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Ho
                                    “	
  I

                                    1) 

                                    2) 




Tilbage	
  Gl	
  fremGden	
  
                                    In	
  

                                    2) 


        29.	
  januar	
  2013	
     3) 


                                    4) 
ADVISORY BOARD
                   LADIES AND GENTLEMEN..!
                   PÅ REPUBLICA VED VI, AT NYE INDSIGTER OG TANKER KUN SPIRER FREM, NÅR DE FÅR NÆRING
                   – OG KUN GROR SIG STÆRKE I MØDET MED KONSTRUKTIVE UDFORDRINGER. DERFOR HAR
                   VI SAMLET ET DREAMTEAM AF KNIVSKARPE PRAKTIKERE OG RÅDGIVERE MED ERFARING,
                   FORSTÅELSE OG PASSION FOR DETAILHANDLEN. HVER ISÆR LEVERER DE EKSPERTVIDEN,
                   BALLAST OG MASSER AF PROFESSIONEL NÆRING – OG HELDIGVIS FOR OS DE HAR ALLE
                   FØLEHORN UDE, NÅR DET GÆLDER AKTUELLE MARKEDSVILKÅR, FORBRUGERTENDENSER
                   OG TRENDS.


                   VI ER GLADE FOR AT KUNNE PRÆSENTERE REPUBLICAS ADVISORY BOARD.



                                        ANNETTE FALBERG
                                        ADM. DIREKTØR, FDIH                                                                                                                            40 IKKE PÅ (MARKEDS-)
                                                                                                                                                                                       VILKÅR!
                                                               MICHAEL THIM                                                                                                            Kunderne er gået kolde på pris,
                                                               ADM. DIREKTØR, INITIATIVE                                                                                               pris, pris!
                                                               UNIVERSAL MEDIA
                                                                                                                                                                                       Jacob Bahne, Bahne

                 BRUNO CHRISTENSEN                                                                                                                                                     43 SHOPPER SCIENCES
                 DIREKTØR, DETAILHANDELS
                 PROMOTION                                                                                                                                                             OPTIMERER ROI I RETAIL 3.0
                                                                                                                                                                                       Shopperne har overtaget
                                                                                                                 6 WHAT THE FUCK HAVE                20 DETAILHANDLEN                  magten og spiller mærkevarer
                                                                                                                 YOU DONE                            UNDER FORANDRING                  og retailere ud mod hinanden.
                                                                                     MOGENS BJERRE               Ved du for øvrigt, hvor heldig      Let’s face it. De sociale         Jan Sørensen, IUM
                                                                                     LEKTOR OG FORSKER VED CBS   du egentlig er?                     medier er en platform, hvor
                                                                                                                 Lars Lyse, Bolia                    detailhandlen skal tale mindre    46 HAR DU TALT MED
                                  EVA STEENSIG                                                                                                       og lytte mere…
                                  DIREKTØR, LIGHTHOUSE                                                                                                                                 DIN KUNDE I DAG?
                                                                                                                 10 ENJOY THE FUTURE.                Camilla Munch, Republica          Lad butikken genopstå men
                                                                                                                 IT’S ALREADY HERE.                                                    brug jeres fysiske rum ved at
                                                                                                                 If you look carefully, it is pos-   24 BUTIKKEN ER OG                 eksperimentere med det.
                                                                                                                 sible to catch a glimpse of         BLIVER DET FORETRUKNE             Eva Steensig, Lighthouse
                                                                                                                 what’s coming up.                   INDKØBSSTED
                                                                                                                 John Ryan, Retail Week              Den skærpede konkurrence
                 JACOB BAHNE SØRENSEN                             KENNETH CODAM                                                                      har udviklet en helt ny
                 ADM. DIREKTØR, BAHNE                             CO-FOUNDER, TO DOOR                            14 ARE WE BEING SERVED?             kampagnekultur…
                                                                                                                 Now that times are tough our        Bruno Chistensen, Detailhandels
                                                                                                                 emotional responses matter          Promotion
                                                                                                                 more than ever.
                                                                                                                 Matthew Brown, Echochamber Ltd      32 TANK 3 X CROSS
                                                                                                                                                     De tre x cross: Cross-channel,
                                                                                                                                                     cross-technology, cross-
                                                                                                                                                     border.
                                JENS HØGSTED                                         LARS LYSE HANSEN
                                DIREKTØR, PARTNER,                                                                                                   Annette Falberg, FDIH
                                                                                     ADM. DIREKTØR, BOLIA
                                QUARTZ+CO                                            INTERNATIONAL A/S
                                                                                                                                                     38 NÅR DAGLIGVARERNE
                                                                                                                                                     RYKKER ONLINE
                                                                                                                                                     Danske retailere, der ønsker
                                                                                                                                                     vækst i fremtiden, bliver nødt
                                                       PETER NORMANN                                                                                 til at se ud i verden…
                                                       ADM. DIREKTØR, ROSENDAHL                                                                      Kenneth Codam, ToDoor




