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BUILDING	A	TEAM
Kat	Klasnic	
Business	/	Tech
…
Brendan	OHara	
Tech	/	Business
…
BUILDING	A	TEAM
…
The top thing failed startups have in common, is that they're sole founders
without a partner or they don’t have the right team. - Steve Hogan, Tech-Rx
Most	go	out	with	
a	whimper…
…
Not	a	BANG!!!
Why?
1 Market conditions 

2 Capital efficiency 

3 Management team
People…
1	Market	
Conditions
You	didn’t	know	
your	customer
You	couldn’t	sell
You	had	no





	distribution	channels
2	‘Capital	
Efficiency'
=	You	ran	out	of	
$$$
Failing	to	plan	=	
Planning	to	fail
3	Management	
Team
Start-ups can be lonely
You	can’t	do	a	
start-up	alone
Biggest predictor of failure
You	need	



a	Team
Soft	skills	are	
MASSIVELY	
under-rated
Complementary





	Skills
No	one	is	good	at	everything
Can’t	afford	redundancy
Friendship
You will be spending a lot of time together
Humor
There will be dark days
Trust
You need a team that has your back

Candor
‘Obligation to dissent’ about the business
X
How	you	work



MBTI & knowing team’s strengths & weaknesses
Connections
In VCs, related startups, the competition, universities 
No	dead	weight

That friend or cousin who always wanted to do 'something'
but has redundant or no discernible skills has no place here
X
Commitment
Half in is half out
Flexibility	&	
willingness	to	
pivot
Wrong direction, market changes…
No	‘sacred	cows’
X
A startup on life support is unlikely to recover
Willing	to	pull	the	plug
So	what’s	a	core	
team	then?
Classic roles: CEO CFO CTO COO CMO CPO
Choose	3	based	
on	your	KPIs
Key Performance Indicators
These	do	not	
have	to	be	
separate	people
CEO/COO (lead | inspire)
CFO (finance | regulatory)
CMO (sell | market)
CTO (do | build)
For	every	startup
The	roles	are	
different
41
An Experienced Team is
Better than a Great Idea

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