YouTube has launched a new format of unskippable video ads, called "Bumper Ads." This new option allows marketers to capture users who have shorter attention spans. To learn more about this new video ad format, take a look at our introduction now.

1. YouTube
Introduces New
6-second
Mobile Ads

2. YouTube has launched
unskippable 6-second video
ads for marketers.

3. These are called “Bumper
Ads”. They do not replace
other ad formats, but are now
another option.

4. With the new option,
advertisers can use this option
to capture those users who
have shorter attention spans.

5. The market is huge. 50% of
18 to 49-year-olds turn to
mobile as their first option
for consuming video, so….

6. Marketers will need to
build a campaign with
mobile in mind to optimize
communication.

7. Last, let’s see how it looks like…
https://youtu.be/0llZBNx8pL4

8. Stay on top of the latest
in digital by visiting our
blog:
PepperGang.com/Blog