The Networked Librarian: Libraries as social networks
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Director Lee Rainie describes how libraries can be actors in building and participating in social networks through their use of social media such as Facebook, Twitter, and blogging and through delivering their time-tested — and trusted — services to their patrons. More: http://pewinternet.org/Presentations/2011/May/San-Francisco-Public-Library.aspx
![Libraries as social networks Lee Rainie, Director, Pew Internet Project 5.6.11 San Francisco library system Email: [email_address] Twitter: @Lrainie](https://image.slidesharecdn.com/2011-5611-sanfrancisco-librariesassocialnetworks-110506160629-phpapp01/85/The-Networked-Librarian-Libraries-as-social-networks-1-320.jpg)
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The Networked Librarian: Libraries as social networks
- 1. Libraries as social networks Lee Rainie, Director, Pew Internet Project 5.6.11 San Francisco library system Email: [email_address] Twitter: @Lrainie
- 2. The rise of networked individuals Barry Wellman – University of Toronto (my co-author)
- 5. Revolution #1 Internet and Broadband
- 7. 70% 66%
- 8. Demographic factors correlated w/ broadband adoption 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Prefers speaking Spanish in our interviews Married or living with partner Disabled Employed full time African-American
- 10. Consequences for info ecosystem Explosion of creators and niches
- 15. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption
- 16. Revolution #2 Wireless Connectivity
- 17. Cell phone owners – 85% adults 96 % 90% 85% 58% Urban-84% Suburban-86% Rural-77%
- 18. 2/22/2011
- 19. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%
- 20. Demographic factors related to mobile connectivity 10/5/2010 Trends in Home Broadband Adoption Positive correlation Negative correlation College grad Less than high school education $75,000+ household income <$30,000 household income Parent of minor child Rural Republican ??? Spanish dominant in language preference
- 21. Cell owners are doing more with their phones than ever before 2/22/2011
- 23. 85% use cell phones 35% have apps 24% use apps All adults May 2010 and Nov 2010 surveys 1 in 4 adults use apps
- 24. 55% of adults own laptops – up from 30% in 2006 45% of adults own MP3 players – up from 11% in 2005 50% of adults own DVRs – up from 3% in 2002 42% of adults own game consoles 7% of adults own e-book readers - Kindle 7% of adults own tablet computer – iPad doubled in 6 months
- 25. Consequences for info ecosystem Anywhere Any device Presence Place Any time Alone together
- 28. Revolution #3 Social Networking
- 29. The social networking population is more diverse than you might think 2/22/2011 5x 5x 7x 5x
- 30. Demographic factors correlated w/ SNS use 10/5/2010 Trends in Home Broadband Adoption Positive correlation Negative correlation Under age 30 Senior citizen (age 65+) Female (overall) Male (frequency) Rural Parent with minor child at home Non-cell user Some college Disability Urban
- 51. Be not afraid
Editor's Notes
- Title: Libraries as social networks Subject: Lee Rainie, Director of the Pew Research Center's Internet & American Life Project, will discuss the latest research findings of the Project about how Americans use the internet and cell phones. He will describe how libraries can be actors in building and participating in social networks through their use of social media such as Facebook, Twitter, and blogging and through delivering their time-tested -- and trusted -- services to their patrons.
- Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
- The info ecology changes thanks to rise of internet/broadband. Volume of information rises 20-30% per year. Never had anything close to this in human history. Velocity of information increases, especially in groups. Personally relevant news speeds up as people customize personal feeds, alerts, listservs, group communications. Vibrance of information/media increases as bandwidth increases and computing power grows so media experiences become more immersive and compelling Valence/relevance of information grows in the era of the “Daily Me” and “Daily Us” and custom feeds. 2 mins
- Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
- This is the way Pew Internet measures content creation….
- 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
- The change wrought by mobile is that people are perpetually connected and pervasively available. It means that media and people are available anywhere with any device on any of three screens. Quick tout of Nielsen 3-Screen research (unless you want to do that) and how this shifts the venues and times of people’s encounters with media. Consumers run the playlist now, not the media companies. This changes people’s sense of place (and placelessness) and present. They can be with any one at any time and this creates the reality of “absent presence”.
- In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that. The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.