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2017 YouTuber Report 台灣創作者FB熱門影片連結總報告
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2017台灣創作者FB熱門影片連結總報告 By PicSee https://picsee.co/
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2017 YouTuber Report 台灣創作者FB熱門影片連結總報告
1.
2017台灣創作者FB 熱門影片連結總報告 出品人
2.
領銜主演 蔡 阿 嘎
這 群 人 那對夫妻
3.
YouTube是趨勢, 含金量高的客戶卻在Facebook上, 而創作者的粉專成為觀察導流的最佳橋樑。 2017年 - 吳 芳璇
4.
分析2017全台熱門YouTuber粉絲專頁貼文,超過 5000萬筆點擊資料,看完您將了解: 最能將瀏覽者從FB帶到 網站的PO文特性 各類型廣告適合的 YouTuber 關於本報告
5.
最能將瀏覽者 從FB帶到網站 的PO文特性 分析各大創作者從粉絲專頁導到YouTube影片的點擊 數據,選出2017年度10大熱門連結
6.
10大導流創作者排名 排名 粉絲頁 2017導流量
粉絲數 1 蔡阿嘎 14,128,941 1,649,704 2 這群人 TGOP 3,880,523 1,876,660 3 Nico品筠&Kim京燁 【那對夫妻】 3,336,895 2,355,248 4 白癡公主 3,163,238 1,009,774 5 眾量級 CROWD 3,099,578 1,199,971 6 魚乾 Annie 1,825,479 334,660 7 How Fun 如何爽 1,497,342 358,305 8 黃阿瑪的後宮生活 1,469,521 1,266,875 9 菜喳 1,176,010 412,350 10 囧星人 - 冏星人Kyon 1,093,918 282,506 註:導流量記至2017/12/28,總數會因為使用不同網址(或縮網址)導流而可能有遺漏
7.
10大熱門連結 排名 標題 作者
讚+分享+留言 導流量 1 【大公開】蔡阿嘎&嘎嫂二伯的 愛情故事! 蔡阿嘎 100,816 974,019 2 2017棒球經典賽。台灣VS南韓【蔡阿嘎帶賽心得】 蔡阿嘎 160,794 915,104 3 這群人 TGOP│超瞎翻唱2之情歌寶典 Super Lousy Cover Songs II Love song compilation 這群人 TGOP 82,117 828,068 4 台灣版《你不紅》feat.小A辣 老田 聖結石 放火 開水小姐 胖虎 蕭小M 99,832 819,089 5 這群人 TGOP│職業大暴走 Wrath of the Industry 這群人 TGOP 69,229 687,270 6 這群人 TGOP│服務業過年大暴走 這群人 TGOP 70,408 637,225 7 Namewee黃明志18X禁歌【啪啪啪 PAPAPA 】- 蔡阿嘎&雪碧 特別演出 蔡阿嘎 48,523 613,648 8 這群人 TGOP│早餐店的經典語錄(上) Breakfast Stores’ Classics Part1 這群人 TGOP 47,552 575,103 9 這群人 TGOP│看牙醫的經典語錄 Classic Situations at the Dentist【語錄系列】 這群人 TGOP 36,920 491,588 10 嘎名人尬台語#1:蔡阿嘎X柯文哲。差點被搞瘋的市長! 蔡阿嘎 112,283 453,868 註:導流量記至2017/12/28,總數會因為使用不同網址(或縮網址)導流而可能有遺漏
8.
小檔案 導流量:974,019 YouTube:1,589,534 片長:6:43 發佈日期:2017/1/1 Facebook分享數∕留言數∕互動數 1651∕1902 ∕97263 Facebook 61% 第一名 1/1 8PM 1/1 9PM 1/2 8PM 1/3 8PM 1/3 9PM 1/8 12PM 1/11 9PM 1/16 8PM 【蔡阿嘎&二伯 2016跨年婚禮】 蔡阿嘎&嘎嫂二伯的
愛情故事!大公開 分享 連結 分享 連結 照片 照片 分享 連結 照片 照片 原生 影片 https://www.youtube.com/watch?v=Kjd1m-LyfzI *此Facebook數字僅統計下方幾則貼文
9.
第一名 短評 1. 蔡阿嘎是台灣第一位破百萬追 蹤者的YouTuber,挾其長期 經營,大量鐵粉都已成為FB追 蹤者,故可明顯看出觀看總量 與Facebook曝光關係明顯 2. 本篇大量利用不同型態(分享連 結、照片)PO文,在短短3天密 集貼出五篇貼文,此外在分享 連結部分還選用不同縮圖增加 新鮮感! 3.
