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Social Media for Academics
Fewer
Peter Kronenberg
NaturalScience.Careers
September 28, 2018
IHP, Frankfurt (Oder)
Social Media for Academics
Fewer
JOB

OPPOR-

TUNITIES
NETWORKED
SCHOLARS
TAKE
HOMES &
DISCUSSION
HOW CAN SOCIAL MEDIA

BE INTEGRATED INTO YOUR ACTIVITIES 

AS A SCIENTIST?
Why is social media for academics significant?
Fewer
Why is this social media for academics significant?
“participatory internet technologies …
have the potential to change the way academics
engage in scholarship”
“
Greenhow, Robelia & Hughes, 2009, p. 252
Fewer
Why is this social media for academics significant?
“information technology and the ‘consumerization
of everything’ may represent both the greatest
opportunity for scholars and scholarship in human
history and the greatest threat to the scholars
enterprise in the thousand-year history of the
Western university”
“
Katz, 2010, p. 48
Fewer
Why is this social media for academics significant?
“technology changes are going to flood how we
currently think about, do, and represent research
[…] [and the use of technology for scholarship] is
being largely ignored in colleges of education,
other than in simplistic and trivial ways.”
“
Kumashiro et al., 2005, p. 276
Fewer
Why is this social media for academics significant?
Fewer
Why is this social media for academics significant?
Networked Participatory Scholarship
Fewer
Why is this social media for academics significant?
Networked Participatory Scholarship
Fewer
“scholars’ use of social technologies and online
social networks to pursue, share, reflect upon,
critique, improve, validate, and further their
scholarship.”
Veletsianos, 2016, p. 15
Why is this social media for academics significant?
Networked Participatory Scholarship
Fewer
share
reflect
critique
improve
validate
Veletsianos, 2016, p. 15
pursue
openness

collaboration
transparency

Why is this social media for academics significant?
Networked Participatory Scholarship
Fewer
Platforms/
outletsUniversity
website
Personal
website
Blog
Social media
Academic
social media
Forums
Media
channels
Why is this social media for academics significant?
Networked Participatory Scholarship
Fewer
University
website
Personal
website
Blog
Social media
Academic
social media
Forums
Media
channels
“ask me
anything”
Podcasting
Policy
Open access
classes
Live tweeting
at conferences
Video
Peer review
online
Online
discussionsSharing
slides
Activities
Why is this social media for academics significant?
Networked Participatory Scholarship
Fewer
Veletsianos, 2016, p. 110
Why is this social media for academics significant?
Fewer
How can social media be integrated into your
scholarly activity?
Fewer
How can social media be integrated into your scholarly activity?
Activities on social media
Fewer
Publicising your work
Building your network
Engaging with the public
Managing information
How can social media be integrated into your scholarly activity?
Challenges on/with social media
Fewer
Crafting/maintaining
a professional identity online
Communicating effectively
Finding time and
scheduling social media
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
Make yourself be heard and seen!
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
Dunleavy, 2014
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
Website of your institute
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
Social media
Academic social
media
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
How can social media be integrated into your scholarly activity?
Using social media to publicise your work
Fewer
The “Twitter effect”
How can social media be integrated into your scholarly activity?
Building your network
Fewer
setup
content
population
network
building
establshing/
maintaining
growth
Online network: Phases of development
maintain
updates
How can social media be integrated into your scholarly activity?
Engaging with the public
Fewer
Dunleavy, 2014
How can social media be integrated into your scholarly activity?
Engaging with the public
Fewer
Kristof, 2014
How can social media be integrated into your scholarly activity?
Engaging with the public
Fewer
Audiences/communities
Media/press
Students
General public
Research community
Practitioners and 

