We've compiled the most current video advertising stats from the most trusted digital resources we could find. This one goes out to all our fellow digital advertisers out there. Take some notes, and learn more about video advertising on Pepper Hub www.pepppergang.com/blog

1. MIND-BLOWING
VIDEO
ADVERTISING
STATS OF 2016
THUSFAR...

2. SPENDING ON
U.S. VIDEO
ADS GREW
42% TO $7.46
BILLION.
AOL'sStateoftheVideoIndustryReport

3. MORE THAN HALF
OF YOUTUBE
VIEWS & 65% OF
FACEBOOK VIDEO
VIEWS OCCUR ON
MOBILE DEVICES.
SusanWojcicki, Youtube'sCEO

4. THE GOOGLE DISPLAY
NETWORK REACHES
OVER 90% OF
INTERNET USERS
WORLDWIDE,
THROUGH 2 MILLION
SITES, INCLUDING
YOUTUBE.
comScore

5. YOUTUBE, ON
MOBILE ALONE,
REACHES MORE
18-49 YEAR-OLDS
THAN ANY CABLE
NETWORK IN THE
U.S.
ReelSEO.com

6. SMARTPHONES
ARE THE TOP
DEVICE TO
REACH 98% OF
MILLENNIALS.
Google& Ipsos

7. YOUTUBE'S
MOBILE
REVENUE FROM
ADVERTISING IS
UP 2X YEAR-
OVER-YEAR.
Youtube

8. PEOPLE WHO VIEW
VIDEOS ON
SMARTPHONES ARE
1.4X AS LIKELY TO
WATCH ADS.
(COMPARED TO TV
OR DESKTOP VIEWS)
Google& Ipsos

9. ALMOST 80% OF
PEOPLE WATCH
VIDEOS ONLINE
EVERY WEEK. MORE
THAN 50% WATCH
VIDEOS ONLINE
EVERY DAY.
Groupon

10. USING THE WORD
'VIDEO' IN AN EMAIL
SUBJECT LINE BOOSTS
OPEN RATES BY 19%,
INCREASES CLICK-
THROUGH RATES BY
65% & REDUCES
UNSUBSCRIBES BY 26%.
Syndacast

11. 34% OF U.S. ADULTS
USE AD BLOCKING
SOFTWARE,
RESULTING IN A LOSS
OF 40% OF
ADVERTISERS' AD
REVENUE.
InteractiveAdvertisingBureau

12. THERE ARE MORE
THAN 100 MILLION
ACTIVE, DAILY
SNAPCHATTERS.
SNAPCHAT GETS
OVER 6 BILLION VIDEO
VIEWS EVERYDAY.
ReelSEO.com

13. THERE WAS A 3X
LIKELIHOOD THAT A
SNAPCHATTER WHO
WATCHED
UNIVERSAL'S MOVIE
AD ON SNAPCHAT,
WENT AND SAW THE
MOVIE.
MillwardBrownDigital

14. IF THESE STATS DON'T
PROVE THAT YOUR
BRAND NEEDS VIDEO
ADVERTISING, WE
DON'T KNOW WHAT
WILL...
CheckouthowPepperGangcangetyour
brandexposurewithvideo.