影片內容是蔡阿嘎終身大事, 因此觀眾在FB互動上願意浮出 水面,10萬FB互動帶來100萬 次點閱,成為2017導流王實 至名歸 【蔡阿嘎&二伯 2016跨年婚禮】 蔡阿嘎&嘎嫂二伯的 愛情故事!大公開 第二名因為與第一名都是蔡阿嘎的作品,所以我們接著分析第三名 https://www.youtube.com/watch?v=Kjd1m-LyfzI
10.
第三名 3/15 8PM 3/16 10PM 這群人 TGOP│超瞎翻唱2之情歌寶典 Super Lousy
Cover Songs II Love song compilation小檔案 導流量:828,068 YouTube:5,933,285 片長:10:20 發佈日期:2017/3/15 Facebook分享數∕留言數∕互動數 8475∕3998 ∕69644 Facebook 14% 分享 連結 分享 連結 https://www.youtube.com/watch?v=e4UPeO5DdJc 3/15 8PM 團員 分享 3/15 8PM 團員 分享 3/15 10PM 團員 分享 3/15 10PM 團員 分享 *此Facebook數字僅統計下方幾則貼文
11.
第三名 這群人 TGOP│超瞎翻唱2之情歌寶典 Super Lousy
Cover Songs II Love song compilation短評 1. 超瞎翻唱一直是台灣 YouTuber的經典之作,這群 人善於將生活與幽默化結合, 因內容都是耳熟能詳的外文歌, 讓人很有共鳴 2. 由於每位團員都擁有自己的粉 絲,晚上8點粉專發文後,多 位團員接續分享,帶動整篇連 結的點擊成長 3. 值得一提的是,這群人在後續 一樣以FB原生影片或照片PO 文來導流,但部分流量無法追 蹤,估計實際從FB應帶來的觀 看應該更多 https://www.youtube.com/watch?v=e4UPeO5DdJc
12.
第四名 台灣版《你不紅》蕭小M feat.小A辣 老 田
聖結石 放火 開水小姐 胖虎小檔案 導流量:819,089 YouTube:12,797,598 片長:3:53 發佈日期:2017/4/26 Facebook分享數∕留言數∕互動數 4246∕1490 ∕94096 Facebook 6% https://www.youtube.com/watch?v=DkFnqo5GZGg 4/26 9PM 4/26 9PM 4/26 10PM 4/26 11PM 4/27 12AM 4/27 10AM 4/27 5PM 4/27 6PM 4/28 12AM 分享 連結 分享 連結 分享 連結 分享 連結 分享 連結 圖片 文字 分享 連結 分享 連結 相關 連結 *此Facebook數字僅統計下方幾則貼文
13.
第四名 台灣版《你不紅》蕭小M feat.小A辣 老 田
聖結石 放火 開水小姐 胖虎短評 1. 《你不紅》原是黃明志作品, 被台灣YouTuber改編翻唱。 榮登2017 YouTube熱門影片 排行榜冠軍! 2. 此作品由蕭小M在FB發出後, 每位參與者也都接續分享,不 論是分享蕭小M的或是直接分 享連結;接下來的兩天蕭小M 也都有搭配其他內容再次分享 同一個連結 3. 結合不同YouTuber粉絲群, 密切在FB發文,這篇不紅也難! https://www.youtube.com/watch?v=DkFnqo5GZGg
14.
10大合作影片導流排名 排名 標題 作者
導流量 1 台灣版《你不紅》feat.小A辣 老田 聖結石 放火 開水小姐 胖虎 819,089 2 Namewee黃明志18X禁歌【啪啪啪 PAPAPA 】- 蔡阿嘎&雪碧特別演出 613,648 3 嘎名人尬台語#1:蔡阿嘎X柯文哲。差點被搞瘋 的市長! 453,868 4 漂向北方 Cover by那對夫妻Kim X MP凱開 X胡 鬧一番 345,945 5 蔡阿嘎狂電影:你今天厭世了嗎? (蔡阿嘎X樂事 Lay's微笑包) 191,990 6 破台語17禁訪問蔡阿嘎 #5誰來痴家 痴去誰家 176,311 7 陳睿纁 Who C.【胖是一種罪】feat.魚乾 Annie 《Official Music Video》 152,314 8 「去你的晚餐」 #展榮展瑞│白癡公主的秘密閨 房 123,370 9 [Namewee Tokok] 070 台灣大馬閩南俚語大對 決 Hokkien & Min Nan Idioms 06-05-2017 119,569 10 【千千進食中】籃球水水帶你認識 籃球場必吃美 食!!(ft.維琳 晏宇) 115,621 註:導流量記至2017/12/28,總數會因為使用不同網址(或縮網址)導流而可能有遺漏
15.
