highlights and marketing exposure from our 2016 september 20-21 auction in dubai

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80%
893 ON-SITE & ONLINE BIDDERS
14local regions
55 other countries
51%bid in person 49%bid online
TOP LOCAL BUYING REGIONS
1 United Arab Emirates $14.235.420
2 Kuwait $1.794.500
3 Qatar $1.363.450
4 Oman $856.515
5 Saudi Arabia $391.050
6 Bahrain $378.000
7 Turkey $242.000
8 Lebanon $197.055
9 Jordan $196.000
10 Yemen $152.950
TOP INTERNATIONAL BUYING REGIONS
1 Pakistan $2.110.840
2 Singapore $940.290
3 United States $343.825
4 Germany $233.000
5 Bolivia $182.480
6 Ethiopia $168.750
7 Netherlands $145.250
8 Trinidad and Tobago $131.500
9 India $124.240
10 Australia $110.000
COMPETITIVE BIDDING
Every Ritchie Bros. auction attracts a large, diverse audience of bidders who compete for your equipment, in person and
online at rbauction.com. Competition between end users and dealers, individuals and companies, locals and internationals
results in global market pricing on auction day.
$25.499.820
OF EQUIPMENT SOLD
Online bidders were winner or runner up
on 18% of the equipment
DUBAI, ARE ― Sep 20 & 21, 2016
ANOTHERAUCTION
DONE RIGHT
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%ofBuyersbyLocation

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EFFECTIVE MARKETING
We make sure every potential buyer knows about your equipment through an
effective combination of local and international marketing, in print and online.
Targeted mailings and advertising in industry publications draw equipment buyers
to our web site – and our auction sites. High resolution photos and detailed
equipment information on our web site give each item added exposure.
MARKETING FOR THIS AUCTION
REACHED POTENTIAL BUYERS IN
196 countries
42.463 brochures mailed
131.787 email brochures mailed
CONSIGN EARLY FOR MAXIMUM GLOBAL EXPOSURE
rbauction.com received 1.421.329unique visitors in the 8 weeks prior to this auction.
Visits to the auction information page for this auction: 52.583visits | 130.973page views
DUBAI, ARE – SEP 20 & 21, 2016
Totalpageviews

3. rbauction.com REACHES PEOPLE ALL OVER THE WORLD
UNLIMITED REACH
Our high-traffic, 21-language web site attractsbetween 30,000 and 50,000 unique
visitorseach day.These people are buyers, notbrowsers– and theycome from all
over the world looking for specificpiecesofequipment.
The result: everyitem listed on rbauction.com isexposed to local, nationaland
internationalbuyers, which meansyou getthe bestresultson auction day.
A few typesofequipmentpeople searched for in thisauction included:
AUCTION PAGE VIEWS
DUBAI, ARE – SEP 20 & 21, 2016
EQUIPMENT CATEGORY # OF UNIQUE SEARCHES
HYD EXCAVATORS - CRAWLER 1.736
WHEEL LOADERS 896
CRANES - ALL TERRAIN 529
CRANES - HYDRAULICTRUCK 478
LOADER BACKHOES 459
AUTOMOBILES 248
CRANES - HYDRAULIC ROUGH TERRAIN 240
DRILLS - DRILLS & AIR TRACKS 221
GENERATOR SETS - LIGHT 199
CRAWLER TRACTORS 188
TOP OTHER COUNTRIES BYVISITS
1 United States
2 Canada
3 Spain
4 Germany
5 United Kingdom
6 India
7 Pakistan
8 Iran
9 Italy
10 Netherlands
TOP LOCAL REGIONS BYVISITS
1 United Arab Emirates
2 Saudi Arabia
3 Qatar
4 Egypt
5 Jordan
6 Iraq
7 Oman
8 Kuwait
9 Lebanon
10 Yemen
Web features by official language
in each region:
Equipmentsearch–21languages
Search&accountfeatures–15languages
Search,accounts&onlinebidding–8languages

4. BETTER RESULTS
THAN SELLING ANY OTHER WAY
+971.4.812.0600 | rbauction.com
2012 VOLVO L120F
Sold for $110.000
to a buyer from Australia
2012 CATERPILLAR 14M
Sold for $150.000
to a buyer from Abu Dhabi
2010 CATERPILLAR CS56
Sold for $42.000
to a buyer from Uganda
TADANO AR1000M-1 100 Ton 8x8x8
Sold for $200.000
to a buyer from Sharjah
UNUSED 2016 SANY SRC550H 55 Ton 4x4x4
Sold for $275.000
to a buyer from Qatar
2010 VERMEER D130X150VBM
Sold for $132.500
to a buyer from Pakistan
2007 ISUZU CYH51W 8x4
Sold for $68.000
to a buyer from Qatar
2011 SCANIA P380CB 6x4
Sold for $70.000
to a buyer from United States
UNUSED MERCEDES-BENZ ACTROS 3340 6x4
Sold for $67.000
to a buyer from Fujairah
DUBAI, ARE – SEP 20 & 21, 2016