A Lecture of Prof. Penn T. Larens

1. Consumerism
Scout Penn T. Larena, CPS,MPA,MBC

3. CONSUMER
•A person who purchases goods
and services for personal use

4. CUSTOMER
• A person who use to purchase
goods and services from a
particular seller or producer either
to consume or for some other
consumer

5. CONSUMERISM:
• Consumerism is a social force
designed to protect consumer
interest in the market place by
organizing consumer pressure on
business houses

6. FACTORS LEAD TO
CONSUMERISM:

8. Adulteration

9. Artificial Demand

10. Worst Best Quality

11. Advantages of
consumerism
• 1. Consumer Education
• 2. Improved Standard of Living
• 3. inculcate social responsibility
• 4. More jobs
• 5. Low cost of living
• 6. improved product research and development
• 7. Complete information to consumer
• 8. Implementation of Consumer protection laws

12. Rights of consumers
• 1. Right to be Informed
• 2. Right to Safety
• 3. Freedom of choice
• 4. Right to Consumer Education
• 5. Right to claim against seller
• 6. Right to secure ecological balance and pollution-free
environment

13. Disadvantages of
consumerism
• 1. Low quality Products
• 2. Increasing Inequalities
• 3. Moral implications
• 4. Environmental imbalances
• 5. Poor work environments and terms

15. • A new era started in the world of business
through the consumerism. Today, we the
consumers are able to communicate and
give feedback directly to the producers or
can complain against them only because of
consumerism

17. Thank you