                                                                                                                                                                                                                         5
Forandring	
  fordrer	
  forandring.	
  	
  

                                 Vi	
  skal	
  klatre	
  	
  
                      –	
  og	
  ikke	
  nok	
  med	
  det.	
  
                            Vi	
  skal	
  drømme	
  	
  
                                 om	
  at	
  klatre!	
  




4	
  |	
  	
  
5	
  |	
  	
  
InSightSeeing,	
  London,	
  oktober	
  2012	
  
PercepGon	
  




7	
  |	
  	
  
Reality	
  




8	
  |	
  	
  
FremGden	
  ser	
  sort	
  ud	
  




9	
  |	
  	
  
Banker	
  og	
  lande	
  går	
  konkurs	
  
                             Nøjsomhed	
  
                        Arbejdsløshed	
  
                          ReklameafgiU	
  
                      Klimaforandringer	
  
                             Alzheimer	
  



10	
  |	
  	
  
11	
  |	
  	
  
Men	
  på	
  samme	
  Gd...	
  




12	
  |	
  	
  
London,	
  Paris,	
  CPH	
  




13	
  |	
  	
  
14	
  |	
  	
  
WesZield	
  StraZord	
  City	
  

15	
  |	
  	
  
The	
  Retail	
  Future	
  Anno	
  1950	
  




16	
  |	
  	
  
The	
  	
  Vis-­‐o-­‐maGc,	
  1950	
  

17	
  |	
  	
  
The	
  Future	
  of	
  today	
  




18	
  |	
  	
  
Borough	
  Market	
  

19	
  |	
  	
  
Borough	
  Market	
  

20	
  |	
  	
  
WholeFoods,	
  Piccadilly	
  Circus	
  

21	
  |	
  	
  
Roast+Conch,	
  Covent	
  Garden	
  

22	
  |	
  	
  
Rapha	
  

23	
  |	
  	
  
Rapha	
  

24	
  |	
  	
  
Same	
  –	
  but	
  different	
  




25	
  |	
  	
  
Low	
  Price	
  Yesterday	
  

26	
  |	
  	
  
Primark;	
  Todenham	
  Court	
  Road	
  

27	
  |	
  	
  
Primark;	
  Todenham	
  Court	
  Road	
  

28	
  |	
  	
  
Burberry;	
  Regent	
  Street	
  
TradiGonel	
  skobuGk	
  

30	
  |	
  	
  
TradiGonel	
  skobuGk	
  

31	
  |	
  	
  
United	
  Nude	
  

32	
  |	
  	
  
United	
  Nude	
  

33	
  |	
  	
  
United	
  Nude	
  

34	
  |	
  	
  
United	
  Nude	
  

35	
  |	
  	
  
Loblaws,	
  Toronto	
  

36	
  |	
  	
  
Loblaws,	
  Toronto	
  

37	
  |	
  	
  
Kunderne	
  har	
  magten	
  
                   og	
  forventer	
  mere...	
  