policy makers
How can social media be integrated into your scholarly activity?
Using social media to manage information
Fewer
Veletsianos, 2016, p. 28
“blogging has become an absolute central part of what I do,
from working up ideas which then might become papers or
book chapters, to summarising things at a conference or a
keynote I’ve done, through to summarising key resources …
just a whole range of different things. And I find it very
motivational because people give you comments back.”
How can social media be integrated into your scholarly activity?
Using social media to manage information
Fewer
Useful software
TrelloEvernote OneNote
How can social media be integrated into your scholarly activity?
Using social media to manage information
Fewer
Validation of sources and content
Check
& verify!
How can social media be integrated into your scholarly activity?
Challenges on/with social media
Fewer
Crafting/maintaining
a professional identity online
Communicating effectively
Finding time and
scheduling social media
How can social media be integrated into your scholarly activity?
Crafting and maintaining a professional
online identity
Fewer
How can social media be integrated into your scholarly activity?
Fewer
Eyre, 2016
You: field trips, teaching, conferences, symposia, research, practice,
team work, funding application, job seeking
This makes: presentations, papers, essays/thesis, data sets, software,
art, reports, course material
Which morphs into: micro or macro blog posts, podcast series,
documentaries, live Q&A, conversations
Which can be expressed by: audio, video,
text, images, virtual worlds, maps, posters
You’re not
adding bricks,
you’re re-
representing
them!
How can social media be integrated into your scholarly activity?
Communicating effectively online
Fewer
Who am I communicating with?
How am I communicating?
Does it work?
What to do when communication turns nasty…
How can social media be integrated into your scholarly activity?
Finding time for social media
Fewer
Recognise distractions
Schedule & automate
Time for social media and time for scholarship
How can social media be integrated into your scholarly activity?
Finding time for social media
Fewer
Tools for scheduling
SelfControl
How can social media be integrated into your scholarly activity?
Finding time for social media
Fewer
Tools for scheduling Pomodoro Timer
How can social media be integrated into your scholarly activity?
Fewer
Publicising your work
Building your network
Engaging with the public
Crafting/maintaining
a professional identity online
Communicating effectively
Finding time and
scheduling social media
Managing information
How can social media be integrated into
engaging with job opportunities?
Fewer
Social Media for Academics
Fewer
D
Any questions?
Thanks!
You can find me at: @petekronenberg p.kronenberg@naturalscience.careers
Link to digital handout: https://goo.gl/ZXhEUG
Works cited
Fewer
D
Carrigan, M. (2016). Social media for academics. Sage.
Dunleavy, P. (2014). Are you an academic hermit? https://medium.com/advice-and-help-in-
authoring-a-phd-or-non-fiction/are-you-an-academic-hermit-6d7ae5a0f16a
Eyre, S. (2016) Social Media for Academics. https://www.youtube.com/watch?v=zPFNIT_bAdU
Greenhow, C., Robelia, B. & Hughes, J. (2009). Learning, teaching, and scholarship in a digital
age. Educational Research, 38(4), 233-259.
Katz, R. (2010). Scholars, scholarship, and the scholarly enterprise in the digital age. Educause
Review, 45(2), 44-56.
Kristof, N. (2014). Professors, we need you! https://www.nytimes.com/2014/02/16/opinion/
sunday/kristof-professors-we-need-you.html
Kumashiro, K. et al. (2005). Thinking collaboratively about the peer-review process for journal-
article publication. Harvard Educational Review, 75(3), 257-285.
Veletsianos, G. (2016). Social media in academia: Networked scholars. Routledge.

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Social Media for Academics: Publicize Work, Build Networks & Engage

  • 1. Social Media for Academics Fewer Peter Kronenberg NaturalScience.Careers September 28, 2018 IHP, Frankfurt (Oder)
  • 2. Social Media for Academics Fewer JOB
 OPPOR-
 TUNITIES NETWORKED SCHOLARS TAKE HOMES & DISCUSSION HOW CAN SOCIAL MEDIA
 BE INTEGRATED INTO YOUR ACTIVITIES 
 AS A SCIENTIST?
  • 3. Why is social media for academics significant? Fewer
  • 4. Why is this social media for academics significant? “participatory internet technologies … have the potential to change the way academics engage in scholarship” “ Greenhow, Robelia & Hughes, 2009, p. 252 Fewer
  • 5. Why is this social media for academics significant? “information technology and the ‘consumerization of everything’ may represent both the greatest opportunity for scholars and scholarship in human history and the greatest threat to the scholars enterprise in the thousand-year history of the Western university” “ Katz, 2010, p. 48 Fewer
  • 6. Why is this social media for academics significant? “technology changes are going to flood how we currently think about, do, and represent research […] [and the use of technology for scholarship] is being largely ignored in colleges of education, other than in simplistic and trivial ways.” “ Kumashiro et al., 2005, p. 276 Fewer
  • 7. Why is this social media for academics significant? Fewer
  • 8. Why is this social media for academics significant? Networked Participatory Scholarship Fewer
  • 9. Why is this social media for academics significant? Networked Participatory Scholarship Fewer “scholars’ use of social technologies and online social networks to pursue, share, reflect upon, critique, improve, validate, and further their scholarship.” Veletsianos, 2016, p. 15
  • 10. Why is this social media for academics significant? Networked Participatory Scholarship Fewer share reflect critique improve validate Veletsianos, 2016, p. 15 pursue openness
 collaboration transparency

