Mobile devices are everywhere and its growth is evident in today's world. With the change of consumer's behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, mobile advertising will account for 3/4 of digital advertising in the next 3 to 5 years. Take a look at our slideshare to learn more about the trend and how your business can utilize it to grow.

1. MOBILE
Fastest Growing Advertising
Channel

2. Mobile devices are everywhere and its
growth is evident in today’s world.
• World’s total population: 7.395 Billion
• Internet users: 3.419 Billion
• Active social media users: 2.307 Billion
• Unique mobile users: 3.790 Billion
• Active mobile social users: 1.968 Billion
S O U R C E : W E A R E S O C I A L ' S D I G I T A L I N 2 0 1 6

3. What does this mean
for mobile advertising?

4. 3 hours and 40 minutes on
their mobile device
People are spending 198
minutes on mobile apps
USERS SPEND
Spend 3 hours a day on
their device
AGES 16-24
Spend 117% more time on mobile and check
their device over 200 times a day
USERS NOW
IN THE US
S O U R C E : D I G I T A L T U R B I N E ; 2 0 1 6 G L O B A L W E B I N D E X

5. As mobile users continue
to grow, mobile
advertising will account
for ¾ of digital advertising
in the next 3-5 years.
Digital advertising will grow from $135
billion in 2014 to $240 billion in 2019
In 2016, digital advertising will surpass
television advertising
Advertisers will be spending nearly $30
billion on mobile app ads and $10.84
billion on mobile web ads
S O U R C E : W E A R E S O C I A L ' S D I G I T A L I N 2 0 1 6

6. Marketers can no
longer ignore
mobile as an
advertising channel
As mobile usage and innovation
continues to grow, digital
advertising will need to adapt to
this trend

7. http://www.peppergang.com/mobile-advertising/
Visit Pepper Gang at
F o r m o r e i n f o r m a t i o n o n
m o b i l e a d v e r t i s i n g