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@peitor
How to
Make More Impact
as an engineer?
Peter Gfader
Life Long Learner
With Tips for: Marketing, Learning,
Productivity and Leadership.
@peitor
When do you need
to sell yourself?
When to make an impact?
@peitor
„Every human interaction is an
opportunity for an experiment“
- Peter Gfader
@peitor
@peitor
We are Super
Heroes
@peitor
We are Super
Heroes
Build elegant systems
Manage the customer
Manage projects
Know the tech stuff
Smartest guy/gal on planet
Write nice code
We
@peitor
But…
@peitor
@peitor
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@peitor
@peitorIt takes way too long
@peitor
@peitor
@peitor
Customers don’t care
• Clean Code
• Angular vs Aurelia vs React vs vanillaJs
• Refactorings
• Technologies
• Your Scrum or my Kanban
• Dependencies
• Your Feelings
@peitor
Customers really care
Their problems to be
understood and solved
@peitor
Books/Blogs I stole ideas from
@peitor
@peitor
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Book, Audiobook, Podcast
@peitor
@peitor
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@peitor
Agenda
• Principles -> Don‘t & Dos
• Marketing -> Don‘t & Dos
Lots of #tips
@peitor
Slides with links and tips?
My favourite tip: #....
You should add: ….
@peitor
Principles
@peitor
Anti Patterns
@peitor
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@peitor
Mind-Wandering
How to realize when your mind wanders?
@peitor
# Meditation
@peitor
# Meditation
@peitor
# Doodling
Stops your mind from wandering while listening
@peitor
@peitor
Mind-Wandering
Realize when their mind wanders
@peitor
Body Language
@peitor
# Observe
During TV or talks
When topic is not interesting
@peitor
# Engage them
 Question
@peitor
# Engage them
 Toy
@peitor
# Engage them
 Break, Energizer
…
@peitor
@peitor
Don‘t keep many balls in the air
@peitor
Don‘t keep many balls in the air
Your brain is not for storing things
False sense of control = keep things in your head
@peitor
Focus
@peitor
# Mind sweep
@peitor
# Mind sweep
Lets do it
1 minute
Create a list with things
Things from your mind
@peitor
# Mind sweep
Before leaving
the office
@peitor
Sales
Marketing
Everyone is in sales today
The activity “sales” is crucial for every job
@peitor
Anti Patterns
@peitor
The Sales ABC
@peitor
The Sales ABC
Always Be Closing
@peitor
Don‘t
ABC -> Always Be Closing
Pressure influences your Behaviour
@peitor
I‘m judged on monthly sales. I have to get the product out of the door quickly.
@peitor
Don‘t
@peitor
Don‘t
@peitor
Don‘t
Don‘t tell others what to do
„You must“
 „You should“
 „We should“
 Lead by example
Can you do what you preach??
@peitor
@peitor
Spoiler
@peitor
Spoiler
It‘s never about you.
@peitor
From
Attunement
Buoyancy
Clarity
Always
Be
Closing
To
@peitor
Attunement
@peitor
• Increase your power by reducing it
• Use your head as much as your heart
• Mimic strategically
Attunement
@peitor
Attunement
• Connect
• Understand
oPowerful Questions
• „We are the same“
• „We are in the same boat“
@peitor
Attune
@peitor
Skip the small talk
@peitor
Skip the small talk
Use #bigTalk
https://youtu.be/WDbxqM4Oy1Y?t=9m53s
http://www.makebigtalk.com/
@peitor
Buyoancy
@peitor
Buyoancy
•How to deal with rejection?
@peitor
# Negative Visualization
Define very detailed the negative outcome
• Paper with 3 columns
o 1. Negative bad outcomes (negative things that could happen)
o 2. What can I do to minimize the likelihood of these things happening
o 3. Actions to re achieve the status quo
• Rate the single outcomes.
@peitor
@peitor
#Anti Goals & Working
backwards
How does your worst day
look like?
@peitor
#Anti Goals & Working
backwards
• A packed calendar full of long meetings
• Dealing with people we don’t like or trust
• Having to be at the office
• Travel and stay in hotels
Example
@peitor
#Anti Goals & Working
backwards
• A packed calendar full of long meetings
• Dealing with people we don’t like or trust
• Owing people things / not being in control
• Having to be at the office
• Travel and stay in hotels
Never schedule an in-person meeting when it can otherwise be
accomplished via email or phone (or not at all)
No more than 2 hours of scheduled time per day
Work from a cafe across from a beautiful park where we can come
and go as we please with nobody to bother you
Video conference or pay for people to come visit you
@peitor
# Personal Retrospectives
Example:
What mistakes did I make and how can I
learn from them?
