1.
Information in this document may be privileged. It is intended for the addressee client only. If you have received it in error, please notify the sender immediately
and delete it from your system. You should not otherwise copy it, retransmit it or use or disclose its contents to anyone. Thank you for your co-operation.
Gould.Sydney
info@gould.sydney
(+61) 1300 887 937
32 105774196
4C / 4 Belgrave St. Kogarah
Sydney NSW 2217, Australia
B-02-13 Gateway Kiaramas,
No. 1 Jalan Desa Kiara, Mont Kiara,
50480 Kuala Lumpur, Malaysia
WEB
EMAIL
PHONE
ABN
GOULD.SYDNEY
GOULD.ASIA
sydney

2.
Strategic Branding
Gould is an internationally acclaimed strategic
branding firm. For over ten years we have designed,
launched and grown sustainable brands.
Islamic Insight
We are uniquely placed to craft and successfully
launch brands in the emerging Muslim lifestyle
markets & Global Islamic Economy.
Creative Partnership
Our award-winning creative team is passionate and
caring. Clients trust us because we love what we do
and we value quality long-term relationships.

3.
Strategic Branding Process
“If you want better clients, build a better brand.”
John Morgan

4.
1 : D I S C O V E R
Our first priority is to understand you and your aspirations at a deep
level. We want to know your story, your vision and the impact your
brand can make in the world. Our entire strategic process is about
developing and launching your ideas in a meaningful, memorable and
sustainable way.
Workshop: We lead an interactive session using an innovative Brand
Strategy Canvas to identify and explore your key opportunities and
challenges. This is a unique toolset developed by our team based
on extensive real world experience and our success developing and
launching global brands. This is our first opportunity to identify where
and how strategic design thinking will add value to your ideas.
Research: In-depth exploration to supplement the discussion from
the brand strategy session. We dive deep into understanding your
customer segments, your industry, key partners, competitors and
co-opetition. Guided by human-centred design thinking, interviews and
observation, we put ourselves in the shoes of your key stakeholders to
understand and gain insights from many points of view.
Brainstorm: As a creative team, we distill all elements and findings
from the Discovery process into a series of iterative brainstorms. Our
diverse, experienced team ensures fresh, creative thinking that informs
purposeful brand strategy, visual identity and creative messaging.

5.
2 : I M A G I N E
Strategic design is informed by research, workshops, interviews, and
brainstorming conducted by experienced creative professionals on our
team. Our process involves a consideration of business objectives and
the thinking that will define foundations for building an iconic brand well
into the future.
Development: Anchored by our findings in the Discovery phase, our
team will begin to imaginatively shape and craft concepts for brand
strategy, visual identity, and creative messaging.
Presentation: Our strongest ideas are packaged and communicated
in a clear, practical format. We present a series of options showing
exactly how we intend to develop your idea to a globally loved brand.
The presentation involves a series of exciting original concepts,
mockups, messaging, design thinking concepts, as well as key
communication styles to engage your audiences at an emotional level.
Refinement: With your feedback, the best ideas are evolved and
refined until we have arrived at a unique, remarkable, and memorable
creative solution that addresses all the strategic criteria and
project objectives.

6.
3 : C R E AT E
Your brand is defined by the experience your clients and customers have
along their journey. Strategic design proactively addresses all of these
touchpoints and is guided by empathy for user experiences.
Touchpoints: At this stage of the process, we align our creative ideas
around brand strategy, visual identity and messaging with the direct,
practical needs and expectations of your clients and customers. Our
role is to help surprise and delight anyone who interacts with your
brand.
Assets: We define and craft a comprehensive series of branded
creative deliverables. For each project this involves a unique set of
design work to match strategic objectives and customer journeys. It
will involve dozens of digital and print, online and offline branded
assets to ensure every experience is consistent and impressive.
These are supplied as unlocked InDesign templates, enabling your
designers to edit and produce high quality material following the newly
established brand guidelines.
Results: Our major deliverable is the Brand Strategy & Guidelines
document. This presentation captures all the thinking, strategy,
messaging, technical guidelines, research and creative design work that
has been developed throughout the project. It is supported by original
unlocked Indesign files & templates which become your platform for
any ongoing design work.
Unlike most other brand development firms, we also provide full transfer
of copyright so all assets and files produced are 100% owned by you upon
project completion.

