Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This presentation will show you why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Pin it for later http://www.pinterest.com/pin/259590365997283716/ Do you want to learn more about social media? The Art of Social Media: Power Tips for Powers Users can help! http://amzn.to/1FpQt8B Discover how to create sales via #socialmedia from the experts! http://bit.ly/1s4vlRv #SocialBoom conference created by social media powerhouse Kim Garst will be the event you need to make your 2015 marketing profitable! Check out more tips from Peg Fitzpatrick here: http://pegfitzpatrick.com/ Sign up for her best tips by email: http://eepurl.com/yEy6z

1. SIMPLE STEPS
to market on
PINTEREST for PROFIT

2. WHY SHOULD YOU MARKET ON PINTEREST?
• PEOPLE SPEND MORE TIME ON PINTEREST THAN FACEBOOK
• PINTEREST TRAFFIC IS LONG-TERM TRAFFIC
• SMALL EFFORT FOR BIG RETURN

3. 75% of users mobile
Pre-shop stage
Be helpful, provide
resources
PINTEREST to-go!
EASY TO USE, ANYWHERE, ANYTIME.

4. WHY DO PEOPLE PIN?
INSPIRATION
PROMOTE
BRAND
BOOKMARK
SALES
The sweet spot for
social selling on
Pinterest

5. PINTEREST MOTIVATES
47% of U.S. shoppers have made a
purchase from a Pinterest referral.
from BlogHer

6. PINNERS BUY $$$
Pinterest generates 400% more
revenue per click than Twitter and
27% more than Facebook.
47% of U.S. shoppers have made a
purchase from a Pinterest referral.
from VentureBeat

7. PINTEREST PLAN
WHAT TO PIN
Blog content
Videos
SlideShare presentations
Infographics
GIFs
ELEMENTS OF A GREAT PIN
Great image - 735 x 1102 pixels
No borders for seamless pin viewing
Minimal text on your image
Engaging description with a call to action

8. TRUST DRIVES ACTION
81% of women trust Pinterest as a
source for information & advice.
47% of U.S. shoppers have made a
purchase from a Pinterest referral.
from Social Mouths

9. PINTEREST SALES FUNNEL
Top of funnel
Mid-funnel
Bottom of funnel = sales
Awareness
Consideration - 60 to 70%
of people stay here
Nudge to buy

10. CROSS POLLINATE PINTEREST PRESENCE ACROSS SOCIAL MEDIA
ADD #PINOFTHEDAY HASHTAGS TO POSTS.
SHARE PINTEREST CONTENT ON FACEBOOK &
GOOGLE+ WITH A LINK TO YOUR PINTEREST BOARD.
ADD A PIN IT FOR LATER FOR ACTIVITY
ON YOUR POST NOW AND LATER.

11. BUILD YOUR EMAIL LIST WITH PINTEREST
CREATE AN EMAIL CAMPAIGN TO INTRODUCE YOUR
PINTEREST PRESENCE OR NEW BOARDS.
BUILD BEAUTIFUL PINS TO INVITE PEOPLE TO JOIN YOUR
EMAIL LIST.
DESIGN COLLABORATIVE BOARDS AND INVITE
PINNERS TO BUILD YOUR NETWORK.
ADD A PIN IT BUTTON IN YOUR EMAIL.

12. PINTEREST for BUSINESS
Ahalogy found that 83% of active Pinterest users would
prefer to follow a favorite brand than a favorite celebrity.
PINTEREST GOODIES
Rich pins show meta data from blog
Connects your website to Pinterest
Analytics
Ability to promote pins

13. PINTEREST for BUSINESS
TIPS FOR BUSINESS SUCCESS ON PINTEREST
Add the Pin It button to your website or blog
Create a Pinterest strategy using your analytics data
Share your best content and share your fans content too!
Provide HELP to your followers
Add VALUE to their Pinterest experience
Be consistent and pin regularly
Join in the holiday trends which are much earlier than the actual holiday date.

14. B2B Pinterest Superstars
HubSpot
Etsy
Constant Contact

15. How to achieve success with your Pinterest
marketing!
Pinterest GOLD
• Be consistent.
• Create beautiful pins to showcase your product.
• Provide helpful content that gives value.
• Cross promote to other social media networks.
• Use gated material to build your email list.

16. PINTEREST for PROFIT
@PegFitzpatrick
http://pegfitzpatrick.com/

17. Join Peg for an upcoming event!
Tampa, Florida Nov. 13 - 15th
Discount code
boom150
http://socialboomevent.com/