeks ago
Source:http://blog.piqora.com/pinterest-roi-
study/

6. Why build a brand on
pinterest?

7. Share who you are and what you do

8. Build your expertise

9. Create an engaged audience

10. Why build a brand on Pinterest?
Share who you are and what you love
Build your expertise on a topic
Connect with others passionate on the same topic
Create an engaged audience for your brand

12. Transform your passions into
actions

13. Find pins that you love

14. Connect with a community that
shares your passions

15. Pinterest replacing other search methods

16. Smart feed provides highly relevant content

17. Transform your passions
Find pins that represent things you love
Connect with a new community with shared interests
Pinterest is replacing traditional search methods
Smart feed finds personalized, relevant content for
you

19. Anatomy of a fantastic pin

20. Share beautiful images

21. Use descriptive language to help pinners

22. Maximize your images

23. Write keyword rich content

24. Add a call to action to your description

25. Anatomy of a fantastic pin
Share beautiful images
Use descriptive text to help and explain
Maximize your image size
Write keyword rich content
Add a call to action to your description

27. Essential elements of a stellar
Pinterest brand

28. Pin content regularly

29. Create timeless content

30. Build thought leadership

31. Provide assistance or education

32. Create original content

33. Add value to the community

34. Essential elements of a stellar
Pinterest brand
Pin content regularly
Create timeless content
Build brand thought leadership
Provide assistance or education
Create content to share your brand expertise
Add value to their community

36. Are you ready to boost your brand
with Pinterest?
Be time efficient with your social media
Build a brand based on your passions
Create actionable pins that bring web traffic and sales
Build a unique visual brand on Pinterest
Introduce your community to what makes
your brand tick.