Penton Digital Research Strategic Insights Study Brand Data and Insights Sample Report

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Brand Mentions and Insights
Brand Conversation Analysis
Social Engagement around Client XYZ
Conversation Examples
Mention Spikes around Client XYZ XF
Client XYZ Brand Overview

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Client XYZ Brand Mentions & Insights
SUSTAINABLE TRANSFORMER
INSULATION yielded one result for the Client
XYZ™ webinar, “A new solid insulation for
liquid immersed transformers: delivering longer
life, greater overload capacity.” Besides that
one, no other webinar has been uncovered in
the search.
Client XYZ BRAND
As a whole, the Client XYZ/Energy Solutions
brand is now being referenced in regards to
insulation for transformers, vehicle motors or
aviation.
IDENTIFIED OPPORTUNITIES
 Highlighting partnerships similar to that with
Brithinee Electric and what it means for
electric motor industry
PARTNERSHIP WITH Competitor 1
 If present, need to publicize more
 If not, Client XYZ™ should pursue supplier
relationship
 Industry is turning to safer, more efficient
dry type transformers like Competitor 1 is
creating

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Client XYZ Brand Total Mentions
A total of 598 mentions of the Client XYZ ™ Client XYZ/Energy Solutions brand
was analyzed over the last 12 months.
TOTAL MENTIONS 598
Blog Mentions 106 (18%)
Twitter Mentions 103 (17%)
News Mentions 322 (54%)
Forum Mentions 67 (11%)
The highest number of mentions was
recorded on November 7, with 137
mentions. This is attributed to a signed
distribution agreement between
Industrial Nantotech and Client XYZ™,
as featured in a market research report.
May 14: Client
XYZ™, together with
America's top
corporations, join NMSDC's
annual Minority Business
Leadership Awards Dinner
Dance to serve on the
honorary committee
Nov. 7: Industrial Nanotech
Signs Distribution Agreement
with Client XYZ™, according to
the new Global Industrial
Thermal Insulation Industry
market research report
Aug. 27: Client XYZ™
housewrap and surfaces
included in Green Builder
Media's exhibit highlighting
Made in America green
products for interested
consumers

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Client XYZ Social Engagement Opportunities
Based on social engagement insights:
LinkedIn
 Industry groups
 Leverage thought leaders within those groups
 Answer questions within groups
Mobile Apps
 In the field: Installation how-to’s on the go
 In the field: order new part or material
 Distributor locator
 Product guides
YouTube
 How-to installation videos for transformers
 Product comparisons
 Maintenance tips for transformers
 Differences in needs between dry and wet-
type transformers
Google+
 Engage with industry groups
 Add influencers to Client XYZ™ Circles
Webinar Content Marketing
 LinkedIn groups
 Reach out to industry influencers to share
content
 Link to from website
Instagram
 Encourage followers to share pictures about
Client XYZ™ products
 Engage with followers
 Comment on other industry brands
 Use hashtags

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Use LinkedIn Effectively
Establishing a clear strategy is important to effectively using your company profile
SHARING CONTENT
 Share content that’s been created across all
social channels, including LinkedIn. Use
groups to post content, as well (watch the
traffic spike).
 The best content for the company profile:
product releases, promotions, request for
feedback, new ebooks, company and industry
information.
PRODUCT RECOMMENDATIONS
 Include 7-10 of the top Client XYZ insulation
products.
 Use existing clients (industrial), and send them
a private message, asking them to write a
recommendation.
 Embed links in the banner images.
INFLUENCERS
 Engage influencers in new content.
 Use LinkedIn Influencers from time to time.
CROSS-PROMOTING
 Use banner images at the top of the profile
to recommend viewers to visit you on your
other social profiles.
 Vice-versa: Promote the LinkedIn profile
from other social channels.
VISUAL EXPERIENCE
 Use a captivating banner image for the
main page of the profile.
 A cover photo on LinkedIn is just as
important as a cover photo on Facebook.
Follow other relevant companies to show
interest and keep up with what they are
sharing.