7.
4 : L A U N C H
We help launch your brand’s newest direction by sharing the campaign
we have crafted for you through our established platforms and networks
that have a substantial reach. This will help boost your campaign by
reaching a ready-made audience.
Well Connected: Our team has developed significant goodwill through
quality relationships and online social networks that can be activated
to launch new brands, products and ideas to considerable effect by
personal association and recommendation where appropriate.

8.
Case Studies

9.
CASE STUDY
E T I H A D A I R WAY S
BRIEF: Creative campaigns, newsprint advertising,
online/digital advertising, airport signage,
promotional graphics. Strategic ideas and concepts
for range of Etihad internal & public communication.
CLIENT: “Peter and his creative team are great
to work with. They always impress me with their
dedication, reliability and creativity”
Jon Spring. Asia Pacific Marketing Manager, Etihad Airways

10.
CASE STUDY
T H O M S O N R E U T E R S
BRIEF: Original creative campaigns, advertising
content, print & digital / social media marketing
CLIENT: “It is a great pleasure working with the
Gould team, they have always proven to competent,
timely, and very responsive to our needs. We
also have always been impressed with the level
of creativity in their Islamic-based designs, and
coordination from the project managers. In spite of
the scope of the project, they treated each project
with the same level of professionalism and detail.
We will continue to work with Gould and highly
recommend working with the them for any type of
creative design project.”
Ammar Radhi, Thomson Reuters, UAE

11.
IMPORTANT FIGURES
HADITHOFTHEDAY.COM
15,000 USE THE
HOTDAPP EVERYDAY
UNIQUE 350,000+
WEBSITE VISITORS
A MONTH
OVER 3,100,000
FACEBOOK FANS ALONE
OVER 1.3
MILLION
PAGE VIEWS
A MONTH
OVER
82,000
TWITTER
FOLLOWERS
OVER 40,000 EMAIL
SUBSCRIBERS
HADITHOFTHEDAY.COM
OVER 3 MILLION MEMBERSWORLD
WIDE
0.5mMembers in the
Americas
0.8mMembers in
Europe
0.2mMembers in
UK
0.1mMembers in
Oceania
0.2mMembers in
Africa
1.4mMembers in
Asia & the
Middle East
1 IN EVERY 500 MUSLIMS WORLDWIDE IS A HOTD MEMBER!
7
CASE STUDY
H A D I T H O F T H E D AY
BRIEF: Branding strategy, messaging, online & offline
creative campaigns and marketing collateral
CLIENT: “Peter and his creative team have been our
strategic partners for nearly 4 years. We started
working together when our content was reaching 2-3
million people per week and now with his strategic
advice and creative direction we are reaching over 30
million people per week.
Their work for us is literally seen by tens of millions
of people all over the world. Peter has also helped
launch other successful projects outside of HOTD
and we look to many more collaborations in the
future Insha’Allah.”
Omar, Founder, Hadith of the Day, UK

