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DIGITAL
MARKETING
IN 2017
THE BEST PRACTICES INTHE BEST PRACTICES IN
$
SEO
CONTENTS
INTRODUCTION..............................................................1
LONG TAIL KEYWORDS................................................3
RESEARCH SUITABLE KEYWORDS............................4
OPTIMIZE YOUR MAIN TITLE TAG AND YOUR POST
HEADLINE........................................................................5
WRITE AN ENGAGING META DESCRIPTION.............7
OPTIMIZE YOUR SITE ARCHITECTURE & YOUR
URL.....................................................................................8
KEYWORDS IN URLS: STILL A GOOD THING............9
EVALUATE USAGE DATA & WEBSITE SPEED...........10
BUILD AUDIENCES THROUGH SOCIAL
MEDIA...............................................................................11
CONCLUSION..................................................................13
$
INTRODUCTION
Introduction
The world of Internet is all about keeping up. With every
single thing being uploaded on the internet, through the
wide expanse of sites, you get only one message – buck
up so you can
keep up.
It is a fact that
you cannot live
up to the
demands and
needs of the
present time
with everything
the internet has to offer – it is practically impossible; but
if you are one of the contributors of the data on the
internet, then you must always aim to publish your
content up there, right in front of everyone’s faces, and let
it be something that everyone wants to read.
However, if all of this was such a piece of cake, there
would be no point of search engines and everyone would
know everything.
With so much competition, you can be the number one hit
Introduction
on the SERPs only if you are a smart search engine
optimizer and a remarkable content writer.
Here are some of the best tips that you can apply in 2017
to help you get to that level.
Long Tail Keywords
The very first step of a successful SEO strategy is to pick
out the most suitable keywords for the content on your
site. SEO experts from all around the world advise you to
achieve your traffic building by the use of long-tail key-
words. The best possible way of using long-tail keywords
is to incorporate them in informative content on blogs that
are written specifically for a targeted audience.
Introduction
Research Suitable Keywords
The second task for you is to carry out a thorough
research to find the most common search terms by your
target audience. You will have to look at the search
volume and competition to ensure that you choose the
most effective keywords that assist you in boosting the
traffic on your website to a great extent.
$
Optimize Your
Main Title Tag &
Your Post Headline
Optimize Your Main Title Tag &
Your Post Headline
Optimizing the main title tag is some extremely important
to do if you want to ensure effective search engine opti-
mization for your website. Doing this will ensure that
when someone searches for the relevant keywords, they
can find your website more readily. Therefore, it is always
a good idea to use a creative tagline, or an interesting
slogan or keyword right before your brand name.
Moreover, you should SEO optimize the headline of
every webpage or every blog post on your site. Keep in
mind that your headline should be captivating enough to
make people want to click on it, and contains enough de-
scription so it gets a higher search engine ranking.
$
Write an Engaging
Meta Description
Optimize Your Site
Architecture & Your URL
Write an Engaging Meta
Description
Meta description is the name given to those few lines that
are seen in search results below your headline. If this
short description is well-written, there will definitely be
more traffic on your website.
Optimize Your Site Architecture & Your URL
The search engine spiders or the users should never have
any difficulty in finding any content on your site. In order
to ensure this, many websites have the most important
webpages within at most three clicks from the homepage.
The easiest way of checking if some content is too far
away is to note the URL structure. You must have a clean
and clear URL in order to build more traffic by SEO. This
makes your website easy to remember and share for the
users, and quick to crawl for the search engines.
$
Keywords in URLs:
still a go od thing
Evaluate Usage Data &
Website Speed
Keywords in URLs: still
a good thing
The world of SEO still appreciates using the keywords
that you use to target your audience in your URLs. This
can prove helpful for you for many reasons.
First of all, your keywords can be seen by the people who
see your URL on any email, social media, or when they
hover on a link and realize they are getting exactly what
they wanted and expected.
Secondly, the URLs of your website will be copy and
pasted on a regular basis. In cases where there is no
anchor content used with a link, the URL itself will act as
the anchor text. This can be a powerful input to get better
rankings.
Thirdly, the keywords you use in URLs, show up in
search results. This is important to you because research
on search engine optimization has concluded that the
URL is one the elements that most searchers consider
when they’re choosing a site to click.
Evaluate Usage Data & Website
Speed
Your SEO practices can be greatly affected by the usage
data of your website. You should analyze this data and
check whether people choose to spend more than a
minute on your site.
The time your website takes to load also has a great
impact on your search engine ranking. You should
immediately start thinking of ways to improve loading
speed of your site if it takes too long to open due to an
excess of flash content or imagery. Make sure your
website does not have any performance problems.
$
Build Audiences
Through
Social Media
Build Audiences Through
Social Media
This is an off-page SEO technique. Your overall search
results can reach a new level through an efficient use of
social media. Therefore, an easy way to start with
off-page search engine optimization is to develop content
and share and post it on all your social media profiles for
efficient link-building.
Another simple way of gathering more traffic is using
Google+ for business. Google+ is highly integrated with
all other Google apps and aspects, and you will see a
significant effect on your search engine rankings if you
share your content through this social media platform.
$
Conclusion
Conclusion
It is important to note that neither of the SEO techniques
you use will give you results immediately. These tips take
some time in showing their effect after you have applied
them. At the same time, each of these things may not be
relevant to your website; it is advised to always analyze
your requirements and then take steps.

