1. Copyright ©2015 McGraw-Hill and Authors. All rights reserved.
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Think To Win -- Unleashing the Power of Strategic Thinking
July 29, 2015
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Think to Win
1. Think to Win provides a uniform process and common language for solving problems that
everyone at every level can understand and immediately use. It changes the winning odds
for companies by empowering leaders, managers and all employees to think strategically
and act decisively.
2. Think to Win is the key to outsmart competitors, not lose out to them. Thinking strategically
and acting decisively make the difference between winning and losing.
3. For the first time, Think to Win demystifies the strategic thinking process and makes it
accessible to everyone from, the C suite to entry level. The approach is straightforward,
un-complex and energizing to learn. No lengthy training, creating algorithms or committing
dozens of rules to memory.
4. Praise for Think To Win is coming from all quarters –from CEOs to business school
professors to human resource experts to scientists -- who know first-hand that TTW can
“crack the code on thorny strategic issues” with “powerful insights” that can “jumpstart
stalled businesses and ignite global opportunities.” (see next page for 23 Testimonials)
5. Think to Win will make you a winner.
See Page 5 for Reader Reviews, Including for Business Students
What follows
 First 8 Published Reader Reviews
 Book Description: Business Challenge & Need
Why the Urgency of This Book
This Is A Timely and Important Book
The Concept
Our Book’s Premise
The Think To Win Differentiator: CYT
 23 Testimonials / Endorsements (CEOs, Sr Executives, Others)

2. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 2

First7 PublishedReader Reviews
This is one of the best business books I have ever read (5 stars)
By Dan Kostecki on July 27, 2015
This is one of the best business books I have ever read! I have been in the business
world for over 35 years and through many complicated “canned” programs that last a few
years in the company until replaced by the next fad. TTW is a straight forward, common
sense approach to understanding your business and taking steps to formulating a
winning future. It has many real life business references where the process has been
successful and is very enlightening and entertaining. I have three children who are all
gainfully employed with Fortune 500 companies and I am having them all read this book
as a great primer for their ongoing business education.
Dan Kostecki, Retired Procurement Director, Pitney Bowes Inc.
By Ian172 ‘Ian’ on July 2, 2015 - I highly recommend Think to Win (5 stars)
Sharon G Niblock, M.Ed
As a business professor at a community college for more than 26 years, I highly recommend
Think to Win by Paul Butler, John Manfredi, and Peter Klein. It could be an excellent resource
for business classes at the undergraduate and/or graduate level; namely Intro. to Business,
Management, Entrepreneurship. It is understandable and easy to read. It has excellent
"principles" to follow, good illustrations, and end-of-chapter summary and exercises. Well-
known companies that have used TTW to improve their products and bottom line are named
and "processes" illustrated to arrive at desired outcomes. Many business students study SWOT
analysis, but TTW goes beyond SWOT to arrive at desired end results. Follow Emma, a student
who is using the TTW techniques chapter by chapter to determine her own job search approach
and decisions. Have the students prepare their own TTW strategy for job search. Assign
students to research some of the companies named in the book. Once these companies
utilized TTW, how is the organization doing now? What changes have had to be implemented?
By Henry A. Sandbach on June 30, 2015 - Buy.....and use!....this book (5 stars)
"Think to Win" makes an enormous and unique contribution to the sea of business books out
there that suggest how best to build and manage large organizations. The book is chock full of
real examples and creative approaches to problem solving and business building offered up by
a host of big name CEO's and execs whose accomplishments are familiar to anyone in touch
with the country's major business magazines and journals over the past couple of decades. Tip
to B-schools: get this book into the hands of your students now. While the business stories and
examples make for compelling reading, the heart of "Think to Win" is specific technique and
process. "Think to Win" is no murder mystery, but for anyone serious about business, this book
is awfully hard to put down.
By M. Scott Gillis, Galt & Company on June 27, 2015 (5 stars)
Peter Klein is a world class management advisor who has positively impacted the performance
of many corporations. In TTW, he and his fellow authors describe, in a cogent and compelling
fashion, many of the key concepts underlying the success of the companies he has advised."