@peitor
# Personal Retrospectives
More questions:
1. Personal Retrospectives
http://personalretro.tumblr.com/random
2. Systemische Fragen
@peitor
Anchor positive feedback
Pull up in hard times…
@peitor
Clarity
@peitor
Clarity
@peitor
Clarity
• Split “signal” from “noise” in all this data
o Make sense of all that information
• Ask powerful questions. Clarify the problem
Remember: Its not about you
@peitor
# Clarify with 2 questions
1. “On a scale of 1 to 10, how was X?”
2. “What can I do to be a 10?”
Perfection Game from the Core Protocols
@peitor
# Collect good questions
• Evernote, Onenote, notepad, email,
GDocs,..
@peitor
#Pitch
• the One-word-pitch
• the Question pitch
• the Rhyming pitch
• the Subject Line pitch
• the Twitter pitch
• the Pixar pitch
@peitor
„Pixar“ Pitch Template
@peitor
„Pixar“ Pitch Template
@peitor
#Pitch
•Collect other people’s pitches
• Use a visual
@peitor
#Pitch
•Answer 3 questions:
oWhat do you want them to know?
oWhat do you want them to feel?
oWhat do you want them to do?
@peitor
# Experiment with
1.http://www.pechakucha.org/
cities/zurich
2. PowerPoint Karaoke
3. Impro Theater
@peitor
# Make others look good
Hear offers and say “Yes and”
Make your partner look good, it helps both
of you
@peitor
What are you going to
remember to do from this
talk?
@peitor
Emotions
@peitor
"People will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel."
— Maya Angelou
@peitor
# Storytelling
Know How by metapher
Improvisational Theater
@peitor
# Storytelling
Know How by metapher
Improvisational Theater
@peitor
8 Persuasive Words
1. «New»
2. «Free»
3. «Because»
4. «You»
5. «Now»
6. «Imagine»
7. «Limited»
8. «Instantly» https://sumo.com/stories/persuasive-words
@peitor
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„Interessant“
„Spannend“
„Speziell“
@peitor
„interessant“
„spannend“
„speziell“
atemberaubend, faszinierend, fesselnd,
phänomenal, exciting, gigantisch,
ansprechend, aufschlussreich,
bereichernd, erhellend, faszinierend,
aufschlussreich, aussichtsreich,
beeindruckend, vielversprechend,
fruchtbar, göttlich, hinreißend, höchst
anregend, lehrreich, Neugier erweckend,
packend, phantastisch, prima,
wissenswert, überraschend, wunderbar
@peitor
# Collect
& Experiment
@peitor
A good engineer learns from his
mistakes,
@peitor
A good engineer learns from his
mistakes,
a great engineer makes mistakes 1
time,
@peitor
A good engineer learns from his
mistakes,
a great engineer makes mistakes 1
time,
an awesome engineer learns from
others mistakes.
@peitor
„You don‘t have time to
make all mistakes by
yourself“
@peitor
# Via Negativa
Adding to Your Life By Removing
@peitor
# Via Negativa
New Year's resolution for next year
What are you stopping to do?
@peitor
@peitor
We are Super
Heroes
@peitor
We are Super
Heroes
@peitor
A good company learns from its
mistakes,
a great company makes mistakes 1
time,
an awesome company learns from
others mistakes.
@peitor
How can we share
mistakes faster?
@peitor
Thank you!
@peitor
What do you start tomorrow?