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Best Practices in SEO for 2017

  • 1. DIGITAL MARKETING IN 2017 THE BEST PRACTICES INTHE BEST PRACTICES IN
  • 2. $ SEO CONTENTS INTRODUCTION..............................................................1 LONG TAIL KEYWORDS................................................3 RESEARCH SUITABLE KEYWORDS............................4 OPTIMIZE YOUR MAIN TITLE TAG AND YOUR POST HEADLINE........................................................................5 WRITE AN ENGAGING META DESCRIPTION.............7 OPTIMIZE YOUR SITE ARCHITECTURE & YOUR URL.....................................................................................8 KEYWORDS IN URLS: STILL A GOOD THING............9 EVALUATE USAGE DATA & WEBSITE SPEED...........10 BUILD AUDIENCES THROUGH SOCIAL MEDIA...............................................................................11 CONCLUSION..................................................................13
  • 4. Introduction The world of Internet is all about keeping up. With every single thing being uploaded on the internet, through the wide expanse of sites, you get only one message – buck up so you can keep up. It is a fact that you cannot live up to the demands and needs of the present time with everything the internet has to offer – it is practically impossible; but if you are one of the contributors of the data on the internet, then you must always aim to publish your content up there, right in front of everyone’s faces, and let it be something that everyone wants to read. However, if all of this was such a piece of cake, there would be no point of search engines and everyone would know everything. With so much competition, you can be the number one hit
  • 5. Introduction on the SERPs only if you are a smart search engine optimizer and a remarkable content writer. Here are some of the best tips that you can apply in 2017 to help you get to that level. Long Tail Keywords The very first step of a successful SEO strategy is to pick out the most suitable keywords for the content on your site. SEO experts from all around the world advise you to achieve your traffic building by the use of long-tail key- words. The best possible way of using long-tail keywords is to incorporate them in informative content on blogs that are written specifically for a targeted audience.
  • 6. Introduction Research Suitable Keywords The second task for you is to carry out a thorough research to find the most common search terms by your target audience. You will have to look at the search volume and competition to ensure that you choose the most effective keywords that assist you in boosting the traffic on your website to a great extent.
  • 7. $ Optimize Your Main Title Tag & Your Post Headline
  • 8. Optimize Your Main Title Tag & Your Post Headline Optimizing the main title tag is some extremely important to do if you want to ensure effective search engine opti- mization for your website. Doing this will ensure that when someone searches for the relevant keywords, they can find your website more readily. Therefore, it is always a good idea to use a creative tagline, or an interesting slogan or keyword right before your brand name. Moreover, you should SEO optimize the headline of every webpage or every blog post on your site. Keep in mind that your headline should be captivating enough to make people want to click on it, and contains enough de- scription so it gets a higher search engine ranking.
  • 9. $ Write an Engaging Meta Description Optimize Your Site Architecture & Your URL
  • 10. Write an Engaging Meta Description Meta description is the name given to those few lines that are seen in search results below your headline. If this short description is well-written, there will definitely be more traffic on your website. Optimize Your Site Architecture & Your URL The search engine spiders or the users should never have any difficulty in finding any content on your site. In order to ensure this, many websites have the most important webpages within at most three clicks from the homepage. The easiest way of checking if some content is too far away is to note the URL structure. You must have a clean and clear URL in order to build more traffic by SEO. This makes your website easy to remember and share for the users, and quick to crawl for the search engines.
  • 11. $ Keywords in URLs: still a go od thing Evaluate Usage Data & Website Speed
  • 12. Keywords in URLs: still a good thing The world of SEO still appreciates using the keywords that you use to target your audience in your URLs. This can prove helpful for you for many reasons. First of all, your keywords can be seen by the people who see your URL on any email, social media, or when they hover on a link and realize they are getting exactly what they wanted and expected. Secondly, the URLs of your website will be copy and pasted on a regular basis. In cases where there is no anchor content used with a link, the URL itself will act as the anchor text. This can be a powerful input to get better rankings. Thirdly, the keywords you use in URLs, show up in search results. This is important to you because research on search engine optimization has concluded that the URL is one the elements that most searchers consider when they’re choosing a site to click.
  • 13. Evaluate Usage Data & Website Speed Your SEO practices can be greatly affected by the usage data of your website. You should analyze this data and check whether people choose to spend more than a minute on your site. The time your website takes to load also has a great impact on your search engine ranking. You should immediately start thinking of ways to improve loading speed of your site if it takes too long to open due to an excess of flash content or imagery. Make sure your website does not have any performance problems.
  • 15. Build Audiences Through Social Media This is an off-page SEO technique. Your overall search results can reach a new level through an efficient use of social media. Therefore, an easy way to start with off-page search engine optimization is to develop content and share and post it on all your social media profiles for efficient link-building. Another simple way of gathering more traffic is using Google+ for business. Google+ is highly integrated with all other Google apps and aspects, and you will see a significant effect on your search engine rankings if you share your content through this social media platform.
  • 17. Conclusion It is important to note that neither of the SEO techniques you use will give you results immediately. These tips take some time in showing their effect after you have applied them. At the same time, each of these things may not be relevant to your website; it is advised to always analyze your requirements and then take steps.