38	
  |	
  	
  
EntusiasGske	
  eksperter	
  


39	
  |	
  	
  
Historiefortællere	
  




41	
  |	
  	
  
River	
  Café	
  Olive	
  Oil	
  

42	
  |	
  	
  
John	
  Lewis,	
  StraZord	
  

43	
  |	
  	
  
Sephora	
  Sensorium	
  

44	
  |	
  	
  
Sephora	
  Sensorium	
  

45	
  |	
  	
  
Primera,	
  Seoul	
  

46	
  |	
  	
  
Primera,	
  Seoul	
  

47	
  |	
  	
  
Bolia,	
  Århus	
  

48	
  |	
  	
  
The	
  5	
  senses	
  




                                The	
  5	
  senses	
  
•  See	
  
•  Feel	
  
•  Taste	
  
•  Hear	
  
•  Smell	
  	
  
Bolia,	
  Århus	
  

50	
  |	
  	
  
Hotel	
  Chocolat:	
  The	
  Rabot	
  Estate,	
  London	
  

51	
  |	
  	
  
Hotel	
  Chocolat:	
  The	
  Rabot	
  Estate,	
  London	
  

52	
  |	
  	
  
Hotel	
  Chocolat:	
  The	
  Rabot	
  Estate,	
  London	
  

53	
  |	
  	
  
Hotel	
  Chocolat:	
  The	
  Rabot	
  Estate,	
  St.	
  Lucia	
  

54	
  |	
  	
  
Hotel	
  Chocolat:	
  The	
  Rabot	
  Estate,	
  St.	
  Lucia	
  

55	
  |	
  	
  
Kuratorer:	
  

                   Less	
  is	
  more	
  




56	
  |	
  	
  
TV-­‐pakken	
  

57	
  |	
  	
  
Behovet!	
  

58	
  |	
  	
  
What	
  to	
  buy?	
  

59	
  |	
  	
  
Apple!	
  

60	
  |	
  	
  
?????	
  

61	
  |	
  	
  
Tak!	
  

62	
  |	
  	
  
Tailors:	
  

                  Individualitet	
  og	
  personificering	
  




63	
  |	
  	
  
3x1	
  Denim	
  Gallery,	
  New	
  York	
  

64	
  |	
  	
  
3x1	
  Denim	
  Gallery,	
  New	
  York	
  

65	
  |	
  	
  
3x1	
  Denim	
  Gallery,	
  New	
  York	
  

66	
  |	
  	
  
3x1	
  Denim	
  Gallery,	
  New	
  York	
  

67	
  |	
  	
  
Nike	
  ID	
  Studio,	
  Box	
  Park,	
  London	
  

68	
  |	
  	
  
Nike	
  ID	
  Studio,	
  Box	
  Park,	
  London	
  

69	
  |	
  	
  
Nike	
  ID	
  Studio,	
  Box	
  Park,	
  London	
  

70	
  |	
  	
  
Nike	
  ID	
  Studio,	
  Box	
  Park,	
  London	
  

71	
  |	
  	
  
Everyday	
  special	
  

72	
  |	
  	
  
Starbucks,	
  CustomizaGon	
  

73	
  |	
  	
  
Aesop,	
  London	
  Bridge	
  
Aesop,	
  London	
  Bridge	
  
The	
  Good	
  Neighbour	
  

                  Lokal	
  i	
  en	
  global	
  verden.	
  Small	
  is	
  beauGful	
  




76	
  |	
  	
  
Lidle	
  Waitrose,	
  Todenham	
  Court	
  Road	
  
Li?le	
  Waitrose	
  links	
  with	
  the	
  community	
  and	
  adempts	
  to	
  have	
  relevance	
  for	
  local	
  shoppers	
  -­‐	
  
doing	
  everything	
  to	
  make	
  shopping	
  more	
  convenient,	
  without	
  compromising	
  on	
  quality.	
  Inside	
  
you’ll	
  find	
  a	
  great	
  selecGon	
  of	
  delicious	
  groceries	
  and	
  quality	
  prepared	
  food;	
  everything	
  you	
  need	
  
for	
  a	
  tasty	
  lunch	
  or	
  a	
  quick	
  and	
  healthy	
  supper.	
  Or	
  stock	
  flowers	
  and	
  giUs	
  for	
  those	
  spontaneous	
  
surprises.	
  
Lidle	
  Waitrose,	
  Todenham	
  Court	
  Road	
  
Lidle	
  Waitrose,	
  Todenham	
  Court	
  Road	
  
Waitrose,	
  London	
  

81	
  |	
  	
  
SuperBrugsen,	
  Vamdrup	
  

82	
  |	
  	
  
Whole	
  Foods	
  Market,	
  Picadelly.	
  This	
  is	
  so	
  much	
  more	
  than	
  aisles,	
  freezer	
  units	
  and	
  
3for2s.	
  The	
  in-­‐store	
  theatre	
  is	
  fantasGc	
  –	
  fresh	
  pizza	
  made	
  in	
  front	
  of	
  you;	
  gorgeous	
  
smells	
  tempGng	
  you	
  leU,	
  right	
  and	
  centre;	
  smiling	
  staff	
  offering	
  you	
  delicious	
  samples	
  of	
  
organic	
  cheese,	
  chocolate,	
  cake.	
  Whole	
  Foods	
  offers	
  a	
  sensory	
  experience	
  and	
  pure	
  
celebraGon	
  of	
  food	
  that	
  the	
  majority	
  of	
  supermarkets	
  lack.	
  
