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Understanding the Participatory News Consumer: Local News Enthusiasts

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

1) Online news and information consumption has become portable, participatory, and personalized as people access news on mobile devices and through social media. 2) Over half of American adults want more local news coverage. Local news enthusiasts are more engaged with social media and customizing their news experience. 3) As technologies change how people access and interact with information, news providers must leverage new formats like social networks to better engage audiences and disseminate their content.

Technology
1 of 58
Online News and Information: Portable, Participatory and Personalized Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project Philly.Com August 12 th , 2010
Pew Internet Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Mobile Got to Do With It?
US Adult Cell Phone Use
Laptops are Becoming the Computer of Choice
Mobile Internet Use
US Adult Wireless Internet Use
Feb 2010
Feb 2010
What’s Mobile Got to Do With It? ,[object Object],[object Object],[object Object],[object Object]
US Teen Mobile Use
US Teen Mobile Use
 
US Teen Internet Access
 
 
US Social Network Site Use
US Adult Social Media Use % of Online Adults Who Use SNS/Twitter, May 2010
US Adult Social Media Use, by Race % of Online Adults Who Use SNS/Twitter, May 2010
US Teens Aren’t That Into Twitter
SNS Take the Place of Blogging?
Blogging is Also Down For Young Adults
Highlights of the New Information Ecology
Then and Now
The “New” Information Ecology ,[object Object],[object Object],[object Object],[object Object],[object Object]
The “New” Information Ecology ,[object Object],70% of adults say they are overwhelmed by the amount of news and information available today
Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet The “New” Information Ecology
The “New” Information Ecology Where Americans get their news and information on a typical day
The “New” Information Ecology ,[object Object],[object Object],[object Object]
71% of American adults ever get news or information online The majority of online news and information consumers are under age 50 The Online News Consumer
71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30 The Online News Consumer *The median age of online news/info consumers is 40
Online News/Information Consumers… ,[object Object],[object Object],[object Object],[object Object]
The Online News Consumer % of Online News/Info Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information
The Online News Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News/Information Topics?
The Online News Consumer % of Online News/Info Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites
The Online News Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News/Info Consumers
The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 7% of all people who get news online have a favorite online news source they would be willing to pay for
Local news outlets rank surprisingly high among favorite online news sources
The Online News/Info Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online News and Information ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online information is portable
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online information is participatory
[object Object],[object Object],Online information is participatory
[object Object],[object Object],[object Object],Online information is personalized
What Topics Do Not Get Enough Coverage? ,[object Object],[object Object],[object Object]
Local News Enthusiasts Are… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adults Who Want More Coverage of Their Neighborhood or Community are… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging New Technologies
No longer like this…
Now like this…
Being a node in a social network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Being a node in a social network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally…. IT PRESENTS UNIQUE OPPORTUNITIES The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
Available at www.pewinternet.org... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Understanding the Participatory News Consumer: Local News Enthusiasts

  • 1. Online News and Information: Portable, Participatory and Personalized Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project Philly.Com August 12 th , 2010
  • 2.
  • 3.
  • 4. What’s Mobile Got to Do With It?
  • 5. US Adult Cell Phone Use
  • 6. Laptops are Becoming the Computer of Choice
  • 8. US Adult Wireless Internet Use
  • 11.
  • 14.  
  • 16.  
  • 17.  
  • 18. US Social Network Site Use
  • 19. US Adult Social Media Use % of Online Adults Who Use SNS/Twitter, May 2010
  • 20. US Adult Social Media Use, by Race % of Online Adults Who Use SNS/Twitter, May 2010
  • 21. US Teens Aren’t That Into Twitter
  • 22. SNS Take the Place of Blogging?
  • 23. Blogging is Also Down For Young Adults
  • 24. Highlights of the New Information Ecology
  • 26.
  • 27.
  • 28. Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet The “New” Information Ecology
  • 29. The “New” Information Ecology Where Americans get their news and information on a typical day
  • 30.
  • 31. 71% of American adults ever get news or information online The majority of online news and information consumers are under age 50 The Online News Consumer
  • 32. 71% of American adults ever get news or information online Almost a third of online news and information consumers are under age 30 The Online News Consumer *The median age of online news/info consumers is 40
  • 33.
  • 34. The Online News Consumer % of Online News/Info Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information
  • 35. The Online News Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News/Information Topics?
  • 36. The Online News Consumer % of Online News/Info Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites
  • 37. The Online News Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News/Info Consumers
  • 38. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
  • 39. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 7% of all people who get news online have a favorite online news source they would be willing to pay for
  • 40. Local news outlets rank surprisingly high among favorite online news sources
  • 41.
  • 42.
  • 43.
  • 44.  
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 52. No longer like this…
  • 54.
  • 55.
  • 56. Finally…. IT PRESENTS UNIQUE OPPORTUNITIES The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
  • 57.
  • 58.