The document discusses customer segmentation and intelligence in the telecommunications industry. It provides insights from a conference on how telcos can better understand customer needs, behaviors, and value through segmentation analysis. The key insights are that telcos need more customer lifestyle and needs data to reduce costs and improve experiences. They also need to adapt to changing consumer trends like personalization and generational differences. An integrated segmentation approach is recommended to develop targeted value propositions and marketing strategies for different customer segments.

1. Customer Segmentation and Intelligence “All customers are equal, but some are more equal” Learning from IIR Conference & THoM’s point of view on segmentation October 2008, Monaco

2. Monaco…the ultimate segment Lifestyle, needs, product/service usage and value

3. The conference offered deep insights in customer intelligence and segmentation, both by telco players and consultants Telco players Consultants