Stories have been in our culture since men first drew pictures of Wooly Mammoth hunts on cave walls with charcoal from the fire pit. We're still drawn to stories and storytellers today but the ability to reach hundreds, thousands, or even millions of people with visuals in the form of viral videos, GIFs, or memes.
Peg Fitzpatrick, co-author of The Art of Social Media presented this keynote at BarkWorld.
links to all resources here: http://pegfitzpatrick.com/visual-storytelling/
3. The Art of Visual Storytelling isn’t
newBut it is changing as our world moves into the
digital age.
We share our stories
for the following
reasons:
• To be entertaining
• To define ourselves
• To grow relationships
• Self-fulfillment
• It’s also BIG business
now!
From The Psychology of Sharing by the NYT
4. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
5. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
6. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
8. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
9. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
10. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
11. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.
33. Camera Awesome
• Use a grid to take photos
• Golden ratio setting in Camera
Awesome app by SmugMug
• Never sacrifice quality
Camera Awesome app for iOS and Android
Creating powerful visuals
34. VSCO
• Use filter presets
• Great tutorials on YouTube
• Creates cohesive visual story
VSCO app for iOS and Android
Creating powerful visuals
35. Adobe Spark
• Animate your posts
• Free photos in app
• Use the same template and
remix to create brand graphics
Spark app for iOS and Android
*Disclosure I work with Adobe as a brand ambassador
Creating powerful visuals
36. Ezy Watermark
• Add a watermark
• Creates branded content
• People can’t steal your photos
as easily
• Bulk upload
• Also a video watermark app
Ezy Watermark app for iOS and Android
Creating powerful visuals
37. RECAP: The Art of Visual
Storytelling
Let your personality and style guide
your activities.
• Be prolific
• Be consistent
• Stay on brand
• Be organized
• Have fun!