Highlights of DLD 2017 in Munich. More then 1000 digital experts, innovative corporations and brands in in January 2017 to discuss ideas and visions around technology, media and marketing. This Mini-Trendreport gives you an overview on some Learnings and Take Aways and offers some links what to watch and how to learn more.

1. Report
DLD2017*
Trend
Munich, January 15 – 17, 2017

2. What do
Peter Schwarzenbauer (BMW Group),
Tyler Brule (Monocle),
Isabella Rossellini,
Brad Smith (Microsoft),
Tom Enders (Airbus)
and Demis Hassabis (DeepMind)
have in common?
They all attended the
DLD2017* - the Digital
Lifestyle, Design
Conference - in Munich.

3. About DLD:
The Economist calls it „The most influential tech conference in
Europe.” - Digital Life Design (DLD) is a global conference
network, organized by the Munich based editors house
Hubert Burda Media. In 2005, Stephanie Czerny and Marcel
Reichart founded DLD as an annual conference with the
purpose to connect business, creative and social leaders,
opinion formers and investors for crossover conversation
and inspiration.
DLD brings together more than 1.000 participants – start ups,
corporations & brands, artists, futurists and visionary leaders
– and acts as a platform for an exchange of future visions
and experiences, driven by the mission to create a network
of innovation, digital prospects, science and culture.
Since its first gathering, DLD hosted events in New
York, Beijing, San Francisco, London, Moscow, New Delhi, Rio
de Janeiro, Hong Kong, Tel Aviv and Munich.
http://www.dld-conference.com/

4. From the Program:
• Are Bots The Future of Government
• The Contextual Internet – The User Strikes Back
• The Elephant in the Room: How to Cope With a New Reality
• The Future of Storytelling And Content Creation
• How Data & AI Disrupts Business Processes
• Friending the News
• Money Kills Creativity?
Full Program here: http://www.dld-
conference.com/DLD17/program#program-2017-01-15
All Videos here: http://www.dld-
conference.com/DLD17#program

5. No surprise:
Artificial Intellicency &
Voice Control hand been the
two dominating trends discussed
at DLD 2017.
So forget about chess, when it comes
to “Machine vs. Man“. The board game
“Go“ is the real knack for Artificial Intelligence.
Google is celebrating a break through with its
software AlphaGo by DeepMind - as it is able to
win against a professional Go-Players in this
super complex game. Interested to learn more?
Have a look into this video: http://bit.ly/2a3h1GY
Voice controll fans could experience a showroom run
by „Nest“ at DLD 2017 and Tony Fadell, CEO and Founder
of Nest presented it http://bit.ly/2jZZJeR

6. ”We need more
digital skill
trainings. That´s
what we really
need to talk
about!“
www.dld-conference.com

7. ”We want
machines
to spot the next
Harry Potter or
Games of Thrones.
AI and machines learning
will be super important for
storytelling.“
Allen Lau, WattPad

8. !Since it´s first gathering in 2005 DLD has always
been a tech savy meeting – optimistic and full of ideas
and vision for the years to come – with highest expectations and lofty visions for
the latest technology. 2017 - for the first time – it was a bit different. Panelists and
participants expressed scepticism. Timotheus Höttges, CEO of Telekom, nailed
down these risks: „It´s about jobs, privacy and security.“
1. Jobs: Digitaliszation, especially AI, is jeopardizing jobs. No doubt about this.
Whatever could be automated will be automated. Humans will be needed for
functions too complicated for robots. And we hope there will be enough jobs in
the future.
2. Privacy: Loosing your privacy is loosing freedom. But opinions are widely
spread how much freedom we need and how much more we may benefit from
sharing more data. In the future we have to enable and train users to keep
data under control.
3. Security: Cyber criminalization will be a key risk and concern of government
and in corporations. This effects not only the U.S. election. It has an effect on
all of us in our homes.
Why you should have been there …
Trends &
Take Aways

9. X
Considering the fake news debate,
Matthias Döpfner (Axel Springer Media)
thinks that "since mankind exists, we have
fake news. What's new is that with Social
Media we have more transparency about that.
The debate is completely overrated but it shows that
a trustful source is of importance“
http://www.dld-conference.com/blog_posts/the-future-of-publishing-houses

10. ”We have more
journalists in our
business today
than 20 years ago.“
Matthias Döpfner,
CEO Axel Springer Media

11. “Beyond Technology And Data“ – about the impact of technology on
corporations, leaders and jobs: http://bit.ly/2iQUNLt
You have to look into…
Must read
& Must see
2
”The Future of Publishing Houses“ – what makes a modern
publishing house today: http://bit.ly/2k45jB8
1
3
”The Future of Storytelling“ - why machines will be important for
Storytellers in the future: http://bit.ly/2k472Gq
”The Future of Creative Collaboration“ - why collaboration is so
important for brands and designers http://bit.ly/2iQLTO04

12. Made by
Petra Sammer
Partner | Chief Creative Officer
Ketchum
/PetraSammer

Sources:
http://www.dld-conference.com/,
http://www.sueddeutsche.de/thema/DLD,
http://www.faz.net/aktuell/wirtschaft/netzkonferenz-dld/
Images:
http://www.dld-conference.com/,