On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%.
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1. 5 Tips To Supercharge Your
Call-To-Action Buttons
Thursday, August 12, 2010
2. Why Focus on Buttons?
Because they Influence Conversion Rate
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Thursday, August 12, 2010
3. On pages where a call-to-action is the
focus, one of the most important
features is the conversion button itself.
We’ve seen single changes in buttons
that can improve conversions by well
over 30%.
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Thursday, August 12, 2010
4. A button sounds like a simple decision,
but there are a number of variables that
quickly make the decision feel
complicated.
How big should the button be? What
color? What should the text of the
button say?
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Thursday, August 12, 2010
5. Fortunately, we’ve put together a few
tips to make your buttons more
successful.
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Thursday, August 12, 2010
6. Button Size Really Does Matter - Make it Big
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Thursday, August 12, 2010
7. A big button gets noticed. It doesn’t have to be huge,
but if your button is too small, it can be ignored. We’ve
found that a good button size is around 225px wide and
45px high.
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Thursday, August 12, 2010
8. Button Location Matters -
Place it Above the Fold
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Thursday, August 12, 2010
9. When deciding where to put your
button, think about the flow of your
page.
Does it follow the path of your eye?
Does it fit average browser size?
Where is the conversion button... ohh wait there it is
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Thursday, August 12, 2010
10. Browsersize from Google Labs is a great tool to find out
what portion of your page most visitors can see without
scrolling.
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Thursday, August 12, 2010
11. Button Color - Make it Contrast
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Thursday, August 12, 2010
12. Color matters. Strong,
contrasting, colors generally
perform better than colors
that blend in with the theme
of your landing page. Take
this example from
Carelogger, who increased
their conversions by 34%
with a red button instead of
a green one.
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Thursday, August 12, 2010
13. Button Text - Include a Call-to-Action
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Thursday, August 12, 2010
14. Your button text should tell
people what to expect. Instead,
we generally opt for a strong
call-to-action. Firefox improved
their conversions by 3.6% (over
500 more downloads per test)
when they changed their
button text from “Try Firefox 3″
to “Download Now – Free.”
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Thursday, August 12, 2010
15. “Download Now,” “Get Started Today,” and “Free
Trial” are all good examples of strong calls-to-action.
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Thursday, August 12, 2010
16. Need a Button? Use a Super Conversion Button
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Thursday, August 12, 2010
17. Performable provides a free button making tool for creating and testing
buttons. You can find it at: http://www.performable.com/buttons
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Thursday, August 12, 2010
18. Optimization - Always be Testing
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Thursday, August 12, 2010
19. There’s no universal right answer for what webpage works
best, but testing can ensure that your webpage is the best
that it can be.
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Thursday, August 12, 2010
20. AB testing is a great
option because you can
test and optimize
components of your
webpage until you
receive the response-rate
you are looking for.
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Thursday, August 12, 2010
21. Convert More Visitors into Customers
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Thursday, August 12, 2010