12.
hotel
car park
zoo
entrance
Hotel
Reception
zoo
exit
hotel
car park
zoo
entrance
‫ﺍﻟﻤﺪﺧﻞ‬‫ﺍﻟﻤﺪﺧﻞ‬
‫ﺳﻴﺎﺭﺍﺕ‬ ‫ﻣﻮﻗﻒ‬‫ﺳﻴﺎﺭﺍﺕ‬ ‫ﻣﻮﻗﻒ‬
‫ﺍﻟﺨﺮﻭﺝ‬‫ﺍﻟﺨﺮﻭﺝ‬
‫ﺍﻟﻔﻨﺪﻕ‬ ‫ﻧﺰﻻﺀ‬ ‫ﺍﺳﺘﻘﺒﺎﻝ‬‫ﺍﻟﻔﻨﺪﻕ‬ ‫ﻧﺰﻻﺀ‬ ‫ﺍﺳﺘﻘﺒﺎﻝ‬
‫ﺍﻟﻔﻨﺪﻕ‬‫ﺍﻟﻔﻨﺪﻕ‬
Hotel
Reception
zoo
exit
a
b
c
d
e
f
a
b
c
d
e
f
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
PETTING ZOO ‫االليفة‬ ‫الحيوانات‬ ‫حديقة‬
Camels )‫(الجمال‬ ‫االبل‬
Ostriches ‫النعام‬
Farm Animals ‫المزرعة‬ ‫حيوانات‬
Pets ‫األليفة‬ ‫الحيوانات‬
BIRD PARK ‫الطيور‬ ‫حديقة‬
Pheasants ‫التدرج‬ ‫طائر‬
Falcons ‫الصقور‬
Owls ‫البوم‬
Cockatoos ‫الكوكاتو‬ ‫طائر‬
Parrots ‫الببغاوات‬
FLAMINGO PARK ‫الفالمنجو‬ ‫حديقة‬
Cranes )‫(الكركي‬ ‫الكرين‬ ‫طيور‬
Pelicans ‫البجع‬
Flamingos ‫النحام‬ ‫طيور‬
SNAKES ALLEY ‫الثعابين‬ ‫قسم‬
Pythons ‫الثعابين‬
Anaconda ‫االناكوندا‬
PRIMATE PARADE )..‫(القرود‬ ‫الرئيسيات‬
Monkeys ‫القرود‬
Baboons ‫الرباح‬
REPTILE HOUSE ‫الزواحف‬ ‫بيت‬
Lizards ‫السحالي‬
Pythons ‫الثعابين‬
Gecko ‫الجيكو‬ ‫سحلية‬
Water Dragon ‫الماء‬ ‫تنين‬
Tortoises ‫البرية‬ ‫السالحف‬
THE AQUARIUM ‫االسماك‬ ‫حديقة‬
Fish ‫السمك‬
Sharks ‫القرش‬ ‫أسماك‬
Stingrays ‫الالسع‬ ‫الراي‬ ‫سمك‬
GIRAFFE PARK ‫الزرافات‬ ‫حديقة‬
Giraffes ‫الزرافات‬
Zebras ‫الوحشية‬ ‫الحمر‬
Deer ‫األيل‬
Gazelles ‫الغزالن‬
WILDLIFE PARK ‫البرية‬ ‫الحيوانات‬ ‫حديقة‬
Cheetahs ‫الفهود‬
Bears ‫الدببة‬
Crocodiles ‫التماسيح‬
Elephants ‫الفيلة‬
Lions ‫األسود‬
Leopards ‫النمور‬
Gazelle ‫الغزال‬
Arabian Oryx ‫العربية‬ ‫المها‬
Tigers ‫النمور‬
SEA LION SHOW ‫البحر‬ ‫أسد‬ ‫عرض‬
Sea Lion ‫البحر‬ ‫أسد‬
THE FARM ‫المزرعة‬
Legend
FUN GAMES AMUSEMENT PARK
ALDAR GARDEN RESTAURANT
& PARAMIZA CAFE
HERITAGE VILLAGE
KIDS DRIVING SCHOOL
Cafe
‫المقهى‬
Laundry
‫الغسيل‬ ‫وحدة‬
Activity Area
‫األنشطة‬ ‫منطقة‬
Prayer Room
‫الصالة‬ ‫غرفة‬
Veterinary Clinic
‫البيطرية‬ ‫عيادة‬
Creche
‫الحضانة‬ ‫دار‬
Animal Feeding
‫الحيوانات‬ ‫طعام‬
Restaurant
‫المطعم‬
Hairdresser
‫الشعر‬ ‫تصفيف‬
Toilets
‫المراحيض‬
Dental Clinic
‫األسنان‬ ‫عيادة‬
‫باراميزا‬ ‫ومقهى‬ ‫الدار‬ ‫حديقة‬ ‫مطعم‬
‫لألطفال‬ ‫السواقة‬ ‫مدرسة‬
‫والمالهى‬ ‫الترفيهية‬ ‫األلعاب‬ ‫حديقة‬
‫التراث‬ ‫قرية‬
you are here
CASE STUDY
E M I R AT E S PA R K ZO O
BRIEF: Branding, creative launch campaign, online
experience, event signage, booklets, advertising
content, social media marketing
Abu Dhabi’s popular Emirates Park Zoo required
a comprehensive rebranding strategy and creative
refresh to make the zoo more appealing to visitors.
Together with our local UAE team Sui Generis we
helped develop a brighter style with the introduction
of original characters and illustrated elements.
The ongoing project involves hundreds of signage
items in themed areas, promotional items, kiosks
and event marketing, with a website and app coming
in the near future. All items were created in both
English and Arabic.