  • 11. Why is this social media for academics significant? Networked Participatory Scholarship Fewer Platforms/ outletsUniversity website Personal website Blog Social media Academic social media Forums Media channels
  • 12. Why is this social media for academics significant? Networked Participatory Scholarship Fewer University website Personal website Blog Social media Academic social media Forums Media channels “ask me anything” Podcasting Policy Open access classes Live tweeting at conferences Video Peer review online Online discussionsSharing slides Activities
  • 13. Why is this social media for academics significant? Networked Participatory Scholarship Fewer Veletsianos, 2016, p. 110
  • 14. Why is this social media for academics significant? Fewer
  • 15. How can social media be integrated into your scholarly activity? Fewer
  • 16. How can social media be integrated into your scholarly activity? Activities on social media Fewer Publicising your work Building your network Engaging with the public Managing information
  • 17. How can social media be integrated into your scholarly activity? Challenges on/with social media Fewer Crafting/maintaining a professional identity online Communicating effectively Finding time and scheduling social media
  • 18. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer Make yourself be heard and seen!
  • 19. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer Dunleavy, 2014
  • 20. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer
  • 21. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer Website of your institute
  • 22. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer Social media Academic social media
  • 23. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer
  • 24. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer
  • 25. How can social media be integrated into your scholarly activity? Using social media to publicise your work Fewer The “Twitter effect”
  • 26. How can social media be integrated into your scholarly activity? Building your network Fewer setup content population network building establshing/ maintaining growth Online network: Phases of development maintain updates
  • 27. How can social media be integrated into your scholarly activity? Engaging with the public Fewer Dunleavy, 2014
  • 28. How can social media be integrated into your scholarly activity? Engaging with the public Fewer Kristof, 2014
  • 29. How can social media be integrated into your scholarly activity? Engaging with the public Fewer Audiences/communities Media/press Students General public Research community Practitioners and 
 policy makers
  • 30. How can social media be integrated into your scholarly activity? Using social media to manage information Fewer Veletsianos, 2016, p. 28 “blogging has become an absolute central part of what I do, from working up ideas which then might become papers or book chapters, to summarising things at a conference or a keynote I’ve done, through to summarising key resources … just a whole range of different things. And I find it very motivational because people give you comments back.”
  • 31. How can social media be integrated into your scholarly activity? Using social media to manage information Fewer Useful software TrelloEvernote OneNote
  • 32. How can social media be integrated into your scholarly activity? Using social media to manage information Fewer Validation of sources and content Check & verify!
  • 33. How can social media be integrated into your scholarly activity? Challenges on/with social media Fewer Crafting/maintaining a professional identity online Communicating effectively Finding time and scheduling social media
  • 34. How can social media be integrated into your scholarly activity? Crafting and maintaining a professional online identity Fewer
  • 35. How can social media be integrated into your scholarly activity? Fewer Eyre, 2016 You: field trips, teaching, conferences, symposia, research, practice, team work, funding application, job seeking This makes: presentations, papers, essays/thesis, data sets, software, art, reports, course material Which morphs into: micro or macro blog posts, podcast series, documentaries, live Q&A, conversations Which can be expressed by: audio, video, text, images, virtual worlds, maps, posters You’re not adding bricks, you’re re- representing them!
  • 36. How can social media be integrated into your scholarly activity? Communicating effectively online Fewer Who am I communicating with? How am I communicating? Does it work? What to do when communication turns nasty…
  • 37. How can social media be integrated into your scholarly activity? Finding time for social media Fewer Recognise distractions Schedule & automate Time for social media and time for scholarship
  • 38. How can social media be integrated into your scholarly activity? Finding time for social media Fewer Tools for scheduling SelfControl
  • 39. How can social media be integrated into your scholarly activity? Finding time for social media Fewer Tools for scheduling Pomodoro Timer
  • 40. How can social media be integrated into your scholarly activity? Fewer Publicising your work Building your network Engaging with the public Crafting/maintaining a professional identity online Communicating effectively Finding time and scheduling social media Managing information
  • 41. How can social media be integrated into engaging with job opportunities? Fewer
  • 42. Social Media for Academics Fewer D Any questions? Thanks! You can find me at: @petekronenberg p.kronenberg@naturalscience.careers Link to digital handout: https://goo.gl/ZXhEUG
  • 43. Works cited Fewer D Carrigan, M. (2016). Social media for academics. Sage. Dunleavy, P. (2014). Are you an academic hermit? https://medium.com/advice-and-help-in- authoring-a-phd-or-non-fiction/are-you-an-academic-hermit-6d7ae5a0f16a Eyre, S. (2016) Social Media for Academics. https://www.youtube.com/watch?v=zPFNIT_bAdU Greenhow, C., Robelia, B. & Hughes, J. (2009). Learning, teaching, and scholarship in a digital age. Educational Research, 38(4), 233-259. Katz, R. (2010). Scholars, scholarship, and the scholarly enterprise in the digital age. Educause Review, 45(2), 44-56. Kristof, N. (2014). Professors, we need you! https://www.nytimes.com/2014/02/16/opinion/ sunday/kristof-professors-we-need-you.html Kumashiro, K. et al. (2005). Thinking collaboratively about the peer-review process for journal- article publication. Harvard Educational Review, 75(3), 257-285. Veletsianos, G. (2016). Social media in academia: Networked scholars. Routledge.