By DD "DCD" on June 19, 2015 - A powerful guide to strategic execution (5 stars)
A thoughtful and pragmatic approach to strategic thinking and accelerating business
performance. Well written with many practical examples. This is not strategic theory, but a
focused approach to business improvement

3. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 3
By J Gordon on June 15, 2015 - Excellent insight from seasoned executives (5 stars)
Excellent insight from seasoned executives. Approachable mix of theory, true case studies and
self-reflective exercises that reveal how smart business leaders solve tough problems, while
showing readers how to do the same for their organizations. The authors are successful
executives who have helped turn companies around and continue to consult with top brands
using the solutions they espouse. While not academic, this is a serious read for leaders
responsible for delivering results.
By Kate E. Newlin on June 11, 2015 - Buy To Win (5 Stars)
I bought this book because I know and respect the writers. I began by scanning through the
pages and quickly found myself reading it from cover to cover. Think to Win is compellingly
thought, cogently written and chock-a-block with real life illustrations of its authors' wisdom put
into action. Big brands at crossroads, entrepreneurial start-ups at various inflection points and
even professional career growth: Each gains from the straightforward, clear-eyed precepts and
process. Beyond being a great read, it's a book designed to sit on executives' desks, dog-eared
from daily use. Thank you, Peter Klein & Colleagues.
David A. Schutzman on June 25, 2015 (LINKEDIN)
Senior Public Relations and Marketing Communications Advisory For Management
Consultancies and Tech Start-Ups
Discovered this business book that lifts the veil on strategic thinking. Please share with your
colleagues: Think to Win lifts the veil on strategic thinking and provides a fascinating roadmap to
success. The authors have successfully outlined a plan for creating a new, empowering
corporate culture that leads to measurable success. By removing the mystery that has always
surrounded strategies for success, this book guides business leaders in creating an
environment that can deliver real and actionable results.
Book Description / Summary
The proven plan for making strategic thinking part of any organization’s DNA to drive
sustainable growth.
In today’s and tomorrow’s ultra-competitive business world, the difference between success and
failure lies in the ability to get every employee to think and behave like a strategist.
Think to Win helps business leaders expand strategic thinking out of the purview of “the elite
few” and into the company culture as whole. It offers a simple, proven approach to analyzing
and solving old or new challenges and provides a common language anyone at any level in the
organization can understand.
The entire book is an Executive Summary!
The Business Challenge& Need
It is well known and universally acknowledged. Companies fail if they can’t out-think and
outsmart their competitors. Warp speed changes are required at every level of every business
and corporation. So what does that mean? Top-flight strategic thinking ability is a
mandate. Otherwise it’s impossible to survive, grow and profit. It’s no secret that fierce
competition from emerging markets and rapidly evolving generational changes has shifted the
mindset and expectations of the workforce. It’s a reality.

4. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 4
Yet the common complaint in the business press is the shortage of skilled strategic thinkers
among senior executives and managers, especially at the mid-level. Why?
Many companies have very active and effective next-generation leadership development
programs. But when it comes to training and developing strategic thinkers, it’s simply not
happening!
For many, strategic thinking is The Black Box. Or something that’s “for academics and high-
priced consultants,” or, for the “select few and elite.” But, we’ve discovered that even the most
highly advanced and sophisticated companies don’t know how to create or build an effective
strategic thinking capability.
Yet developing strategic thinkers and implementers is crucial for sustainable growth. Any
organization that doesn’t nurture internal strategic thinking and action-power will lose ground
quickly. And, it’s hard to stop or survive an avalanche once it starts slipping.
Think To Win - Unleashing the Power of Strategic Thinking is all about opening the black
box! (We originally named the book: Opening the Black Box!).
Why The Urgency of this Book?
Strategic thinking is a poorly understood concept. In our book we will guide our readers to
something that’s real, actionable and accessible. Think To Win removes the mystery, unveils the
power and makes it a must-have for any company and all leaders. It takes strategic thinking
from the realm of the ‘few elites’ to become the everyday essential for every manager.
By presenting a collective process that’s uniform, we show how to unify and align thinking with
acting. We call our process Change Your Thinking (CYT). It’s a game changer, and it’s all in
the black box, ready to be opened!
