This document provides 9 tips for ensuring social media success. The tips include knowing your goals and target audience, treating your audience like real people, monitoring discussions, being consistent, understanding etiquette, posting at optimal times, implementing SEO, providing value to your audience, and using a social media management company to help turn your business into a rockstar. Following these tips can help maximize the effectiveness of social media efforts.

1. TOP 9 MUST-
DO'S TO
ENSURE
SOCIAL MEDIA
SUCCESS
TIPS AND TRICKS TO AVOID A CAMPAIGN DISASTER

2. SOCIAL MEDIA USE HAS INCREASED
BY 356% SINCE 2006
BUT FRET NOT: HERE ARE THE TOP 9
THINGS YOU MUST DO TO MAXIMIZE
THE EFFECTIVENESS OF YOUR
EFFORTS.

3. 1: KNOW WHERE YOU
ARE GOING
Setupgoals. Thereisnosuccessthatcanbe
achievedwithoutknowingwhatsuccesslookslike.
Setyourgoalsforwhatyouaretryingto
achieve. Keepinmindthatsocialmediaisbestfor
accomplishingthingslike:
• BuildingAwareness
• BuildingReach
• MonitoringReputation
• GainingInsights
• CustomerService

4. 2: WHO ARE YOU
TARGETING?
Oneveryimportantpieceofadvice, beforeyoudoanyinteractingon
socialmediaistodeterminewhomitisyouaretalkingtoandwhy.
Answerthesequestionstohelpyouunderstandmoreaboutyour
audienceandhowyouwillcommunicatewiththemthroughsocial
channels:
• Whoisyourtargetaudience?
• Whatsocialmediasitesdotheyvisit?
• Whattypeofinformationaretheylookingforonline?
• Whataretheirproblemsorconcerns?
• Whatotherproductsdotheyuse?
• Whataretheirpersonalinterests?
Takeeachofthesefactorsintoconsiderationwhenyouare
creatingcontentandspeakingtothemdirectly.

5. 3: TREAT YOUR AUDIENCE
LIKE REAL PEOPLE
Theyareactualpeople, socallthembynameortreat
themasyouwouldafriend.
Peoplearenotonsocialmediasitestobuyproductsor
services, sobesurethatyouinteractwiththemina
socialmanner; don’tselltothem,
engagewiththem.

6. 4: MONITOR DISCUSSION
THREADS & CONVERSATIONS
Somebodymayraiseanimportantquestionaboutyourproduct,
andyoushouldseethatasanopportunitytoeducateyour
prospectivecustomersaboutthebenefitsofyourproductor
service. Sincepeoplearealreadytalkingaboutyourcompanyor
products, it’simportanttojoininthatconversation, bepartofit,
letothersknowthatyouarepartoftheircommunity. Thiswill
allowyoutoconnectwithcustomersorprospectivecustomers
onapersonallevel.
Whatbetterwaytobuildbrandloyalty?

8. 5: BE CONSISTENT IN
MANAGING YOUR SOCIAL
MEDIA ACCOUNTS
Makeatimetable, adoptaschedule, andstickwithit. Whether
youhaveadaily, twiceaweek, orweeklyscheduletopost, it’s
besttofollowaregularscheduletocreateanticipationamong
yourfans. Howaboutnamingyourpostssuchas: JokeoftheDay
orMonday’sAdvice- Letfansknowwhentheycanreturn. This
willallowvisitorstounderstandyourscheduleandiftheylikethe
contentyouaresharing, it’llkeeptheminterestedandreturning
formoreeachtime.

9. 6: UNDERSTAND THE
ETIQUETTE OF SOCIAL MEDIA
Peopleactor“behave” differentlyondifferentsocialmedia
channels. Everysmiley, emoticonoreventherefusaltocomment
representsrealemotionasfarassocialmediaparticipantsare
concerned. Andsometimes, it’ssoeasyforanyoff-handremark
togooutofcontrol, andeventuallydamagethereputationyou
havebuiltforyourbusiness.
Understandthesocialetiquetteofeverysocialnetworkingsite,
suchasFacebookorGoogle+, andcarefullynavigatediscussion
threadswhileobservingtherequisiteetiquette. Evenin
cyberspace, thefauxpasyoucommitcanstick. Tobeonthesafe
side, staypolite, fairandneutral.

10. 7: BE AWARE OF THE BEST
TIMES TO POST, TWEET, OR PIN
MostbusinessespostontheirFacebookduringbusinesshours,
assumingthatmostoftheirprospectivecustomersareonline
from9A.M. to5P.M. too. However, thereisgrowingindication
thatotherhoursareequally, ormorelucrative.
• Thereareseveralappsallowyoutoscheduleposts.
• Schedulepostsduringnon-businesshours.
• Schedulepostsseveraltimesthroughouttheday.
• Keepinmindyourtimezoneandyourtargetaudiences
location.
• Testtoseewhattimesyouraudienceengagesmost.

11. 8: DON'T FORGET TO
IMPLEMENT SEO
EveninyourFacebookposts, keywordsmatter. Sowhenyou’re
postingonanysocialmediachannel, keepSEOinmindand
frameyourpostsaroundyourselectedkeywords. Usingphotos
withkeyword-richdescriptionscanprovideyoubettermileage
foryourposts.

12. 9: PROVIDE VALUE
Nothingisfree, weallknowit, andyoufansknowit. Whilethey
subscribedtoyoubecausetheyusedyourserviceonce, orbought
yourproduct, youneedmorethanjuststatusupdatesorwall
posts. Notonlytomaintainyourfanbase, butalsotogrowyour
numbers.

13. Alwaysremembertokeepyourtargetaudienceinmind: whatare
theirinterests, howmanytimeswilltheyuseyourproducts/services,
whatothercomplimentaryproducts/serviceswilltheyneed, what
otherproductsdotheylike? Usethisasanotherconnectionpoint, to
getthemre-engaged, andsharingwiththeirfriends.

14. SEE HOW
PEPPER GANG
CAN TURN
YOUR
BUSINESS INTO
A SOCIAL
MEDIA
ROCKSTAR
For more information, visit:
https://www.peppergang.com/social-
media-marketing/