13.
CASE STUDY
5 P I L L A R S G A M E
BRIEF: Branding, multi-language packaging, creative
campaign, online experience & app development.
CLIENT: “After our first briefing with Peter and
his team we were immediately enthused by their
professionalism, knowledge and genuine interest for
our best interest as their client.
Their experience and strategic input has played
an important role in enabling us to successfully
distribute over 100,000 games in 3 languages in
over 25 countries. We continue to strengthen our
relationship with them on various other projects
and we highly recommend their services to anyone
looking to build a truly world-class product
experience.”
Ansarullah Ridwan, Founder, 5Pillars, KSA

14.
t&c to the EU
conception
communications
maniére
styliste
CASE STUDY
U N I N T E R N AT I O N A L
T R A D E C E N T R E
BRIEF: Creative campaign and multi-lingual graphic
communication for capacity building and stimulating
export in textile & garment industries
CLIENT: ”I worked with Peter and his team to
design communication material for a project at the
International Trade Centre, a joint agency of the
United Nations & World Trade Organization. Our
collaboration was excellent. The team understood
the vision immediately and knew how to translate
that into a strategic, dynamic and engaging
communications campaign. Peter’s knowledge of
the Arab region helped in capturing the cultural
specificities of this region and build unique, effective
messaging.”
Mounia Meftah, Senior Project Manager, UN Geneva

15.
CASE STUDY
YA S M I N M O G A H E D
BRIEF: Personal brand strategy development,
communication design, online experience, book
covers, event material and social media creative.
CLIENT: ”Working with Peter and his team has been
such an honor. Peter’s knowledge of the field has
combined style, creativity, and strategy to create a
powerful brand for me.
His commitment to top quality design has
consistently provided me with work of the highest
caliber. He is quite generous with his time and
very skilled in his craft. He takes the time to
carefully understand the vision I have and then he
incorporates that vision with his own expertise,
creating an effective product tailored to my needs. I
am blessed to be working with him and his team and
look forward to our future partnerships.
Yasmin Mogahed, US

16.
CASE STUDY
A U S T R A L I A N B U R E A U
O F S TAT I S T I C S
BRIEF: Branding, communication material and
promotional campaign for the ABS’ week-long social
and sporting event for employess. The approach was
to get employees excited for a party without actually
calling it a party.
CLIENT: ”Thank you for all your wonderful work and
commitment to SOCSPO. Your work and legacy I see,
proudly and fondly, through the office. It really did
achieve the positive and professional image we had
set out to achieve!”
Trinity Pollard, Australian Bureau of Statistics

17.
CASE STUDY
N O O R V I TA M I N S
BRIEF: Branding, packaging, messaging, series of
creative campaigns, promotional and marketing
collateral across range of products and markets.
CLIENT: ”Peter and his team are not only creative
experts but also extraordinarily professional,
responsive and most importantly serve as strategy
business partners given their business acumen.
He and his team are a pleasure to partner with and
we would recomend them to anyone looking for
strategic thought partners.”
Mohamed Issa, Founder, Noor Vitamins, US