結論 • 貼文讚數多、曝光高、粉絲數多不代表導流成效好 • 影片發佈時間以晚上9-10點最多,其次為7-8點 •
熱門連結通常會發超過一次,創作者會以不同型態 (影片、分享連結、照片)重複發文 • 熱門創作者一週約產1~2部影片,影片長度則落在 2~6分鐘,兼顧質量與穩定頻率是導流的關鍵 • YouTuber之間互相合作,是增加知名度的方法之 一,且若能搭上時事新聞話題,或與知名人士合 作,對於導流量有更加分的效果
16.
各類型 廣告適合的 YouTuber 因無法取得YouTuber業配成效,故抽樣160萬次與影 片共同出現廣告之轉換率,作為分析YouTuber與廣告 類型之成效關係
17.
5大高CTR的廣告類型 啾啾鞋 我是查理 I'm Charlene 半瓶醋 ANI
House 我是妮妮 阿倫頻道 Alan Channel 旅遊美食 Top 5 CTR > 3.5% 菜喳 頑GAME 黃阿瑪的志銘與狸貓 蔡阿嘎 大家好,我是易大師 音樂影視 Top 5 CTR > 3.5%
18.
5大高CTR的廣告類型(續) 平民百姓 耖俗辣黃小愛 胡子Huzi 連環泡有芒果 觸電網- True Movie 電影情報入口網 投資理財
Top 5 CTR > 3% 菜喳 劉沛 Pierre Liu 白癡公主 黃阿瑪的後宮生活 平民百姓 寵物動物 Top 5 CTR > 2.5% 魚乾 Annie 黃阿瑪的後宮生活 ANI House 我是妮妮 連環泡有芒果 Gina hello ⁂ 動漫電玩遊戲 Top 5 CTR > 2.5%
19.
結論 • 除寵物類廣告,廣告類別與創作者未必有明顯關聯 • 相較於廣告類別,創作者與轉換率的關係更為明顯 (某些創作者在多個類別都有不錯成效) •
步調較慢、內容輕鬆的影片通常轉換率較好 • 在選擇YouTuber合作時,未必須要與背景直接相關, 即使粉專按讚數不高,但若有高比例的鐵粉,亦會 有不錯的成效
20.
資料來源 台灣網路紅人最愛用短網址 商標與著作權 本文中使用之商標、頭像及截圖歸原作所有, 引用之目的為方便讀者理解,均提供超連結至原始內容, 如侵權疑慮敬請告知,我們會立即修正處理 本文數據及分析結論採創用CC授權姓名標示 2017/1/1~12/28
21.
PicSee短網址 背景 更新連結 會員可從後台抽換網 址,讓PO文不用重 發 客製化 縮圖 自訂圖片及標題,讓 分享連結在社群上更 吸引人 保護 分析頁面 會員產生之縮網址不 會被他人檢視點擊成 效 支援所有主流社群平台 臉書搜尋 PicSee 皮克看見 聯絡信箱
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22.
音樂類影視類 教育類 訂閱:1,611,410 臉書:1,653,699 訂閱:550,460 臉書:372,938 訂閱:907,064 臉書:1,016,103 生活類 訂閱:562,730 臉書:270,479 訂閱:1,306,561 臉書:583,968 訂閱:538,944 臉書: 94,887 美妝類 訂閱:304,192 臉書:275,753 訂閱: 47,438 臉書:280,132 訂閱:425,621 臉書:431,065 訂閱:1,058,339 臉書:335,177 訂閱:637,093 臉書:190,434 訂閱:1,046,821 臉書:412,953 遊戲類 訂閱:432,807 臉書:283,852 訂閱:113,693 臉書:70,637 訂閱:421,523 臉書:121,898 訂閱:74,195 臉書:99,882 訂閱:68,530 臉書:38,757 訂閱:374,903 臉書:41,531 台灣熱門創作者在Facebook上的信賴品牌 親子類短劇類 訂閱:566,863 臉書:1,269,994 訂閱:— 臉書:224,930 訂閱:193,660 臉書:892,906 寵物類 訂閱:70,580 臉書:111,932 訂閱:15,526 臉書:172,233 訂閱:467,925 臉書:1,827,877 訂閱:456 臉書:124,057 訂閱:429,643 臉書:42,855 訂閱:— 臉書:546,575 註:頻道訂閱人數及臉書粉絲數量統計至2017/01/10
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