@peitor
Recap
# Meditate (use Headspace)
# Observe others (Talkshow TV)
# Engage with questions
# Engage using objects
# Sweep your Mind
# Collect good stuff
# Experiment with body language
# Do big talk, not small talk
# Negative Visualization
# Use http://personalretro.tumblr.com/
# Use Anti Goals & Working backwards
# Exercise pitches every day
# Play with pitch formats
# Use the Pixar Pitch
# Join Improvisational Theater
# Use Story Telling
# Find better words
# Use the 8 persuasive words
# Via Negativa
# Reflect on your behaviour
# Use followupthen.io 1day@fut.io
@peitor
Your Todo List
• Systemische Fragen https://clevermemo.com/blog/systemische-fragen/
• Write It Down! https://blog.nrwl.io/write-it-down-55086ca4f2ee
• Avoid focus stealing traps https://blog.evernote.com/blog/2017/08/08/avoid-focus-stealing-traps
• Six Trumps: The Brain Science That Makes Training Stick http://bowperson.com/wp-
content/uploads/2014/11/SixTrumpsArticle220101.pdf
• Core Protocols https://liveingreatness.com/core-protocols/
• Intro Story Lemi Orhan https://de.slideshare.net/lemiorhan
• Clean Code Why? http://gfader.tumblr.com/post/31915113337/clean-code-development-why-some-thoughts-in
• Getting Results the Agile Way http://www.30daysofgettingresults.com/
• Other ways to say http://www.teachthought.com/literacy/600-other-ways-to-say-common-things-improving-
student-vocabulary/
• Emotions table
http://s3.amazonaws.com/convertkit/landing_pages/incentives/000/253/789/original/Emotions-Table-mw-edit-
v3.pdf?1503078353
@peitor
Images
• Trump http://ampthemag.com/the-real/five-ways-the-trump-candidacy-will-impact-the-music-industry/
• ME Tshirt https://ih1.redbubble.net/image.5345086.5750/ra,unisex_tshirt,x2200,f89f2b:1617e563f0,front-
c,392,146,750,1000-bg,f8f8f8.lite-1.jpg
• Car Dealer https://www.youtube.com/watch?v=ZoTTzFzUdmw
• Car Dealer http://www.zerohedge.com/news/2016-07-12/bernie-used-car-dealer
• Car Dealer http://www.huffingtonpost.com/leslie-pritchard/buying-a-used-car-use-thi_b_9079020.html
• Super Hero https://www.fjackets.com/product_images/uploaded_images/superhero-costumes-for-men.jpg
• Unsubscribe Bug http://blog.userfocus.co.uk/do-you-want-to-unsubscribe-click-no/
• Funny images http://youhadonejob.org/
• Mind Wandering http://www.salzburg.com/nachrichten/gesundheit/sn/artikel/mind-wandering-gedanken-
auch-wieder-gehen-lassen-244919/
• Info overload https://thenextweb.com/insider/2015/05/03/why-does-email-get-such-a-bad-rep-for-
information-overload/#.tnw_E2SaZejl
• Sales Man http://texasmasterroofing.com/category/salesman/
• Sales Board http://www.ahutton.com/msteel/other-nonhospital.htm
• https://gratisography.com/

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How to make more impact as an engineer

Editor's Notes

  1. Ist about you? About your work? About your company work.
  2. Sales meeting First contact Sprint Review Skype Phone Call Tech Discussion with colleagues
  3. Sales meeting First contact Sprint Review Skype Phone Call Tech Discussion with colleagues
  4. Sales meeting First contact Sprint Review Skype Phone Call Tech Discussion with colleagues
  5. Your mind is like a little puppy
  6. Eye contact, Hands, Body movement, Posture
  7. Eye contact, Hands, Body movement, Posture
  8. Eye contact, Hands, Body movement, Posture
  9. People think focus means saying ‘Yes’ to the thing you’ve to focus on. But that’s not what it means at all. It means saying ‘No’ to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things
  10. Can you do what you preach?? Technical excellence.  Too much talking. 
  11. Can you do what you preach?? Technical excellence.  Too much talking. 
  12. Can you do what you preach?? Technical excellence.  Too much talking. 
  13. I‘m judget on weekly and monthly sales. I have to get the product out of the door quickly. -> I take a long-term view and am always thinking of where the business will be in a year or two.
  14. I have 1 product. My aim is to persuade someone to buy it. Can you do what you preach?? Technical excellence.  Too much talking. 