OMNIChannel	
  
                               At	
  være	
  Glgængelig	
  og	
  flexibel.	
  	
  
                  KombinaGonsmuligheder	
  mellem	
  salgskanaler	
  på	
  	
  
                   kryds	
  &	
  tværs	
  af	
  e-­‐handel,	
  fysisk	
  buGkshandel,	
  	
  
                                       instore-­‐kiosk	
  m.m.	
  
                                            (Convenience)	
  

                          Og	
  glem	
  ikke	
  buGkken	
  som	
  værested!	
  




84	
  |	
  	
  
Emmas	
  Enkel,	
  Düsseldorf	
  

85	
  |	
  	
  
Emmas	
  Enkel,	
  Düsseldorf.	
  Nyder	
  enorm	
  vækst	
  og	
  anerkendelse	
  for	
  sine	
  familie-­‐inspirerede	
  
    værdier	
  og	
  moderne	
  Glgang	
  Gl	
  mad	
  detailhandel.	
  En	
  polytouch	
  all-­‐in-­‐one	
  mulG-­‐touch	
  koncept	
  
    Gl	
  at	
  lukke	
  hullet	
  mellem	
  fysiske	
  og	
  virtuelle	
  shopping	
  som	
  give	
  kunderne	
  en	
  fleksibel	
  kanal	
  for	
  
    at	
  købe	
  friske	
  fødevarer,	
  toiletarGkler	
  og	
  husholdningsarGkler.	
  

86	
  |	
  	
  
Kunderne	
  kan	
  aflevere	
  en	
  indkøbsliste	
  over	
  skranken	
  for	
  en	
  assistent	
  Gl	
  at	
  shoppe	
  og	
  pakke	
  for	
  dem,	
  
    mens	
  du	
  slapper	
  af	
  i	
  kaffehjørnet.	
  De	
  kan	
  købe	
  varer	
  online	
  via	
  iPad	
  eller	
  smartphone	
  ved	
  hjælp	
  af	
  	
  
    in-­‐store	
  graGs	
  trådløs	
  internetadgang	
  service	
  og	
  vente	
  på	
  deres	
  varer,	
  der	
  skal	
  fremsGlles	
  og	
  pakkes.	
  	
  
    De	
  kan	
  placere	
  en	
  ordre	
  online	
  fra	
  hjemmet	
  eller	
  arbejdspladsen	
  og	
  få	
  varerne	
  leveret	
  	
  frit	
  inden	
  for	
  to	
  
    Gmer	
  i	
  Düsseldorf.	
  Endelig	
  kan	
  man	
  uden	
  for	
  åbningsGdenhandle	
  via	
  smartphone	
  ved	
  hjælp	
  af	
  QR-­‐koden	
  
    væg	
  i	
  buGkken	
  vinduet.	
  Væggen	
  fungerer	
  som	
  en	
  virtuel	
  buGk	
  hylde	
  med	
  over	
  400	
  produkter	
  på	
  
    displayet.	
  	
  

87	
  |	
  	
  
Tesco;	
  Virtual	
  Store	
  South	
  Korea	
  	
  

88	
  |	
  	
  
BuGkken	
  som	
  værested!	
  
BuGkken	
  som	
  værested!	
  
BuGkken	
  som	
  værested!	
  
BuGkken	
  som	
  værested!	
  
Død	
  over	
  middelmådigheden!	
  




93	
  |	
  	
  
94	
  |	
  	
  
Hvorfor	
  gøre	
  det?	
  Fordi	
  man	
  ikke	
  kan	
  lade	
  være!	
  
                  At	
  drive	
  en	
  detailkæde	
  uden	
  passion	
  er	
  den	
  sikre	
  dødssejler.	
  	
  
                                                      	
  	
  	
  	
  	
  	
  	
     	
            	
  	
  
                                       	
      	
                                           	
                	
  Jacob	
  Bahne	
  




95	
  |	
  	
  
96	
  |	
  	
  
97	
  |	
  	
  

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