Personal Information
Organization / Workplace
Tampere Area, Finland Finland
Occupation
CEO, Co-Founder, Owner, Creative Director
Industry
Advertising / Marketing / PR
Website
http://atomi.com/
About
It is time to come out of the closet. I studied literature in university. So how come the researcher of beat and sci-fi literature lost the battle against “The Man” and joined the dark side of consumerism, marketing and brands? Yep, of course, the stories.
I promise not to go into tear-jerking storylines on how telling stories in marketing are comparable to telling stories by the campfire, but the best marketing stories DO have relevance in our world. They guide us all in a way that helps the sales guys do their their job better, and at the same time help businesses and organizations along their path to the hearts and minds of customers. (Sometimes you even get some thumbs-ups along the ...
Likes
(22)B2B Content Marketing: the power of emotions based marketing
SAP Customer Experience
•
10 years ago
The Art of Compromise: it's an agency/client thing
Velocity Partners
•
10 years ago
Digital Path to Purchase: From Content to Conversion
Trepoint
•
7 years ago
The Content Matrix: Your Key to a Successful Content Strategy
Kevin Cain
•
10 years ago
5 Steps Guide to Building a Customer Centric Company
Customericare
•
9 years ago
Kari Neilimo Magentan aamiaisseminaarissa 28.11.2012
BearingPoint Finland
•
11 years ago
Tesla Marketing Plan
dpayne05
•
10 years ago
Sisältömarkkinointi 2014
Vapa Media
•
9 years ago
Vinkkejä verkkosivujen uudistamista harkitsevalle
Atomi
•
9 years ago
Asiantuntijaorganisaation luvuilla johtaminen - Turku 11.3.2010
ValueFrame Oy
•
14 years ago
23 social and digital services agencies should offer
Jay Baer
•
11 years ago
Multichannel marketing
Looking for the next adventure
•
10 years ago
Multichannel me - Chasing after the multichannel user
frog
•
13 years ago
Kasvuhakkerointi - luento Turun kauppakorkeakoululla (2014)
Joni Salminen
•
9 years ago
Successfully Integrating Social Media into Live Events
Sarah Charlton
•
10 years ago
Järjestö ja tapahtumamarkkinointi
Piritta Seppälä
•
11 years ago
The Search for Meaning in B2B Marketing
Velocity Partners
•
10 years ago
Your Sales Pitch Sucks!
Slides That Rock
•
10 years ago
Asiakaslehti verkkosisällön lähteenä
Tuija Riekkinen
•
11 years ago
Johdata asiakkaasi verkkoon. Opas koukuttavan sisältöstrategian luomiseen.
Sisältöstrategia
•
11 years ago
Storytelling in 2014
Gary Vaynerchuk
•
10 years ago
The 25 Must-Read Content Marketing Presentations of 2013
David Laubner
•
10 years ago
Personal Information
Organization / Workplace
Tampere Area, Finland Finland
Occupation
CEO, Co-Founder, Owner, Creative Director
Industry
Advertising / Marketing / PR
Website
http://atomi.com/
About
It is time to come out of the closet. I studied literature in university. So how come the researcher of beat and sci-fi literature lost the battle against “The Man” and joined the dark side of consumerism, marketing and brands? Yep, of course, the stories.
I promise not to go into tear-jerking storylines on how telling stories in marketing are comparable to telling stories by the campfire, but the best marketing stories DO have relevance in our world. They guide us all in a way that helps the sales guys do their their job better, and at the same time help businesses and organizations along their path to the hearts and minds of customers. (Sometimes you even get some thumbs-ups along the ...