  15. Can you do what you preach?? Technical excellence.  Too much talking. 
  16. Can you do what you preach?? Technical excellence.  Too much talking. 
  17. From http://www.entrepreneur.com/article/236534   1. What did I achieve? At the end of each working day, take a step back and ask what you’ve achieved. Keeping tabs on your accomplishments is a great positivity and productivity booster. Strive to undertake at least one meaningful task each day that will directly help you reach your end goals. If you believe you could have achieved more, harness your disappointment and channel that energy to help you work harder the next day.   2. What mistakes did I make and how can I learn from them? Not every decision you make will be the right one. And in such instances, holding your hands up and admitting you have made a mistake is the best thing to do. There is a saying, “More people would learn from their mistakes if they weren’t so busy denying that they made them.” And these words of wisdom are important to remember. Everyone makes mistakes. It's how you respond to them that defines you. Related: Mentors Can Fill in Any Yawning Gaps as Your Startup Integrates New Grads 3. Did I help someone else succeed today? Good leaders focus on the success of those around them as well as their own personal achievements. Make it your mantra to help others succeed or provide them with opportunities each day. It doesn’t always have to be a grand gesture. It could be something as simple such as spending 20 minutes with an employee to discuss his or her performance and progress. Building the strength of those working for you will ultimately enhance your company. 4. What motivated me? Running a business and leading a team can be difficult and during the tough times, reach for the motivation that keeps you going and encourages you to strive for betterment. Take note of the things that inspire you and draw on them when you need renewed enthusiasm. Good leaders are acutely aware of the things that fuel their personal motivation and use that knowledge to their benefit.   5. Did I work toward my goals? When you’re at the helm of a ship, it's wise to keep destination in mind. Likewise when you're running a business or leading a team, you should have goals to keep everyone focused and moving in the same direction. Outline your business aims and ask yourself every day if you've worked toward them. If not, figure out why not and how you'll change tack to put everything on the right trajectory. Never lose sight of your goals. Related: Turning Crisis Into Opportunity: 5 Ways to Deal With Hardship 6. What stumbling blocks did I come across? What are your sticking points? Is there a particular division of the business that you struggle with? Are you unable to come up with a workable strategy for a particular function? If so, identify the areas that require improvement or the resources that will go a long way toward overcoming the problem. Once you understand where your weaknesses lie, create a small team and talk about the areas of concern. Share ideas and work through the issues together in a constructive way. This is great for team building and getting everyone on the same page. It will also get the problem solved so you can move on. 7. What do I need to let go of? You’re setting yourself up for failure if you take on too much. Business owners and department heads can be guilty of the notion that they need to be directly involved with every decision made at their business. Part of being a leader is being able to recruit effectively. Build a team around you that you trust to make decisions and get things done. Don’t be removed from your business. Instead allow your employees to shoulder some of the burden. This not only means that progress will happen quicker. But by sharing the responsibility, you''ll build a more collaborative company culture. Ask yourself today, What can I hand over? 8. What legacy do I want to leave behind? Finally, how do you want to be remembered? Keep this in mind every day and work toward that end goal. Are you happy with the way you conducted yourself today? Remember that character rules. You're not born with the qualities that make up your character, but develop them as you go through your experiences, failures and successes. Govern reactions to events to develop the character you'd like to have.  
  18. Everyone has access to heaps of information today
  19. Whether we have to stand in front of a group of people and present an idea, a proposal, or a report, or simply run a meeting, or engage in a personal dialog, the skill of storytelling can be a great benefit to engage your audience, whether they be your colleagues, your employees, your board of directors, or a group of strangers. People will remember the story you tell far longer than they will remember a dry proposal, a sales pitch, or an argument based on logic—no matter how compelling the data!
  20. Erzählmethode, mit der explizites, aber vor allem implizites Wissen in Form einer Metapher weitergegeben und durch Zuhören aufgenommen wird. Die Zuhörer werden in die erzählte Geschichte eingebunden, damit sie den Gehalt der Geschichte leichter verstehen und eigenständig mitdenken. Das soll bewirken, dass das zu vermittelnde Wissen besser verstanden und angenommen wird. Whether we have to stand in front of a group of people and present an idea, a proposal, or a report, or simply run a meeting, or engage in a personal dialog, the skill of storytelling can be a great benefit to engage your audience, whether they be your colleagues, your employees, your board of directors, or a group of strangers. People will remember the story you tell far longer than they will remember a dry proposal, a sales pitch, or an argument based on logic—no matter how compelling the data!
  21. Erzählmethode, mit der explizites, aber vor allem implizites Wissen in Form einer Metapher weitergegeben und durch Zuhören aufgenommen wird. Die Zuhörer werden in die erzählte Geschichte eingebunden, damit sie den Gehalt der Geschichte leichter verstehen und eigenständig mitdenken. Das soll bewirken, dass das zu vermittelnde Wissen besser verstanden und angenommen wird. Whether we have to stand in front of a group of people and present an idea, a proposal, or a report, or simply run a meeting, or engage in a personal dialog, the skill of storytelling can be a great benefit to engage your audience, whether they be your colleagues, your employees, your board of directors, or a group of strangers. People will remember the story you tell far longer than they will remember a dry proposal, a sales pitch, or an argument based on logic—no matter how compelling the data!