The first time an idea pops into someone's head during a brainstorm, it's virtually never flawless. Yet we oftentimes throw these growing ideas away too quickly and seek out what sounds instantaneously perfect. All ideas need to be nurtured to some extent, and how you react to the initial flawed concept sets the tone for whether others will continue to explore and tweak it.
Do you give each idea enough consideration, or kill it before it's even had a chance to grow? Here are some "Idea-Growing" and "Idea-Killing" phrases to keep in mind during your next brainstorm.