Peter Kronenberg
NaturalScience.Careers
Slides from a workshop on social media for academics held at IHP Frankfurt (Oder), September 28th, 2018
For questions or comments please contact:
p.kronenberg@naturalscience.careers
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Social Media for Academics: Publicize Work, Build Networks & Engage
1. Social Media for Academics
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Peter Kronenberg
NaturalScience.Careers
September 28, 2018
IHP, Frankfurt (Oder)
2. Social Media for Academics
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JOB
OPPOR-
TUNITIES
NETWORKED
SCHOLARS
TAKE
HOMES &
DISCUSSION
HOW CAN SOCIAL MEDIA
BE INTEGRATED INTO YOUR ACTIVITIES
AS A SCIENTIST?
4. Why is this social media for academics significant?
“participatory internet technologies …
have the potential to change the way academics
engage in scholarship”
“
Greenhow, Robelia & Hughes, 2009, p. 252
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5. Why is this social media for academics significant?
“information technology and the ‘consumerization
of everything’ may represent both the greatest
opportunity for scholars and scholarship in human
history and the greatest threat to the scholars
enterprise in the thousand-year history of the
Western university”
“
Katz, 2010, p. 48
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6. Why is this social media for academics significant?
“technology changes are going to flood how we
currently think about, do, and represent research
[…] [and the use of technology for scholarship] is
being largely ignored in colleges of education,
other than in simplistic and trivial ways.”
“
Kumashiro et al., 2005, p. 276
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7. Why is this social media for academics significant?
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8. Why is this social media for academics significant?
Networked Participatory Scholarship
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9. Why is this social media for academics significant?
Networked Participatory Scholarship
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“scholars’ use of social technologies and online
social networks to pursue, share, reflect upon,
critique, improve, validate, and further their
scholarship.”
Veletsianos, 2016, p. 15
10. Why is this social media for academics significant?
Networked Participatory Scholarship
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share
reflect
critique
improve
validate
Veletsianos, 2016, p. 15
pursue
openness
collaboration
transparency
11. Why is this social media for academics significant?
Networked Participatory Scholarship
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Platforms/
outletsUniversity
website
Personal
website
Blog
Social media
Academic
social media
Forums
Media
channels
12. Why is this social media for academics significant?
Networked Participatory Scholarship
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University
website
Personal
website
Blog
Social media
Academic
social media
Forums
Media
channels
“ask me
anything”
Podcasting
Policy
Open access
classes
Live tweeting
at conferences
Video
Peer review
online
Online
discussionsSharing
slides
Activities
13. Why is this social media for academics significant?
Networked Participatory Scholarship
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Veletsianos, 2016, p. 110
14. Why is this social media for academics significant?
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15. How can social media be integrated into your
scholarly activity?
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16. How can social media be integrated into your scholarly activity?
Activities on social media
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Publicising your work
Building your network
Engaging with the public
Managing information
17. How can social media be integrated into your scholarly activity?
Challenges on/with social media
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Crafting/maintaining
a professional identity online
Communicating effectively
Finding time and
scheduling social media
18. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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Make yourself be heard and seen!
19. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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Dunleavy, 2014
20. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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21. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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Website of your institute
22. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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Social media
Academic social
media
23. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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24. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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25. How can social media be integrated into your scholarly activity?
Using social media to publicise your work
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The “Twitter effect”
26. How can social media be integrated into your scholarly activity?
Building your network
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setup
content
population
network
building
establshing/
maintaining
growth
Online network: Phases of development
maintain
updates
27. How can social media be integrated into your scholarly activity?
Engaging with the public
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Dunleavy, 2014
28. How can social media be integrated into your scholarly activity?
Engaging with the public
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Kristof, 2014
29. How can social media be integrated into your scholarly activity?
Engaging with the public
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Audiences/communities
Media/press
Students
General public
Research community
Practitioners and
policy makers
30. How can social media be integrated into your scholarly activity?
Using social media to manage information
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Veletsianos, 2016, p. 28
“blogging has become an absolute central part of what I do,
from working up ideas which then might become papers or
book chapters, to summarising things at a conference or a
keynote I’ve done, through to summarising key resources …
just a whole range of different things. And I find it very
motivational because people give you comments back.”
31. How can social media be integrated into your scholarly activity?
Using social media to manage information
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Useful software
TrelloEvernote OneNote
32. How can social media be integrated into your scholarly activity?
Using social media to manage information
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Validation of sources and content
Check
& verify!
33. How can social media be integrated into your scholarly activity?
Challenges on/with social media
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Crafting/maintaining
a professional identity online
Communicating effectively
Finding time and
scheduling social media
34. How can social media be integrated into your scholarly activity?
Crafting and maintaining a professional
online identity
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35. How can social media be integrated into your scholarly activity?
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Eyre, 2016
You: field trips, teaching, conferences, symposia, research, practice,
team work, funding application, job seeking
This makes: presentations, papers, essays/thesis, data sets, software,
art, reports, course material
Which morphs into: micro or macro blog posts, podcast series,
documentaries, live Q&A, conversations
Which can be expressed by: audio, video,
text, images, virtual worlds, maps, posters
You’re not
adding bricks,
you’re re-
representing
them!
36. How can social media be integrated into your scholarly activity?
Communicating effectively online
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Who am I communicating with?
How am I communicating?
Does it work?
What to do when communication turns nasty…
37. How can social media be integrated into your scholarly activity?
Finding time for social media
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Recognise distractions
Schedule & automate
Time for social media and time for scholarship
38. How can social media be integrated into your scholarly activity?
Finding time for social media
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Tools for scheduling
SelfControl
39. How can social media be integrated into your scholarly activity?
Finding time for social media
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Tools for scheduling Pomodoro Timer
40. How can social media be integrated into your scholarly activity?
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Publicising your work
Building your network
Engaging with the public
Crafting/maintaining
a professional identity online
Communicating effectively
Finding time and
scheduling social media
Managing information
41. How can social media be integrated into
engaging with job opportunities?
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42. Social Media for Academics
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D
Any questions?
Thanks!
You can find me at: @petekronenberg p.kronenberg@naturalscience.careers
Link to digital handout: https://goo.gl/ZXhEUG
43. Works cited
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D
Carrigan, M. (2016). Social media for academics. Sage.
Dunleavy, P. (2014). Are you an academic hermit? https://medium.com/advice-and-help-in-
authoring-a-phd-or-non-fiction/are-you-an-academic-hermit-6d7ae5a0f16a
Eyre, S. (2016) Social Media for Academics. https://www.youtube.com/watch?v=zPFNIT_bAdU
Greenhow, C., Robelia, B. & Hughes, J. (2009). Learning, teaching, and scholarship in a digital
age. Educational Research, 38(4), 233-259.
Katz, R. (2010). Scholars, scholarship, and the scholarly enterprise in the digital age. Educause
Review, 45(2), 44-56.
Kristof, N. (2014). Professors, we need you! https://www.nytimes.com/2014/02/16/opinion/
sunday/kristof-professors-we-need-you.html
Kumashiro, K. et al. (2005). Thinking collaboratively about the peer-review process for journal-
article publication. Harvard Educational Review, 75(3), 257-285.
Veletsianos, G. (2016). Social media in academia: Networked scholars. Routledge.