18.
CASE STUDY
Z A K AT F O U N D AT I O N
BRIEF: Branding, messaging, local print & digital
campaign, promotional launch
CLIENT: ”Working with Peter and his creative team
was such a buzz for us, because we could see from
the outset that they understood what we wanted to
achieve.
The result was a crisp, clear and concise marketing
campaign that was a major factor in our 70% plus
increase in results over our previous year. We
had such a tight timeline, but the professionalism
and delivery to agreed actions on time, was very
impressive. No doubt about where we going for our
next campaign.”
Ismail Davids, Director, National Zakat Foundation

19.
CASE STUDY
H A L A L G E M S
BRIEF: Branding, messaging, digital magazines,
creative campaign, communications & launch event
CLIENT: ”When we wanted to create an innovative,
beautiful brand, there was really only one designer
we wanted to work with: Peter Gould. Peter and his
team worked to understand the vision for our brand
and had valuable thoughts on brand strategy.
They worked with us from across the world, which
can sometimes be a challenge, but felt absolutely
seamless and easy when it came to this project.
Halal Gems Magazine now has 40,000 subscribers
after only two issues. Issue 2 was downloaded over
1,000 times in the first six hours of being released.
We know that the beautiful brand has a lot to do
with that. I would recommend Peter and his team for
anyone who wants to create a timeless, innovative
and beautiful brand.
Zohra Khaku, Founder, Halal Gems, UK

20.
CASE STUDY
I S L A M I C M U S E U M O F
A U S T R A L I A
BRIEF: Creative consulting, official Museum books
& gift shop merchandise, Museum guides, marketing
collateral, signage, & exhibition support
CLIENT: ”Peter and his creative team supported
the Islamic Museum of Australia early on in its life
in terms of its design requirements. They were
incredibly professional and original. Responding to
our needs when needed, especially under tight time
constraints and pressures. A pleasure to work with.”
Moustafa Fahour, Founder, Islamic Museum of Australia

21.
PREPARE FOR
• Your chance to pitch for $50k-100k funding from Qeerad
• Learn from incredible mentors and successful founders
• Outstanding networking and development opportunity
CLICK FOR DETAILS AND HOW TO APPLY
Have a great idea for a tech startup? Qeerad presents
a unique training and mentorship program designed for you.
L A U N C H S Y D N E Y
CASE STUDY
L A U N C H Q : S Y D N E Y
Project management, facilitation, branding and design
LaunchQ:Sydney is a training workshop for startups
in Sydney, supported by online mentoring by
international mentors. Completed with a Pitch Day
where the teams present their ideas to a panel of
judges.
PARTICIPANT: “I loved how practical the program
was. I travelled interstate to make it to LaunchQ and
it was definitely worth the travel!
We were surrounded by experienced entrepreneurs
and given a chance to put into practice what we
had learnt straight away. I was also linked up with a
personal mentor who I could comfortably contact for
advice whenever I needed. Although it only ran over
a total of 4 days, the lessons learnt will stay with me
for life.”
Zulfiye, Founder, The Hijab Stylist, Australia

22.
CASE STUDY
H A L A L F O O D F E S T I VA L
BRIEF: Branding, creative launch campaign, online
experience, event signage, booklets, advertising
content, social media marketing
CLIENT: ”The entire team at Gould is great to work
with. From creating a brand and logo, developing
it, creatives for campaigns and more, they are the
best in the business. Our Haloodies and Halal Food
Festival campaigns were designed by them, and a
brand story developed that is now known in many
countries.
Despite being in the UK, the time difference was
rarely a barrier as the team worked swiftly and
efficiently to deliver what was required on time. I
would highly recommend working with them for
developing a brand when you only want the best.”
Noman Khwaja, Haloodies Co Founder

23.
We’d love to work with you too.

24.
Thank you.