Pierre Bouvard

Greater New York City Area United States

Chief Insights Officer at Cumulus Media | Westwood One

Advertising / Marketing / PR

Media executive with significant experience in data driven audience targeting and ROI measurement for Cross-platform, online and television. Has held sales, marketing, market/media research, strategic and operating roles. Board experience in start-up and non profit organizations. Advise startups including Affinity Answers social media targeting, and Vadio, an online video application. Advised, Vizu, a leader in brand lift measurement. Co-author of "Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System (OES)". (See below.) Pierre is Chief Insights Officer for Cumulus Media and Westwood One. Pierre develops media and marketing insights to support the firms 1300...