Just what is in the Black Box? At the very top it’s the answer to the issue that most intimidates
managers – the complexity associated with strategic thinking.
Our CYT provides a simple, proven approach to analyze issues, challenges and any difficult
problem whether they’ve been around a long time, or suddenly hit you broadside. Our approach
strips out all the complexity.
We offer a system and language that work at an individual level and also throughout the
organization. It’s a unifying process and language – a common approach from the top of the
organization to the bottom, no matter where anyone is located across the country, or around the
globe.
By establishing a single ‘starting point’, there’s no time wasted agreeing on what steps to follow
or how to define terms.
We eliminate assumptions, guesswork, and misunderstandings from the get-go. Things get
moving immediately, and the tools and frameworks we offer in this book facilitate the flow. The
net effect goes well beyond producing one-time wins. It becomes part of the new culture that
defines the on-going success of any organization. Success becomes something people can

5. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 5
begin to count on and invest in-- financially and personally. Attitudes change when it’s become
common knowledge that the organization is both an exciting and fulfilling place to be. People
bring their best selves to work and the organization thrives.
This Is A Timelyand ImportantBook
Strategic Thinking matters!
Research supports it and our experience confirms it. The ability to Think-Plan-Act makes a
difference. Organizations that perform better over time have leaders and managers who know
how to differentiate between those things that are distractions and wasters of time and energy
and those that produce sustained results. That ability to differentiate is strategic thinking at it’s
best.
There are real stand-outs among companies … The Winners … the Strategic Thinking
Powerhouses that have become game changers in their sectors. This book shares what we
have learned from some of the best strategic thinkers in business. And it reveals the inner
workings of several of their companies:
 How P&G maintains leadership in consumer packaged goods for so many decades.
 How Gillette turned around its business so dramatically and quickly in the early 2000’s.
 How Kraft Foods continues to turn out an entire cadre of great strategic-thinking leaders.
 How Hershey, Campbell Soup Company and others create enduring brand and shareholder
value, year after year, despite increased competition and changing consumer and customer
needs.
 Why alumni of these game-changing companies and organizations, including religious
organizations, succeed at the helm of other companies or organization when the leaders
they replace have failed.
The Concept
Many books on the subject of strategic thinking are hard to grasp, difficult to understand and
rarely offer an actionable approach that can be a sustaining game changer both for individuals
and companies. But they’re very useful to have handy if you are having trouble falling asleep at
night. The target audiences of those tomes are functional managers involved with planning and
finance. Their content is conceptual, often academic in style and presentation. But that’s not
us.
Think To Win takes a different and fresh approach. While based on core principles and
concepts, it is very accessible and intended for managers and leaders at all organizational
levels. And to use individually on both a professional and personal level.
Our Book’s Premise
If something isn’t actionable … it isn’t included. Think To Win offers readers a game plan for
themselves and their teams, units, divisions and companies. It’s a complete look at strategic
thinking, the do’s and don’ts, its value and limits, and, importantly, the how to integrate thinking
with taking action -- goal setting, action plans and executional excellence.
Think To Win is filled with engaging and instructive examples based on our experience as senior
executives at top Consumer Product companies (e.g., Gillette, Kraft, Nabisco, Duracell, P&G,
others) and premier management consultancies. Years of our gathered knowledge and
collective wisdom bring this game changing book to life with case studies and real-life
illustrations from many types of large and small public and private organizations.

6. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 6
The Think To Win Differentiator:CYT
The Change Your Thinking (CYT) process is different. It is:
 A real game changer – not just a process for the elite. This approach works from entry level
to the corporate-suite and everyone in between.
 Done collectively in teams, the CYT process leverages matrix organizations and cross-
functional teams.
 Faster, better and more complete – CYT strips out the complexity and offers a uniform
process with a single language and lexicon that puts everyone on the same page … ready
for action.
 CYT shows how to gain outside perspectives that track the warp-speed changes critical to
strategic decisions.
 CYT uses divergent and convergent thinking … not a straight vertical model
 CYT works real-time on any scale for any internal or external issue.
 And its effectiveness has been proven at several of the largest and most successful global
companies and at small-to-medium size private and public companies plus not-for-profit
organizations.
