quản trị chiến lược

2. Defining Strategic Management
• Strategic management can be defined as the art and
science of
• Formulating,
• Implementing,
• Evaluating
• Cross-functional decisions that enable an organization
to achieve its objec-tives.

3. Stages of Strategic Management

4. Strategy formulation
1. Developing A Vision And Mission
2. Identifying An Organization’s External Opportunities
And Threats
3. Determining Internal Strengths And Weaknesses
4. Establishing Long-term Objective
5. Generating Alternative Strategies
6. Choosing Particular Strategies To Pursue

5. Strategy-formulation Issues
1. What New Businesses To Enter
2. What Businesses To Abandon
3. How To Allocate Resources
4. Whether To Expand Operations Or Diversify,
5. Whether To Enter International Markets,
6. Whether To Merge Or Form A Joint Venture
7. How To Avoid A Hostile Takeover

6. Strategy implementation
• establish annual objectives
• devise policies
• motivate employees
• allocate resources
• so that formulated strategies can be
executed.

7. Strategy evaluation
• reviewing external and internal factors that
are the bases for current strategies
• measuring performance
• taking corrective actions.

8. The Strategic-Management Model