Digital marketing and advertising is no longer about reach and frequency; it's about identity, demographics and immediacy. Marketers now must hit customers at 'micromoments.' Find out how these businesses pulled off these genius mobile marketing campaigns...

1. 7 OF THE
MOST GENIUS
MOBILE
MARKETING
CAMPAIGNS
WWW.PEPPERGANG.COM/BLOG

2. Digital marketing & advertising is no longer about reach
and frequency; it's about identity, demographics and
immediacy. These factors are now more important than
brand loyalty.
Marketers now must be present in apps, social media,
short videos and digital ads to hit customers at
'micromoments.'
Micromoments are the times throughout the day that
people pick up their phones & look up information, do
product research and find local businesses.
Here's some inspiration from companies that are
killing it at mobile marketing...

3. 1. CAMPARI AMERICA
Campari America targeted consumers, ages 21-34, by location, this
location being places with lots of bars & restaurants.
The company placed ads in mobile apps offering a $5 off coupon for
the ride-sharing service Lyft.
More than 20% of people who saw the mobile ad redeemed this offer
(a high percentage for digital ads).

4. 2. PROFESSIONAL GOLF ASSOCATION EVENT
This mobile marketing tactic was very simple, yet effective.
The PGA promoted sign-ups to event-goers, giving them the incentive of
upgrading their tickets. They captured the phone numbers of high-end
golf customers who have a higher chance of purchasing when the next
marketing text is sent out.

5. 3. STARBUCKS
Starbucks debuted their app in 2011, where its sole purpose was to be used like a
loyalty card that gave rewards to customers who used it.
Throughout the years, the app has completely transformed into an experience
where users can order and pay.
Starbucks send push notifications to users with promotional offers within the
app.
According to a recent Bloomberg Report, the company plans on beginning new
mobile strategies to target more in-app purchases.
Insider information: The upcoming strategies include recommendations of more
purchases, like how Netflix recommends TV shows & movies based on viewing
history.

7. 4. NATIONAL WHOLESALE LIQUIDATORS
This 12 store retailer built a mobile subscriber database of 50,000 customers.
How did they do it? The company advertised their new mobile campaign in-
store, online & in their print advertising.
When you begin building a mobile subscriber list, it is of utmost importance
to offer some type of incentive for a customer to give their phone number.
From this mobile campaign, customers that received the text message
promotion, spent 80% more than customers who did not receive the
promotion.

8. 5. NIMNICHT FAMILY OF DEALERSHIPS
Jackson, FL
This company ran a text-to-win mobile campaign,
resulting in 4,000 people opting in & 9.25% of
workable leads.
They advertised their mobile campaign on local
radio stations and commercials encouraging
people to join to win various prizes.
The numbers speak for themselves...

9. 6. PROSPECT EXPERT
Automotive Repair & Maintenance Center, Canada
This company was calculating a 30-40% cancellation rate
for their appointments and chose mobile marketing to
help fix the problem.
They began an SMS marketing campaign that reminded
customers of their appointments in a timely fashion.
This mobile campaign boosted appointment rates by 60-
80%.

10. 7. TAO NIGHTCLUBTAO Nightclub in Las Vegas, set up a mobile
marketing campaign, that had users text a
number to receive exclusive invites to events at
their club.
The campaign was promoted in bathrooms, at the
bars, on TVs, sent out in emails, on their website
and even had fliers made.
Mobile subscribers received texts that went out
that same day as the event that they were
promoting, but early enough for people to plan
out their night.
Their promotion was that men had a reduced rate
at the entrance & women could get in for free.
TAO had a lower amount of revenue made at the
door, but generated $4,400 in revenue at the bar.

11. Mobile Advertising can quickly connect & engage your
business with potential customers on a mobile platform.
Be Relevant. Be Avaliable. Be Engaging.
Generate Revenue.
If your plans don't include mobile, you better rethink them.