23 TESTIMONIALS/ ENDORSEMENTS (CEOs,Sr,Executives,Others)
If you’re going to win in today’s hyper-tough, global business environment, you’d better outthink your competitors.
And Think to Win shows you how. It’s the winning approach I’ve used to turnaround companies like Nabisco and
Gillette and launch several new billion-dollar businesses.
James M Kilts, Co-Founder Centerview Capital, Former CEO of Kraft, Nabisco and Gillette, and Former Vice-
Chairman of Procter & Gamble
**************
For CEOs and all leaders who want to out-think their competitors,
Think To Win is a good place to start. The book is loaded with practical concepts and best practices from world-
class companies and leaders that can be easily applied to any business. A wonderful read for action-oriented
leaders.
James D White, Chairman, President and CEO, Jamba Juice
***************
Think to Win turns strategic thinking into action and results. For leaders and those who want to be leaders, Think
to Win offers a proven model that combines clear principles with a disciplined process to achieve superior
performance. I’ve used the Think to Win approach to revitalize stagnant businesses, turn around troubled ones
and ignite global growth opportunities. Think to Win engages an organization in understanding the realities of the
situation, aligning on goals and driving improvement.
Daryl Brewster, President and CEO, CECP and Former CEO Krispy Kreme
**************
With so much information and noise coming at us every second of the day, it’s good to have a book that gives us a
workable, practical approach for creating a vision and grasping the insights to guide us to success. Think To Win
not only provides the formula for winning, it also is filled with real world examples to illustrate it.
Gary Vaynerchuk, Co-Founder and CEO of VaynerMedia, a Digital/Social Media Brand Agency, Video Blogger, Co-
Owner of Winelibrary, Author and Public Speaker
**************
In very simple, basic and easy to understand examples, Think to Win provides a proven framework to help leaders
make the right strategic choices, develop a clear integrated plan of action and, importantly, a methodology to align
the entire organization to focus on what really matters in order to win.
Ed Shirley, Former President and Chief Executive Office, Bacardi Limited; Former Vice Chairman, Procter &
Gamble, Global Beauty and Grooming
**************
Think To Win distills the authors’ decades of experience in turning around troubled businesses and igniting growth
in mature businesses into a practical approach that engages and empowers the entire organization to think
strategically and act with urgency. Its real world case histories are as entertaining as they are instructive.

7. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 7
Bryan G. Stockton, Former Chairman and Chief Executive Officer, Mattel
**************
Think To Win shows business leaders how to extend strategic thinking out of the purview of the “elite few” and into
the company culture as a whole. It’s a simple, proven approach to analyzing and solving old or new challenges and
provides a common language anyone at any level in the organization can understand.
Joseph E. Scalzo, President & CEO, Atkins Nutritionals, Inc.
**************
For those leaders who have struggled to improve strategic thinking throughout their organizations, Think To
Win provides a tried and tested approach that works with companies large and small. And since the best thought
out plans in the world are worthless unless you make them happen, Think To Win has a roadmap for executing
with excellence.
Richard H. Lenny, Former Chairman and CEO, The Hershey Company
**************
Think To Win shows the benefits of thinking both strategically and simply. The ability to Think-Plan-Act with clarity
makes a difference. Organizations perform better over time with leaders and managers who can spot and avoid
things that are distractions and time-wasters and focus on the few things that produce sustained results.
John A. Quelch, Harvard Business School, Charles Edward Wilson Professor of Business Administration
**************
Nothing needs solid strategic thinking more than the health care insurance. Think to Win is a great place to find
the clear principles, disciplined process and vision that would make a huge difference.
Francis S. Molloy, Former COO NY Blue Shield
**************
If you want to help your organization grow, Think to Win is a must-read book. With the constantly changing
demands of all business, day-to-day challenges dominate our lives. But strategic thinking has never been more
important. And Think to Win shows how strategic thinking can become part of the fabric of every organization and
every person in it.
Kelly J. Haecker, Chief Financial Officer and Executive Vice President, WhiteWave Food Company
**************
Think To Win is more than a fool-proof approach for making strategic thinking accessible to everyone. It’s a way
of looking at all aspects of business with an open mind that challenges all assumptions, engages the entire
organization and drives superior performance.
