Upcoming SlideShare
Inspiration session - Digital trends
- pieter baert 🔥 INSPIRATION & 🎯 IDEAGENERATION 👀 SESSION 👏 By Pieter Baert +32 473 667 861 info@pieterbaert.be
- Disconnecting, the zig to the zag Using electronic connecting devices is addictive and leads to stress. People are digitally disconnecting in a detox. 1
- It sounds like a good wellness treatment
- It is offered as a holidayformula
- It’s a retreat, a summer camp & a company event
- Outdoor adventures and workplace audits
- The benefits> • Increased mindfulness • lowered anxiety • better appreciation of one's environment • becoming more people-oriented • Good mental health • Better human relationships • Increased Productivity • Good Posture
- There are people who will teach you (via e-mail)
- There is an app to help you detox radically
- So embrace boredom & space out * Source
- Go out and meet real people * Source
- Using a non electronic wearable * Source
- A hacked pepper offers a branded solution * Source
- But be careful about the dangers…
- Guidelines> • Keep it in your pants. • Brain first, phone second • Hide and delete apps • Never push. Always pull • Your delivery is free if it’s a mile or less. • Buy a watch. • No phones in the bedroom or bathroom
- Briefing! Which of our (aspired) brands have values that support digital disconnect? Set a negative outcome of digital technology. Create an (1) analog and (2) digital branded idea or solution to solve this problem.
- Retail innovation, hybrid shopping Merging the best of online and in-store shopping 2
- PSFK - Retail Trend Reports
- Be everywhere - Snap catalogs with Target
- Gap - Reserve online, pick-up in store
- Gap - Reserve online, pick-up in store
- Online personal shopper - Suitcase, Cloakroom & Outfittery
- Personal shopping
- Kate Spade - 24h shopping window, 1h delivery
- Audi City - Digital Showroom London
- Audi City - Digital Showroom London
- Ikea (concept) - Local Micro Stores (zero inventory)
- Volvo - Delivers your purchases in your parked car
- Lowe’s - 3D ‘holoroom' interior modelling in VR
- House of Fraser - iBeacon enabled mannequins
- Strengths of in-store1 1. Social experience 2. Visceral experience 3. No shipping delays 4. Try before you buy 5. Instant gratification * Source
- PSFK - Merging the best of online, in-store * Source
- Briefing! How can we improve the shopping experience for our brands? 1. Imagine ideas to integrate digital advantages in store 2. Create ideas to improve the e-commerce experience
- Education, the how-to of DIY Internet enabled self-learning. Brands are investing in it, while Schools are questioning their education. 3
- Coursera: ‘Massive Open Online Courses’
- Khan, you can now learn anything online
- Learn new skills on Udemy
- Skillshare, everyone can teach
- MIT is reinventing it’s education
- Stanford, designing the future of education
- Big firms, investing in education (not schools)
- edX, sponsored by Bill & Melinda
- edX, always wanted to go to Harvard?
- Micro schools, sponsored by Mark & Priscilla
- Google inside your school?
- CodeDojo, a computer club for kids
- CoderDojo, also in Belgium highly popular
- Decoded, even you can learn to code
- Personalised learning via the web
- Learning languages is a smartphone game
- Micro-learning, bite size learning
- Micro-courses for learning at micro moments
- Waldorf, a computerfree school in Silicon Valley
- Briefing! What are our brands good at? What can they teach their staff and customers? Define how our brands can make a contribution to education. And which knowledge or skills our customers can teach us.
- Happiness, there is an app forthat How happiness, mindfulness and zen are captured by algorithms en brands try to make you happy. 4
- Brands help us eat tasty & healthy
- We learn howto make stuff using our hands
- We are motivated to do good
- We are taught howto lose weight
- Something with women and their belly…
- You can even become a morning person
- The NewYork times helps you get fit
- 7 minutes a day. Let’s do 30sec together
- And there’s an smartwatch app forthat
- We are educated about sexuality
- And are helped at reanimating our sex lives
- Use an app to start meditating
- Apps help us creating head space
- Find mindfulness on the small screen
- Or on your smartwatch
- You even payfor it
- The internet helps us to be happy
- Starting with a questionnaire
- Briefing How can brands help people become happy? Which ideas, tools or programs can we offer people to become happy. Stick to the brand promise. !
- StoryDoing, The Bluebees life Marketing used to be what you say. Now, marketing is what you do. How can you become a storydoing company? 5
- Marc Andreessen “A companywithout a story is a company without a strategy.”
- Seth Godin “It's about what you make. Howyou act. The choices you make when you are sure no one is looking.”
- From StoryTelling to StoryDoing
- A man with a catchy concept, a book & great PR
- A storytold through action
- Herb Kelleher “We have a strategic plan. It’s called doing things.”
- So Story Doing is living your life-style?
- Sharing howyou live your life?
- Communication your message via action
- Few cases pop up, but Toms keeps coming back
- Action camera’s are made for… action.
- And also the Red Bull example keeps coming back
- From energy drink to media player
- Intel asked to communityto make it wearable
- Briefing! • Capture the meta story of you company in one phrase • Create StoryDoing ideas / actions that we can start with today • Define how you will involve our customers & prospects
- pieter baert 🏁 QUESTIONS? SHOOT! Pieter Baert +32 473 667 861 info@pieterbaert.be
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