You will learn all you need to succeed in Search Engine Optimization. Get all the best practices, from on-page SEO to technical SEO to link building strategies!
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SEO
CONTENTS
INTRODUCTION..............................................................1
LONG TAIL KEYWORDS................................................3
RESEARCH SUITABLE KEYWORDS............................4
OPTIMIZE YOUR MAIN TITLE TAG AND YOUR POST
HEADLINE........................................................................5
WRITE AN ENGAGING META DESCRIPTION.............7
OPTIMIZE YOUR SITE ARCHITECTURE & YOUR
URL.....................................................................................8
KEYWORDS IN URLS: STILL A GOOD THING............9
EVALUATE USAGE DATA & WEBSITE SPEED...........10
BUILD AUDIENCES THROUGH SOCIAL
MEDIA...............................................................................11
CONCLUSION..................................................................13
4. Introduction
The world of Internet is all about keeping up. With every
single thing being uploaded on the internet, through the
wide expanse of sites, you get only one message – buck
up so you can
keep up.
It is a fact that
you cannot live
up to the
demands and
needs of the
present time
with everything
the internet has to offer – it is practically impossible; but
if you are one of the contributors of the data on the
internet, then you must always aim to publish your
content up there, right in front of everyone’s faces, and let
it be something that everyone wants to read.
However, if all of this was such a piece of cake, there
would be no point of search engines and everyone would
know everything.
With so much competition, you can be the number one hit
5. Introduction
on the SERPs only if you are a smart search engine
optimizer and a remarkable content writer.
Here are some of the best tips that you can apply in 2017
to help you get to that level.
Long Tail Keywords
The very first step of a successful SEO strategy is to pick
out the most suitable keywords for the content on your
site. SEO experts from all around the world advise you to
achieve your traffic building by the use of long-tail key-
words. The best possible way of using long-tail keywords
is to incorporate them in informative content on blogs that
are written specifically for a targeted audience.
6. Introduction
Research Suitable Keywords
The second task for you is to carry out a thorough
research to find the most common search terms by your
target audience. You will have to look at the search
volume and competition to ensure that you choose the
most effective keywords that assist you in boosting the
traffic on your website to a great extent.
8. Optimize Your Main Title Tag &
Your Post Headline
Optimizing the main title tag is some extremely important
to do if you want to ensure effective search engine opti-
mization for your website. Doing this will ensure that
when someone searches for the relevant keywords, they
can find your website more readily. Therefore, it is always
a good idea to use a creative tagline, or an interesting
slogan or keyword right before your brand name.
Moreover, you should SEO optimize the headline of
every webpage or every blog post on your site. Keep in
mind that your headline should be captivating enough to
make people want to click on it, and contains enough de-
scription so it gets a higher search engine ranking.
10. Write an Engaging Meta
Description
Meta description is the name given to those few lines that
are seen in search results below your headline. If this
short description is well-written, there will definitely be
more traffic on your website.
Optimize Your Site Architecture & Your URL
The search engine spiders or the users should never have
any difficulty in finding any content on your site. In order
to ensure this, many websites have the most important
webpages within at most three clicks from the homepage.
The easiest way of checking if some content is too far
away is to note the URL structure. You must have a clean
and clear URL in order to build more traffic by SEO. This
makes your website easy to remember and share for the
users, and quick to crawl for the search engines.
12. Keywords in URLs: still
a good thing
The world of SEO still appreciates using the keywords
that you use to target your audience in your URLs. This
can prove helpful for you for many reasons.
First of all, your keywords can be seen by the people who
see your URL on any email, social media, or when they
hover on a link and realize they are getting exactly what
they wanted and expected.
Secondly, the URLs of your website will be copy and
pasted on a regular basis. In cases where there is no
anchor content used with a link, the URL itself will act as
the anchor text. This can be a powerful input to get better
rankings.
Thirdly, the keywords you use in URLs, show up in
search results. This is important to you because research
on search engine optimization has concluded that the
URL is one the elements that most searchers consider
when they’re choosing a site to click.
13. Evaluate Usage Data & Website
Speed
Your SEO practices can be greatly affected by the usage
data of your website. You should analyze this data and
check whether people choose to spend more than a
minute on your site.
The time your website takes to load also has a great
impact on your search engine ranking. You should
immediately start thinking of ways to improve loading
speed of your site if it takes too long to open due to an
excess of flash content or imagery. Make sure your
website does not have any performance problems.
15. Build Audiences Through
Social Media
This is an off-page SEO technique. Your overall search
results can reach a new level through an efficient use of
social media. Therefore, an easy way to start with
off-page search engine optimization is to develop content
and share and post it on all your social media profiles for
efficient link-building.
Another simple way of gathering more traffic is using
Google+ for business. Google+ is highly integrated with
all other Google apps and aspects, and you will see a
significant effect on your search engine rankings if you
share your content through this social media platform.
17. Conclusion
It is important to note that neither of the SEO techniques
you use will give you results immediately. These tips take
some time in showing their effect after you have applied
them. At the same time, each of these things may not be
relevant to your website; it is advised to always analyze
your requirements and then take steps.