Jim Holbrook, Former President & CEO, Post Consumer Brands and Executive Vice President, Post Holdings
**************
Think To Win shows business leaders the importance of ensuring strategic thinking is not viewed as the purview of
the “elite few” and is embedded in the company culture as a whole. It’s a simple, proven approach to analyzing and
solving old or new challenges and provides a common language anyone at any level in the organization can
understand. This is the key to turning strategy into execution and delivering superior marketplace results.
Sandra (Sandi) E. Peterson, Johnson & Johnson Group Worldwide Chairman and Member of the Executive
Committee
**************
Paul, John and Peter have hit a home run with Think To Win. Strategy is not about budgeting and it’s not
executing to incremental goals. It’s thinking differently about what can be done and how to make that happen.
What’s needed is different thinking combined with a shared language and tools to make it happen. They’ve pulled it
off. Think to Win is about how to differentiate your business in the eyes of target customers and create the
conditions where they would rather work with you than with anyone else. This is so much easier said than done.
The good news is the authors have been implementing these ideas for many years and have a track record of
success.
Norm Smallwood, Author and Consultant, The RBL Group
**************
The five principles of Think to Win are a game changer in strategic thinking. The brilliance is in the simplicity of
the process which begins by ensuring you ask the right questions so you identify the right area to focus upon. This
book is practical, filled with case examples and how-to’s. The process works for organizations and for
individuals. Utilizing these five principles is definitely a formula for winning!
Dana Robinson, Co-Author of Performance Consulting and Strategic Business Partner
**************
Think To Win demonstrates that winning is not just about planning. The best laid plans are worthless unless
they’re communicated broadly, understood widely, and viewed with a sense of urgency to act. This book gives us
the essentials on bringing everything together – from thinking to planning to acting to winning.
Brian Kelley, President and CEO, Keurig Green Mountain
**************

8. Copyright ©2015 McGraw-Hill and Authors. All rights reserved. 8
Think To Win is a winning and elegantly simple approach for cracking the code on thorny strategic issues -
pragmatic, straightforward, and powerfully insightful.
Douglas R. Conant, Founder and CEO Conant Leadership, Chairman of Avon Products, Former President and
CEO of Campbell Soup Company and Co-Author of Touch Points
**************
Think to Win is that one book that every executive must read and must have their teams read. Their model for
strategic thinking is a proven approach to help teams face complex business challenges and achieve extraordinary
results. Their approach can be easily implemented and woven into the fabric of an organization so that this
becomes the way you think and work.
Andrea G. Procaccino, CMT, Vice President & Chief Learning Officer, NewYork -Presbyterian Hospital
**************
Think To Win is powerful and insightful. Applying the principles of Think To Win allows leaders to move their
businesses forward by knowing what’s most important for their consumers and customers, and then acting.
Rob DeMartini, President and Chief Executive Officer, New Balance Inc.
**************
Smart and simple. Those two words describe the Think to Win philosophy and approach. In our hyper accelerated
world, we need a durable yet flexible approach to making the right things happen to grow and sustain our business.
Think to Win gets after the right balance of discipline, focus, alignment and flexibility... finally, a model that focuses
on outcomes not just activity.
Joe Garbus, Vice President of Talent and Leadership, Celgene Corporation
**************
Think to Win is a winner. It unlocks thinking to galvanize people and companies to thoughtful actions that produce
great results. The Think To Win approach of fundamental principles joined with a disciplined process can jump-
start stalled businesses and ignite global opportunities.
Irene Rosenfeld, Chairman and Chief Executive Officer, Mondelez International
**************
Think to Win is an important and timely book. The principles and practices outlined by the authors, when applied to
any organization, will not only build capability in leaders to quickly identify and address business challenges, they
also serve to unify organizations around a common language. All are essential to win in the marketplace.
Ed Lonergan, Former CEO Chiquita Brands International and Diversey, Inc.
**************
“Any leader who wants to create an atmosphere where there is an openness and willingness for sharing
knowledge and ideas to develop effective strategies that deliver great results should have Think to Win as a
resource.”
Leon Bruner, Chief science Officer at GMA (Grocery Manufacturers Association)