The document discusses strategies for local businesses to improve their online visibility and attract more local customers. It outlines five common challenges that businesses face, such as not being visible in local search results or having good rankings but not in the desired city. For each situation, it provides 25 tips across categories like optimizing online listings, getting reviews, paid search campaigns, and encouraging customer feedback. The strategies aim to help businesses effectively target their marketing efforts based on their specific needs.
5. @PhilRozek | LocalVisibilitySystem.com #MNSearch
Should help launch
word-of-mouth
Should boost your
online reputation
Should not burn up
all your time
It should be a launching pad
6. @PhilRozek | LocalVisibilitySystem.com #MNSearch
5 common situations
x 5 ways to get traction
Focus on the highest-payoff activities
…for your specific situation
48. @PhilRozek | LocalVisibilitySystem.com #MNSearch
#24: Consider asking non-customers
Like whom?
• Recipients of pro
bono work
• Free-consultation
people
• Other business
owners
• Peers
50. @PhilRozek | LocalVisibilitySystem.com #MNSearch
Best of: 7 quick wins you can use
today in any situation
Use wildcards for
KW research
Create a page for
each specific service
Show off your reviews
Diversify your reviews
Mine your reviews
Lengthen stubby pages
Create giant FAQ page
& study it with CrazyEgg
52. moz.com/local/categories – Moz.com
whitespark.ca/review-handout-generator – Darren Shaw
Google Now Showing Local Results for State Wide Searches
– Mike Ramsey (via Search Engine Journal)
Designing Business Location Website Pages: Part One – Single Location Business
– Aaron Weiche (via LocalU.org)
The Lazy Man’s Way to Find Meetup.com Local Link Opportunities – me
Which Local Review Sites Are on Your Side? – me
Mining Your Online Reviews: 25 Nuggets You Can Use to Get More Local
Customers – me
@PhilRozek | LocalVisibilitySystem.com #MNSearch
Resources and further reading